Chase Watterson Email & Phone Number

Logan, UT, US

Logan, Utah, US

Most recently, I assumed leadership of this distressed business and applied the expertise and principles I gained from scaling a billion-dollar business to turn the business around within 6 months. I set the strategic direction, oversee new product development, and source inventory.Highlights include that I already:➟ Launched our brand and product lineup.

I propelled the launch of the iFIT business under the ICON Health & Fitness umbrella in 2010, from ideation to hiring to business growth and management. Throughout my tenure, I was a key player in growing the business from scratch to 400+ employees, $300M recurring revenue, and 1M+ paid subscribers. In 2021, ICON Health & Fitness changed its corporate name.

While serving as the VP of Member (Customer) Experience, I spearheaded an M&A team in the integration of 85 personnel and 12 major systems from the Australia-based business, Sweat, under the umbrella of iFIT. I aligned and created strategic tools, team structure, content creation, and KPIs as per iFIT standards.➟ Devised innovative customer engagement.

In 2019, as growing the subscription business became a strategic priority, I was promoted to position go-to-market media campaigns, including OTT and paid media, to fast-track equipment sales and acquire new subscribers. I led and mentored a team of 14 direct reports comprising CRM, social, and media buyers with a focus on acquisition, onboarding.

I guided the expansion of the initial marketing team comprising 13 personnel in key areas to promote company growth. ➟ Identified an opportunity for a new revenue stream in collaboration with business partners and set out to launch the subscription business. ➟ Spearheaded a rebranding project to reposition the existing branding to an interactive video.

➟ Mentored and supervised a team of 17 interns and FTEs tasked with supporting customized strategy building for 6 pages on all social media platforms. ➟ Deployed diverse customer engagement strategies to increase the following by 2M+ within 6 months. ➟ Developed the company's first paid social media budget and influencer strategy, generating 4X Return on.