Lucas Ataide

Lucas Ataide Email and Phone Number

Data Analyst and Marketing Specialist (mobile and web) @ Quantfury
Burnaby, BC, CA
Lucas Ataide's Location
Burnaby, British Columbia, Canada, Canada
Lucas Ataide's Contact Details

Lucas Ataide work email

Lucas Ataide personal email

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About Lucas Ataide

So far, my career of 15+ years has meant a mix of both growing my own business and around ten years working for the big ones - Asea Brown Boveri, VALE Ltd., PEPSI and Usiminas. I have founded and managed two businesses in the entertainment and coffee industries, and I have also worked in the technology sector in Canada for five years focusing primarily on launching and managing web/mobile applications, driving user engagement, and overseeing user journeys.I have held roles as a specialist and manager in several companies, including leading a team of 20 people (mostly analysts) at PEPSI. In many of these companies, I also had the responsibility of recruiting, supporting, and coaching. My extensive background, spanning different industries, company sizes, various positions, and entrepreneurial ventures, has equipped me with critical thinking skills from multiple perspectives: *who owns the company*who is leading teams and, *who is the subject matter expert in some fields. MY EXPERIENCE IN MARKETINGExperienced at planning and coordinating email marketing campaigns for web and app applications, analyzing keyword cost-efficiency for Google AdWords implementation, implementing landing page best practices, conducting A/B testing, ensuring and maintaining the overall online presence of the company's website by utilizing on and off-page SEO tactics. Digital marketing expertise in the child entertainment industry being acted as subject matter expert being responsible for the company's marketing activities, demonstrating the ability to execute digital marketing plans to optimize the company's digital presence. Over this time, I created and maintained a digital engagement reporting system with metrics, such as impressions, click-through, and conversion rates to quantitatively measure all digital marketing efforts. > SEO/ASO Traffic optimization for web and mobile> Messaging user journey to engage first web/app users (In-app message, web/app push notification)> Loyalty program implementation> Proactively identifying opportunities to improve digital performance> Strong multi-tasking skills and goal-oriented> Self-learner and passionate about digital marketing and technology (web/app products)> Proficiency in Adobe Creative Package: Xd, Ps, Ai, Id, Pr, Ae> CMS - WordPress - HTML and CSS> Marketing tools: Mailchimp, Hubspot, Adroll, Adwords, Google Console, Google Analytics, Mixpanel, Clevertap, Branch, SEMRush, Google KW Planner, Yoast, Apple Search Ads, Google Play Console, Mobile Action and many others.> Woo-commerce / Shopify

