Chad Ward Email & Phone Number

Texas, United States

Mooresville, NC, US

• Sales and Merchandising for the $2.5M Inside Lawn and Garden department that includes product categories in lawnmowers, leaf blowers, weed trimmers, grills/smokers/griddles, power generators, pressure washers, air.
• Sales Mentor to team members on product knowledge and customer service skills training.
• Implement effective sales techniques to increase customer engagement and drive revenue.
• Share in-depth product knowledge with customers to help with informed purchasing decisions.
• Provide exceptional customer service to ensure satisfaction and loyalty.
• Deploy merchandising strategies that create attractive displays and enhance the shopping experience.

• Projects included rebranding product names and descriptions, marketing messaging, and product collateral with creative and engaging language to motivate buyers in B2B and B2C channels.
• Conducted competitive research to identify unique competitive advantages to support positioning.
• Created new sales brochures and product training presentations for use by sales.
• Developed a marketing content language library to establish consistency across all media.
• Proofread and edited company newsletters and website content projects

Richardson, Texas, US

• Product Management
• Led the product strategy and product life-cycle activities for SaaS-based applications.
• Developed new feature enhancement requested from clients and stakeholders.
• Authored detailed product requirement documents and software diagrams.
• Managed feature launch schedules through Scrum and Testing teams.Product Marketing
• Conducted market research, and competitive analysis, and monitored customer survey feedback.

Dallas, TX, US

• Product Marketing
• Created Go-To-Market customer-facing collateral including; User Guides, product launch emails, FAQs, and product support website content.
• Partnered with an ad agency to create professionally produced product demonstration videos.
• Generated weekly reports of product performance KPIs for team members and Senior Executive Management.Project Management
• Managed a $76M Internet, and VoIP product development project by collaborating with large, complex cross-functional teams.
• Tracked project progress, time, budget, costs, and documents in a project management platform.

• Directed international and domestic third-party vendors on the development and implementation of a new e-Commerce site for the top client of this consulting firm.
• e-Commerce platform development of all product details and ordering functionality.
• Collaborate with client personnel on-site for development and project timelines.
• Manage several independent data management and graphic artist vendors.
• Communicated with client management on project progress.
• The new site resulted in client revenue that doubled in two years after launch.

Basking Ridge, NJ, US

• Developed and managed a suite of Search Engine Marketing (SEM) products that promote small businesses on Google, Yahoo, and Superpages.com with full-service advertising campaign management and comprehensive reporting..
• Conducted market and competitive research to develop product positioning, pricing, messaging, and branding strategy.
• Worked with IT teams on requirements development, feature prioritization, QA in Agile methodology.Product Marketing
• Designed and authored product information sheets, quick reference guides and sales flyers.
• Wrote and product information on customer-facing landing pages and websites
• Created PowerPoint presentations for the training of customer service and internal product support teamsSales Enablement

Basking Ridge, NJ, US

• Conceptualized and implemented a plan to create a new Sales Channel with third-party companies to expand sales footprint. Single-handedly developed the entire program including vendor recruitment, contract negotiation.
• Grew the new sales channel to $2 million in gross sales revenue within 2 years after launch.
• Delivered sales and marketing support to sales organizations within a 22 state region.
• Created new product bundles with product collateral and training to drive incremental revenue.
• Developed a new sales campaign that delivered leads for highly targeted demographic and geographic targets and combined with sales incentives programs that lifted sales performance by 17% in 9 months which exceeded.

• Delivered Sales and Marketing support for the Small and Medium Business (SMB) Sales Channel that generated $5M in Annual Revenue through eight call centers across a five-state region.
• Created, developed, and launched a complex product bundle targeted to SMB customers in 60 days to increase sales and customer retention, resulting in a 7% increase in gross sales revenue in the first year.
• Authored comprehensive business strategy plan including product mix, product launches, product promotions, and sales contests.
• Led a competitive response team that resulted in new prices and promotional offers

• Directed primary marketing research projects to obtain customer insight on products and services from new customers, existing customers and former customers.
• Wrote competitive bulletins used for marketing strategy development and for salesperson education of competitive offers resulting in fewer lost customers and increased sales.
• Provided ongoing analytical support for pricing, product and overall marketing initiatives.

• Directed primary marketing research projects to obtain customer insight on products and services from new customers, existing customers and former customers.
• Sales to individuals and businesses of all wireless service plans, phones, and accessories.
• Developed a strong customer base of highly-satisfied customers who provided regular referrals.
• Achieved 160% of sales goal and won top salesperson monthly and quarterly sales awards.

Graduate Marketing Certificate Program (Gmcp), Marketing Management

Bachelor’S Degree, Marketing