I manage a team along with multiple agencies at Champions Group Holdings, leading our team to multiple successful digital campaign launches as well as driving growth and profitability. Our team supports 20 different brands with our digital marketing services under the Champions Group portfolio.Develop and activate digital marketing plans for 19 branded Home Services companies, leveraging data-driven strategies to optimize campaigns and achieve marketing goals.Enhance local marketing results via GMB, LSA, paid media, SEO, social media, and email campaigns.Led digital programs to drive membership sign-ups, retention, and service usage.Evaluate and upgrade marketing technology to automate processes and drive results.Manage campaign reporting and ensured alignment with business goals and KPIs.Collaborate with digital agencies to drive performance and identify new programs and testing opportunities.

Achievements: Developed and executed successful marketing strategies for gaming products that resulted in a 30% increase in revenueSuccessfully launched a global multi-award winning PC case called Y60 with HYTE by managing marketing and content strategySuccessfully launched product partnerships with HOLOLive, StarAtlas, and other partnersAchieved 7.5M in revenue with the launch of the HYTE brand in its first yearAchieved brand as the top ranked search term with PC Gaming category versus competitorsResponsibilities: Build omnichannel marketing strategies for multiple product launch and brand campaigns- Paid Media- Email Marketing- SMS Marketing- SEO- Affiliate MarketingKeep strategies aligned with marketing funnelPlan and manage yearly campaign budgets and goalsDevelop and align campaigns with brand messagingManage PPC and display campaigns in alignment with product launches, branding, partnerships, seasonal events, and weekly salesWork closely with the Sales and Web team to determine KPIs and hit monthly goalsManage website SEO and contentManage website conversion optimizationDirect agencies with digital and business goalsExecutive reporting on digital performanceOversaw CRO team for A/B test implementation and performance analysisManage media buy and digital partnershipsWork closely with other departments to align internal and business goalsDirect agencies with brand and business objectives

Achievements: Developed and executed successful marketing strategies for gaming products that resulted in a 30% increase in revenueSuccessfully launched a global multi-award winning PC case called Y60 with HYTE by managing marketing and content strategySuccessfully launched product partnerships with HOLOLive, StarAtlas, and other partnersAchieved 7.5M in revenue with the launch of the HYTE brand in its first yearAchieved brand as the top ranked search term with PC Gaming category versus competitorsResponsibilities: Build omnichannel marketing strategies for multiple product launch and brand campaigns- Paid Media- Email Marketing- SMS Marketing- SEO- Affiliate MarketingKeep strategies aligned with marketing funnelPlan and manage yearly campaign budgets and goalsDevelop and align campaigns with brand messagingManage PPC and display campaigns in alignment with product launches, branding, partnerships, seasonal events, and weekly salesWork closely with the Sales and Web team to determine KPIs and hit monthly goalsManage website SEO and contentManage website conversion optimizationDirect agencies with digital and business goalsExecutive reporting on digital performanceOversaw CRO team for A/B test implementation and performance analysisManage media buy and digital partnershipsWork closely with other departments to align internal and business goalsDirect agencies with brand and business objectives

Successfully launched the gaming laptop category (3), generating 25M in sales the first yearSuccessfully launched 12 overall productsCreate digital marketing strategy and manage campaigns from ideation to executionManage product marketing across e-commerce channelsManage website SEO and contentPlan and manage yearly campaign budgets and goalsWork with agencies in meeting marketing and sales objectivesMonthly digital marketing and sales performance reporting and analysisManage E-mail marketing campaigns

Instructor at UCI for their Boot Camp, Education Advancement Program.

YPM is a video game industry centric ad agency and my role was managing marketing and brand strategy.Successfully launched Stadia with Google in by planning and executing marketing strategySuccessfully launched multiple brand campaigns for both endemic & non-endemic brands in the gaming spaceIdeate and design overall brand strategy from start to finish with ROI in mind towards clients goalsManage PPC campaigns for clients Create digital marketing plans for clients Plan and allocate campaign budgets for clientsManage media campaigns with influencers and media platformsPost-mortem campaign reporting and analysis Analytical research and vetting Types of clients included digital games, apps, and consumer goods

Successfully launched 22 products globally and multiple limited edition productsSuccessfully launched the “We’re All Gamers” global brand campaign with a $40M+ budget by creating the campaign strategy, introducing the brand to mainstream audiences on ESPN, NBA, Hulu, and other media partners, achieving over 1 billion impressionsAchieved top PC headset brand within 5 years of 1st headset launch (over 10M headsets worldwide)Managed strategy, planning, optimization, and reporting of all digital marketingIdeated & planned global product launch campaigns from start to finish with business & product teamsManaged global paid media campaign budgetWork closely with regional teams in aligning relevant storytelling with brand message Coordinated with stakeholders on content strategy and oversaw execution and performance trackingManaged and communicated campaign strategies with agencies and partnersProspected and developed relationships with media and advertising partners Managed media inventory with existing partners (media, influencers, esports, etc)Worked closely with legal and finance teams to develop or interpret contracts, legal documents, and agreements pertaining to media advertisingCollaborated with channel marketing team on e-tail traffic support Oversaw creative and content performance

Marketing Manager at Gamdias, a startup PC peripherals manufacturer focused on gaming performance and eSports. My role was to identify marketing opportunities and define the vision and strategy for the North and Latin American markets. Reporting directly to executives in developing the brand vision, I would identify partners and lead marketing strategy, campaigns, public relations, and social media efforts.• Created and implemented marketing strategy for North and Latin American gaming market • Identified marketing opportunities and partnerships (Cyberpower, iBuyPower, eSports teams, influencers, etc)• Worked with product team in constructing product road maps for respective regions• Developed and oversaw content strategies for social campaigns • Created monthly and quarterly marketing and social media reports for executives• Tracked and analyzed all marketing campaign performance: Quarterly marketing budget, PPC, display, Social Media, sponsorships, events• Developed relationship with media outlets for product reviews• Coordinated 2014 event marketing campaigns: CES, Otakuthon, PAX Prime, and Campus Party (Mexico)• Managed sponsorship and partnership communication with eSports teams and influencers• Worked collaboratively with Account Managers on A+ content and product assets for sales accounts • Created and launched marketing campaigns for 14 different product SKUs• Worked closely with VP on sales and marketing planning with e-tailer partners: Amazon, Newegg, TigerDirect, NCIX, Canada Computers, Digital Life, and Fry’s • Coordinated with Customer Support for inquiries via Social Media

Social Media and Community Manager. Helped develop engaging and effective social media campaigns to meet clients' social media marketing goals. Everything from community moderation, content creation, content planning, paid ads and social metrics reporting.• Managed client Social Media accounts: Facebook, Twitter, YouTube, Instagram and Community Forums• Executed and developed product launch marketing campaigns: Battlefield 2 & 3, Mass Effect 3, Dead Space 3, Sims, Disney Games, Need For Speed, Medal of Honor, EA Sports Madden, EA Sports FIFA, Injustice, and Planetside 2• Responsible for real-time social community moderation and responding• Constructed brand messaging, channel guidelines & regulations, any relevant issue trackers and escalation procedures• Devised and implemented social content, calendars, and strategies• Gathered, analyzed, and reported social media data on community interaction and trends: Jitterjam, Hootsuite, and Radian 6• Researched possible influencer and eSports partnerships for agency and clients• Tested pre-released video games on consoles and mobile devices

Worked with the Product Management team responsible for the design development of MediaNavi (now known as M-GO, http://www.mgo.com/), a joint venture with Technicolor and Dreamworks. Responsible for organizing and communicating the design plan with design and engineer teams. • Agile environment, led by product management team• Worked under the VP and Product Managers in creation and design development of MediaNavi through Agile’s user stories iterationso Finalized product design presented at CES 2011• Communicate design efforts with project management, design team, and engineering team• Gather and develop competitor product research and analysis reports• Developed UI/UX design with design team