Lucas Ataide's Current Company Details
Quantfury

Quantfury

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Data Analyst and Marketing Specialist (mobile and web)
Burnaby, BC, CA
Website:
quantfury.com
Employees:
64
Lucas Ataide Work Experience Details
  • Quantfury
    Data Analyst And Marketing Specialist (Mobile And Web)
    Quantfury
    Burnaby, Bc, Ca
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  • Quantfury
    Data Analyst / Marketing Specialist (Mobile And Web)
    Quantfury Jun 2022 - Present
    - Reported statistical and analytical insights to executives for effective strategic positioning in the marketplace. Analyzed and processed complex data sets using SQL, Python (mostly Pandas), Google Big Query, and Excel- Reviewed the messaging user journey for our mobile and web users to enhance engagement.- Understood streaming behavior among more than 430K web and mobile worldwide users in more than 190 countries. Analyzed data from across different platforms to bring market and product insights- Responsible for the operational data needs of the marketing team- Data cleaning, analysis, & visualization- Google Cloud Ecosystem: Google Data Studio, Google Tag Manager; GA4; Firebase and Google Big Data
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  • Finhaven
    Marketing Manager
    Finhaven Mar 2021 - Present
    Vancouver, British Columbia, Canada
    > Developed strategies and collaborated closely with our PR agency, lawyers and partners to achieving our Marketing forecasted targets.> Developed and maintained company collateral, including sales deck, brochures, and other assets.> Grew new marketing-qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content.> Responsible for reporting and presenting key marketing metrics on a weekly and monthly basis> Support the Sales team with the collateral for all needs, from email newsletters, sales decks, or webinars.> Introduced new marketing automation procedures aiming at a better user experience and conversion.> Developed and implemented new campaigns and media buying strategies according to KPIs> Implemented and coordinated digital marketing campaigns using digital analytics, CPA, CPI, CTR, content marketing, affiliate marketing, on-page, and off-page SEO.
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  • Bcit School Of Business
    Business Management
    Bcit School Of Business May 2018 - Present
    Vancouver, Canada Area
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  • Parcelpal
    Marketing Analytics Manager
    Parcelpal Apr 2020 - Dec 2020
    Vancouver, British Columbia, Canada
    > Creation of strong, compelling, and strategic media recommendations on how digital channels can be used to integrate the consumer journey and being able to define the role of digital> Designed the measurement framework, mobile and web KPIs based on clients’ desired outcomes. > Provided insights on emerging trends to come up with digital opportunities> Responsible for more than double ParcelPal organic mobile downloads mainly through ASO strategies implementation> Managed the day-to-day execution of digital marketing programs, including SEO, PPC, and social media campaigns for mobile and web> Drove organic search strategy and execution aligned to paid search strategies> Promoted continuous analysis of digital development and insights of campaign activity> Worked closely with the social media team to build designs and audiences to create valuable and engaging interactions> Worked with creative teams, UX/UI experts, and technology team members to bring those strategies and concepts to life.> Played an important role in the website and app development using design skills and user data analysis> Promoted A/B tests for social and e-mail marketing campaigns> Created omnichannel campaigns to engage users across channels like email, SMS, push, web push, In-App.> Created a user journey map with messaging triggers along with the conversion flow> Worked with many analytics and marketing tools - Google Search Console (web) - Google Analytics (web) - Google Audit - Firebase (mobile) - Adwords - Google Trends - Google Keyword Planner - Mixpanel (App and Web analytics) - MobileAction (improved app store raking system for focused keywords) - SEMRush - WordPress - Adobe Creative Package (Adobe XD, Photoshop, Illustrator, After Effects, Adobe Premiere) - Adroll - Branch (web/app deep-links) - Mailchimp - Apple Search Ads (mobile campaigns) - Google Play Console (mobile campaigns)
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  • Parcelpal
    Seo & Aso Strategist
    Parcelpal Sep 2018 - Dec 2020
    Vancouver, Canada Area
    > Responsible for the company's on/off-page SEO & ASO strategy using SEMRush, MobileAction, and Yoast as the main tool. Stayed up-to-date on evolving SEO trends, practices, and guidelines> App Store Optimization improving organic downloads> Prepared Adword campaign focused on keywords with a higher difficulty index (web and app - google play)> Kept up with core algorithm update for mobile and web optimization> Measured performance of social media campaigns using digital marketing metrics (mobile and web)> Perform SEO audits and updates as necessary across the website> Used keywords on high-target web content creation, blogs, communities, and social media> Used Google products including Analytics and Search Console for SEO strategies > Designed appropriate visual content using Adobe XD, Illustrator, After Effects, Photoshop, and Premiere for webpages/landing page/Social Media Campaigns
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  • Buffet Carrossel
    Social Media Expert I Digital Marketing
    Buffet Carrossel May 2015 - Dec 2020
    Belo Horizonte
    A company that provides entertainment for children's services. Responsible for administrative activities, finance/marketing departments, and decision making towards the company's business efficiency.> Planned and coordinated email marketing campaigns, designed innovative email layout and content for A/B testing, contributed to client engagement raising e-mail responses from 7% to 29% in a 12k e-mail's database> Experience with paid search channels like Google AdWord, analyzing keywords cost-efficiency and optimizing campaigns> Developed promotional strategies managing goods and services cost and broadening customer service increasing sales by 20%> Track record implementing landing page best practices, conducting A/B testing through different layout and approach increasing engagement by 29%. > Instrumented conversion points and optimized marketing funnels using lading pages in social media and call to action strategy> Built and maintained the overall online presence of the company's website by utilizing on and off-page tactics that are considered ‘white hat’ as managing backlink, outbound links, keywords usage, and page content, driving the company's website to be shown up on the first page in SERP> Maintained and expanded client's followings on Facebook and Instagram, improving the company's social media presence, growing up the Facebook audience from 100 to 28k and Instagram followings from 180 to 14K > Wrote, edited, published, and shared daily content that builds meaningful connections and encourages the company's client audiences to take action> created and maintained a digital engagement reporting system with metrics, such as impressions, click-through and conversion rates in order to measure absolutely all digital marketing efforts
  • Vale
    Administrative I Procurement I Contract Management
    Vale May 2012 - Apr 2015
    Belo Horizonte E Região, Brasil
    > Implemented Microsoft Access database to manage information of more than 5000 rural properties addressed to large mining projects, providing prior strategic and confidential information on a timely basis to the commercial team before land negotiating meetings> Established as the most crucial input provider for a new project addressed to the real estate negotiators. Previous Microsoft Access built database was the baseline for a definitive solution system implementation. This system, regarding its complexity, cost USD 200.000> Conducted cost-benefit analysis for alternative services, making available trial services for requirement attendance analysis ensuring new vendors and savings of 24% in the budget> Maintained a Pre-Qualified list of vendors by land evaluation service category to ensure efficient, clear, and transparent procurement processes> Contacted suppliers for information such as price, delivery dates, quality, suitability, and taxes; selected suppliers, negotiated prices and delivery dates and placed orders electronically utilizing the computerized purchasing system, maintaining related catalogs, files, and records> Prepared specifications, conditions, and legally binding documents for the formal tendering procedure utilizing word-processing, spreadsheets, and knowledge of the local bid process, understanding the risk and legalities regarding contracts> Solicited and analyzed quotations from vendors in terms of price, quality, and conformity to specifications and negotiated and placed purchase orders> Oversaw full life cycle for the agreement, including planning, implementing, monitoring, control, and documentation of the procurement initiative: developed and delivered analytical reports such as progress, issues, and escalation and schedules> Performed periodic audits of transactions to ensure compliance with the company's policies and procedures
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  • Usiminas
    Planning I Cost I Logistics
    Usiminas Apr 2010 - Apr 2011
    Belo Horizonte
    > Worked closely with Customer Service and Production department, implementing and managing ON TIME IN FULL performance indicator resulting in a 15% in customer satisfaction, then ensuring superior service levels > Analyzed customer order information to ensure on-time shipments, managing the availably and schedule of trucks and railcars among our 2 steel mills and 8 warehouses> Responsible for managing our partner's processing steel facilities ensuring raw material inventories & hazardous waste shipments from the site. > Responsible for the daily scheduling, documentation, and invoicing of product shipments to customers > Prepared and standardized operational cost management reports, creating monthly freight projection of cost and KPIs as full truck/railcar load using freight expenditure per kilometer traveled as a metric, making a thorough analysis of deviations and presenting the results of each site for the board of directors> Managed all documentation pertaining to regulatory permits, licenses, and inspections to ensure they are current and the sites were compliant
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  • Anheuser-Busch Inbev
    Finance Supervisor
    Anheuser-Busch Inbev Sep 2009 - Apr 2010
    Contagem E Região, Brasil
    > In charge of finance department leading a team of 20 professionals, including analysts and staff group> Collected and reviewed supplementary documents to assess a customer's eligibility for credit risk analysis> Analyzed carefully customer's credit reports while taking note of positive payment patterns and fluctuations declining default rates by 28%> Created and forwarding legal loan documents on behalf of the sales team ensuring transparency in credit risk management> Planned and managed site raw materials inventories and company working capital ensuring company's asset integrity> Implemented a refined loss prevention control for most expensive low stock turnover goods, creating an automatic reorder point planning procedure based on a detailed forecast study before entering all data in SAP. This initiative contributed to USD 138K in savings after 6 month’s implementation
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  • Anheuser-Busch Inbev
    Logistics Supervisor
    Anheuser-Busch Inbev Apr 2007 - Sep 2009
    > Supervision of three analysts and staff, providing training, coaching and feedback> Ensured inventory integrity by timely and accurate receiving, picking and shipping, implementing a keen daily inventory management presenting less than 3% of deviation between physical stocks and the book inventory> Planned, managed and adjusted the daily workload and staffing to minimize the unplanned overtime ensuring an efficient team that work closely with others and understand the value of team work> Communicated regularly with loaders, transportation carriers, operation terminals, and freight forwarder to ensure product is delivered on a timely basis, looking at the big picture and taking pride in planning skills to avoid unforeseen delays> Prioritized orders on importance and required delivery dates to meet shipping deadlines, managing an own fleet of 60 trucks operating in 220 different clients as daily delivery average> Managed the flow of inbound and outbound traffic, while staying abreast of daily priorities, weekly production and transportation needs, thriving in a deadline driven environment and valuing the importance of meeting targets to ensure efficient workflow
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  • Kryton (Vancouver - Canadá)
    Supply Chain Management Intern
    Kryton (Vancouver - Canadá) Jun 2006 - Aug 2006
    Vancouver E Região, Canadá
     Rebuilt supply chain procedure, analyzing current manual, monitoring daily inbound / outbound traffic, and defining standards for Logistic KPIs Searched for new company’s distributors in the USA, identifying potential companies and presenting partnership proposals, developing new marketing channels for Kryton products in Texas and Oklahoma - USA.
  • Abb
    Procurement
    Abb Feb 2004 - Oct 2005
    Contagem E Região, Brasil
    > Prepared bid document packages. Created letters of invitation and prepared RFQs, technical specifications, datasheets, and evaluation matrices, providing transparency and professionalism in the purchasing process> Tracked and recorded vendor applications and progress, creating and maintaining timelines ensuring efficiency in a timely manner> Evaluated cost & quality of service from existing suppliers while sourcing replacement providers as needed > Built a culture of long-term saving on procurement costs, ensuring 9% in savings on purchases addressed to main projects> Managed vendors’ work performance and compliance with contractual terms and conditions. Reviewed assess and report on Vendor performance as well as recommended mitigation measures to address any relevant issues to ensure no delay or interruption to project execution and operations
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Lucas Ataide Skills

