Marketing Executive
CurrentDevelop and implement integrated marketing projects for B2B, B2C, sports, non-profit and travel industry clientele, including but not limited to: brand development, website design, social media marketing, promotions, public relations, advertising and experiential events● Development of $1M experiential event pilot for a Fortune 500 company designed to increase product awareness among college students through programmed campus events, personal engagement, social media, and interactive games. Pilot was scaled down and used internally during the 75th Year Anniversary marketing campaign in July 2012.● Served 3.5 years as VP of Programming for the Tampa Bay chapter of the American Marketing Association. Championed strategic programming and results-driven execution of regional marketing events - Produced 40+ experiential event programs and increased regional membership by 25% ● Event Programming and project management of Football Hall of Fame Induction ceremony to spark football alumni engagement and reactivate fan experience. Resulted in 2,000+ stadium attendees and 32 new Football Association memberships● Project management of $1.2M non-profit project funded by the Department of Economic Opportunity achieving key milestones on time and within budget, resulting in timely completion of the overall project● Developed and aligned event venue marketing strategy to support expansion initiatives, increasing customer spend by 75% and generating an additional $100K in event revenue within one year● Project management of $150K grant project funded by the Hillsborough County Board of County Commissioners achieving all key milestones on time and on budget, resulting annual renewal of funding for 3 consecutive years● Project management of over 200+ small business and non-profit brand launch and experiential event marketing campaigns
