I can honestly say that TikTok changed my life. As a way to supplement my income as a professional dancer, I began managing social media accounts in 2019 with great success. My first clients, Patty and Patty, have gone from a few followers to over 1 million across all platforms, and are now paid influencers and can be spotted on national TV programs like Access Hollywood. Since then, I have accumulated over 2 dozen clients ranging from small businesses and nonprofits to celebs, influencers, and corporations. Most are in completely different niches and unique online spaces: music, energy healing, aviation, history, politics, printing, and more. My philosophy: go organic whenever possible. Organic growth can be achieved if quality content—wherein one or more of the "3 Es" are met: empowerment, education, and entertainment are met—is posted consistently and supplemented by community engagement and constant audits.