• Lead commercial strategy for crypto vertical and global Web3 vision at Find.co, managing P+L for media publisher portfolio.• Spearhead affiliate management, M/A, strategic partnerships, and community engagement to drive companywide growth.• In the first six months of tenure, achieved significant revenue growth and established Find.co as a key player in the crypto and Web3 space.

Implemented permanent structure, and provided guidance as the project moved on to the next phase of the protocol roadmap.

HELLO Labs is a Web3 native ecosystem that incubates, produces, funds and distributes original programming, games and NFTs. https://www.hello.one

Consultative practice focused on partnership management, web3/blockchain/ crypto business strategy integration, new revenue generation, contract negotiations, monetization, M&A, startups, product marketing, OTT, D2C, SVOD, AVOD, AdTech, mobile apps & games, connected devices, AI/voice, & AR/VR.

Strategy, agency, NFT integrations/ partnerships, content licensing, and international bureau relationships/ acquisitions for the premier brand and global leader in media for crypto, blockchain, web3, and the metaverse.Support initiatives for the largest and most influential crypto/web3 conference in the world, Consensus presented by CoinDesk.Oversee all aspects of development of CoinDesk TV streaming, the first 24/7 live linear channel covering the new economy, crypto, NFTs, web3, metaverse and the future of finance, including programming, content licensing, network distribution, technical operation, and marketing.Sizzle: https://vimeo.com/773358709

Strategy, content licensing, and partnerships across streaming, linear, and ad-supported platforms (OTT, MVPD, FAST, AVOD and SVOD)Partnered with SVP of Content Distribution to develop and execute domestic/international multiplatform distribution strategy including traditional Pay TV (Comcast, Directv, Spectrum, Verizon, Cox), SVOD (Youtube TV, Hulu), CTV (Samsung, LG, Vizio) and FAST (Roku, Pluto, Xumo).Established the first domestic license fee for the flagship linear service. Closed the very first domestic pay TV rate agreement. Chief negotiator on 37 deals (linear and OTT) in 2021. Managed and closely collaborated with both CTV and programmatic ad partners, contributing to total departmental ad revenue for 2021, 440% YOY.Identified, evaluated, and managed new business development opportunities with technology vendors such as Eutelsat, and building out the hospitality vertical with integrators (e.g. Sonifi, World Cinema) and brands (e.g. Marriott, Delta, Carnival Cruises).Collaborated with research department to conduct audits on data partners. Uncovered incongruencies with Nielsen data on reported total Pay TV subscribers resulting in an adjusted increase of +15% subscribers, +7.1mm homes, directly impacting internal ad sales efforts.Collaborated with outside marketing agencies to build campaigns influencing distribution decisions at Hulu and Youtube TV.

Developed multi-platform content and distribution strategy for Betfair US, TVG (the precursor to the newly launched Fanduel TV, Fanduel+, and Fanduel Racing linear service) a division of the global leader in sports betting and gaming, Flutter (Betfair/ Paddy Power). Contributed to analysis of FanDuel acquisition. FanDuel’s handle is now more than all US competitors combined.

Managed all content distribution, marketing initiatives, and ad sales in: AK, AZ, CA, HI, NV, OR, WA, representing 9.4 million subs and yearly revenue of +$200M. Increased distribution, affiliate fees and negotiated deals for Fox portfolio group with over +100 cable and satellite affiliate companies, including: Comcast, Charter, Cox, Time Warner, