Vox Optima is an energetic and comprehensive marketing and public relations firm specializing in strategic communication and public relations.Highlights and Achievements:-Elevated brand visibility by designing engaging digital and print assets (digital signage, logos, social media graphics, flyers) for a 2,800+ employee audience at the Philadelphia Navy Yard-Serving on a cross-functional team of 9 members as part of the client's Corporate Communications Department to create various communications images ranging from signage to social media graphics.-Assisting with the design of social media graphics for over 30,000+ followers for Facebook, X (Twitter), Instagram, LinkedIn, Threads, and YouTubeGraphic Design Responsibilities:- Creating visually captivating images for the client's intranet, reaching a broad audience of 2,000+ employees. These images are carefully adapted to ensure optimal viewing across six locations on diverse monitors, utilizing a 16:9 aspect ratio (1920px x 1080px). Additionally, crafting engaging social media visuals for a dedicated following of over 9,000 users.- Collaborating with the client's Department Head and Deputy Division Head to update the organization's branding efforts which range from documents to digital signage.- Designing templates for presentations utilized by multiple departments, empowering them to deliver impactful content through PowerPoints and digital signage.Web Design Responsibilities:- Collaborating in the maintenance efforts for the client's public website and intranet, ensuring their seamless functionality and user experience.

I volunteer my skills in web and graphic design for the Delaware County Chapter of the Penn State Alumni Association, actively contributing to their marketing efforts.Highlights and Achievements:- Relaunched the website in 2020, driving 3,000+ views, and assisted in record-breaking fundraising sales while adhering to Penn State’s branding guidelines.- Enhanced brand consistency by designing a variety of marketing materials and social media graphics that adhered to strict Penn State branding guidelines for over 300+ followersGraphic Design Role:- Volunteering as a designer, I create diverse marketing materials and graphics for their website, social media platforms, and newsletters. Throughout the design process, I ensure compliance with Penn State's branding standards and guidelines set by the Penn State Alumni Association, from concept to launch.Web Design Role:- Volunteer as the lead designer to develop and maintain the organization's website, effectively promoting its mission and expanding the group's membership within Delaware County. Adhering to Penn State's branding guidelines.UX Design Role:- I actively engage in UX design practices within the organization, developing informative flowcharts, prototypes, and low-fidelity wireframes. These visual aids effectively communicate the intended look and functionality of the website. To learn more about the UX process, you can visit https://vitanzacreations.wixsite.com/vitanzacreations/penn-state-alumni-delco.Social Media Marketing Role:- Assisting the organization with the development of engaging social media content and graphics for their Facebook page.

I volunteer my web and graphic design expertise for a local business networking group, actively contributing to their digital presence.Highlights and Achievements:- Provided comprehensive creative and technical support to the organization, including website development, graphic design, and content creation for over 5+ members.- Worked with 5+ business owners to help establish the website, rebrand the organization, and develop promotional materials.- Inspired the over 5+ members through the delivery of educational presentations on creative and technical topics, addressing their questions and needs.Design Role:- As the lead designer, I create promotional materials for the organization, ranging from the website to flyers and presentations, to showcase the group to business owners and expand their membership.- I played a pivotal role in establishing the brand identity for DVBPN, including designing the logo and other marketing assets. Learn more about the design process at https://dvbpng.wixsite.com/delvalbusiness/post/dbvpn-2-0-how-we-got-our-new-look.Presentation Skills Role:- Utilizing effective communication and presentation skills, I educate members on creative and technological topics, addressing their questions, issues, and trends, for their business.Technology Role:- Providing customer support, I assist members with creative and technical/computer-related queries, ensuring prompt and reliable solutions.Blogging/Writing/Producing Role:- Actively contributing to the organization's website, I produce creative and informative blog articles focusing on creative and technology-related topics. Find these articles at https://dvbpng.wixsite.com/delvalbusiness/news-and-information.

Vitanza Creations represents my freelance business, offering comprehensive graphic design, web design, and event keepsake design services.Highlights and Achievements:-Provided 3+ clients with web and graphic design expertise, supporting their marketing and branding efforts to raise company awareness.-Assisted 3+ clients in creating engaging social media content, and applying creative strategy and visual design skills.-Established vendor relationships with over 4+ companies for Vitanza Creations' event keepsake design initiative, expanding knowledge of fabric and crafting industries.Web and Graphic Design Roles:- Serve as the lead designer, showcasing expertise in web and graphic design, to assist clients in their overall marketing and branding endeavors, effectively raising awareness for their businesses. Services encompass logo design, branding, identity design, and content creation.UX/UI Design Roles:- Apply UX/UI design skills and utilize storytelling techniques to develop wireframes and flowcharts, enabling clients to visualize the seamless flow and structure of their websites. These visuals serve as the foundation for crafting compelling narratives.Social Media Marketing:- Collaborate with clients to create engaging and impactful social media content, leveraging my creative strategy and visual design skills. By combining artistic elements and marketing expertise, we develop captivating campaigns to enhance their online presence.Arts & Crafting:- Demonstrate expertise in working with a variety of fabrics, sequins, feathers, and other materials to create unique keepsakes for events spanning from birthdays to weddings. This role also entails cultivating and maintaining exceptional vendor relationships to ensure the availability of high-quality materials and resources.

Civera's is a renowned local deli known for its sandwiches, catering services, and beer & wine selections.In my role, I collaborate closely with store management to drive successful marketing and graphic design initiatives.Highlights and Achievements:- Drove brand awareness and increased sales through the creation of engaging social media content for over 1,000+ followers.- Redesigned the website, which has generated over 50,000+ views since 2019.- Enhanced customer experience by designing print and digital signage viewed by 200+ customers weekly- Spearheaded a cross-promotional newsletter campaign with a sister beer distribution company, resulting in a 30% increase in subscriber lists through the implementation of QR codes, short codes, and in-store demonstrationsGraphic Design Roles and Achievements:- Create captivating digital and print assets, boosting product awareness and driving increased sales.- Collaborated with management to design visually striking 1920x1080 digital signage viewed by over 200 customers weekly and shared with 1,000+ social media followers.Web Design Roles:- Develop and maintain the company websiteMarketing Roles:- Composed engaging social media posts weekly to assist in increasing product awareness and sales.- Collaborated within a cross-functional team for content development, marketing campaigns, and product photoshoots.- Developed informative newslettersEvent Marketing Role:- Coordinate and plan in-store events, including product demonstrations and dinner events, ensuring event success through strategic agenda planning, theme development, signage, and effective email and social media marketing campaigns, resulting in increased customer engagement and sales.

***The business underwent a rebranding in 2016, transitioning into Vitanza Creations to accommodate the addition of more creative services.***Design and Creative:- Engaged in establishing and reestablishing various organizations’ web and print presence. This collaborative process involved interacting with employees, executives, and owners to achieve the desired outcomes.UX/UI Design:- Translated client ideas into visual sketches to set the creative direction for their designs. These initial sketches served as a foundation for developing low to medium-fidelity wireframes, effectively shaping the user experience and interface.Technical:- Provided comprehensive computer support to clients, addressing a wide range of technical issues. This included assisting with the installation of technical equipment and offering guidance in purchasing the necessary technology for their business or organization.Analytical Skills:- Analyzed website and social media statistics, delving into metrics such as page views, fan engagement, post likes, and other relevant data. This analysis enabled data-driven decision-making and informed strategies to enhance online performance.Budget Coordination:- Collaborated with businesses and organizations to plan and allocate resources for hosting and website budgets. This involved considering various aspects, including Linux/Windows hosting plans, server space, and email plans, to ensure effective and efficient online operations.