Cindy Verlander Parsons, Cmp, Cmm, Des Email and Phone Number

Trade Show Team Lead, Tyler Technologies, Remote 2020 – 2022• Responsible for implementing 4 new software tools and training 20+ users to support the needs of the organization.• Oversaw the tracking and maintaining of data (registration, fees, sponsorships, itemized expenses, collateral) for 800+ annual trade shows.• Maintained multiple external vendor relationships to ensure successful partnerships.• Created new and streamlined existing processes and procedures for 10 trade show specialists and the trade show logistics coordinator.• Onboarded and trained trade show specialists.Sr. Corporate Event Planner, Tyler Technologies, Plano, TX 2014 – 2020• Lead project manager for annual national user conference consisting of 6500 clients, 800 staff and 1200 sessions. • Developed and managed a detailed project plan for over 24 contributors, which encompassed agenda development, meeting moderation, and providing weekly status reports and overall executive summary to company leadership.• Managed all aspects of 30 user conferences, incentives, and internal meetings, including contract negotiation, budget management, food and beverage, entertainment, marketing content, and onsite functions.• Mentored 4 junior planners and interns, providing training, oversight and feedback of tasks assigned.• Assumed lead role in research, implementation, and administration of event management software, including RFP, scope definition, configuration, testing, and deployment.

• Planned, promoted and executed multiple Customer Appreciation, Customer Education, Community Outreach and New Vehicle Launch events for 8 dealerships with up to 500 attendees per event.• Created, managed and reconciled event budgets in excess of $500K annually, consistently coming in or under budget for each event. • Trained and managed event and volunteer staff and contracted event contributors to ensure event objectives were met resulting in exceptional experiences for attendees.• Collaborated closely with VP of Marketing, Director of Internet Marketing, Director of Social Media, Dealership General Managers and Sales Staffs to achieve event objectives.

• Seamless on-site management of over 25 events across the United States resulting in over $5M raised for multiple non-profit organizations.• Trained and managed up to 40 client staff, volunteers and guests on Auction & Event Solution systems before and during events.• Interfaced closely with clients throughout the pre-event and post-event process to maximize client success and satisfaction for events.

• Expertly planned and executed multiple out of state conferences for 150+ attendees with budgets of up to $50K. Responsible for site selection, RFP’s, contract review and negotiation, food and beverage selection, speaker management, travel arrangements, creation and distribution of information packets and agendas, name badges and on site administration.• Established and implemented new budget strategy for events, integrating new methods and streamlined processes, resulting in savings opportunities of over $25K.• Edited and maintained social media and internet presence, including email marketing, blog updates, website updates and newsletter.