Sap Indicadores Chave De Desempenho Cadeia De Fornecedores 5s Dos Sistemas Operacionais Planejamento De Projetos Supply Chain Logistics Key Performance Indicators Negotiation Microsoft Excel Digital Marketing Search Engine Optimization Adobe Photoshop Adobe Illustrator Sap Erp Office Microsoft Office Landing Page Optimization Google Adwords Wordpress Financial Analysis Financial Accounting Financial Reporting Corporate Finance Kpi Dashboards Kpi Reports Kpi Implementation Sap Products Strategic Planning Team Leadership Management Business Strategy Microsoft Powerpoint Business Planning Contract Management Procurement Supply Chain Management

Lucas Ataide Education Details

Frequently Asked Questions about Lucas Ataide

What company does Lucas Ataide work for?

Lucas Ataide works for Quantfury

What is Lucas Ataide's role at the current company?

Lucas Ataide's current role is Data Analyst and Marketing Specialist (mobile and web).

What is Lucas Ataide's email address?

Lucas Ataide's email address is lu****@****ail.com

What is Lucas Ataide's direct phone number?

Lucas Ataide's direct phone number is (31) 9204*****

What schools did Lucas Ataide attend?

Lucas Ataide attended British Columbia Institute Of Technology, Federação Brasileira De Coach Integral Sistêmico, Ibmec Business School / Ibmec, Centro Universitário Una.

What skills is Lucas Ataide known for?

Lucas Ataide has skills like Sap, Indicadores Chave De Desempenho, Cadeia De Fornecedores, 5s, Dos, Sistemas Operacionais, Planejamento De Projetos, Supply Chain, Logistics, Key Performance Indicators, Negotiation, Microsoft Excel.

Who are Lucas Ataide's colleagues?

Lucas Ataide's colleagues are Seiya Okabe, Jefferson Moreno, Gary Roberts, Miguel Ferrarese, David Ahumada, Victor Vezga, Juan Pablo Arias.

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