Colin Warwick Email & Phone Number

Santa Rosa, California, Us

In contrast to traditional electronics, which is all about handling data, power electronics is all about handling power: generating it, converting it, and moving it from source to load. In mid-2015 I became product owner of this emerging market segment at Keysight (formerly Agilent) EEsof EDA. I anticipate customer needs and work with R&D to meet those needs. I market our products into this segment.From 2008 to mid 2015, I was product owner for the high speed digital market segment for this division. Creating simulation tools for the multi-gigabit per second chip-to-chip serial link design community. Innovative internet marketing including a blog that marketing speaker and author David Meerman Scott "held up as an example for others to follow"​ in his book "The New Rules of marketing and PR 2e" (pp.250-252).

Product management and marketing of productivity tools for engineers of wireless communication systems. Inbound: Synthesize customer needs and market trends into development plans covering new products and enhancements to existing products. Defined and launched two new RF products, by utilizing installed base of signal processing products for wireless communications. Developed partnerships to develop and jointly market verification interfaces to the implementation level. These interfaces afford integration of best-in-class tools into a cohesive development flow. Outbound: Leverage domain knowledge and early adopter success stories to secure adoption at beachhead accounts. Communicate qualitative value proposition and quantitative return on investment to sales team and to key customers through presentations and marketing literature.

Marketing consultancy. Primary project evolved into the full-time position at The MathWorks (details above).

San Jose, Ca, Us

Created and executed a strategy to enter the wireless base station RF power device market. I managed a team of four (two applications engineers, project manager, lab manager). Enrolled a cross-functional team of about twenty (wafer processing, design, PE, assembly, test, operations, quality, sales, FAE, business development, finance). The team spanned three company locations plus an external technology licenser.(Project started in Lucent, before Agere Systems spin-out)

Espoo, Southern Finland, Fi

Senior Manager in the Strategic Marketing Group. I was responsible for initiating new businesses outside the portfolio of our business units. I initiated several new product lines including satellite digital audio broadcast ($40M contract spawned product line extension), hard disk drive pre-amplifiers, and, RF power transistors using internal development, licensing, partnership, and acquisition, as appropriate. At the end of the rotation in Dec 1999, I took the RF power transistor project and led it in the business unit (see details above).

Espoo, Southern Finland, Fi

From a project I started as an individual contributor, I built and lead a team of eight engineers. Our charter was to define the system architecture of an advanced multi-standard, multi-band mobile phone. Architectural definition included establishing requirements, hardware-software partitioning, specification of RF and baseband ASICs, DSP and MCU software architectural definition, resources and scheduling. Ultimately, the project wasn't successful, but I later realized that this painful experience was a tremendously valuable tool to detect the early warning signs from a project that is not on the right track.

Dallas, Tx, Us

Hardware architecture of cordless telephone. Design, verification, and patenting of a novel frequency offset compensation algorithm.Competitive analysis of consumer electronic devices. Team member for the EO 440 PDA.Initiator and champion of the competitive benchmark project, reporting directly to the President of the IC business unit. Obtained, verified, and processed an extensive competitive benchmark database from external consultants. This effort resulted in a revenue increase of over $100 million per year without increased capital expenditure at the fab in Orlando, FL. The success of this project required a combination of technical and people skills: to analyze practices that do not meet competitive benchmarks and to convince those responsible to act.Construction and use of a scanning cathodoluminescence nanoprobe for microscopic examination of photonic integrated circuits.

Materials physics of GaAs Schottky-gated FETs for microwave integrated circuitsIncluded paid leave of absence to take Winston Churchill Traveling Fellowship to NEC, Central Research Lab, Miyazaki-Dai, Japan in summer 1985. Completed a project on GaAs FETs (uniformity of activation of channel implants by photoluminescence).

Near infra-red photoluminescence spectroscopy of EL2 defect distribution in liquid encapsulated Czochralski-grown In-doped GaAs.

M. A., Physics

D. Phil., Physical Science

B. A., Physics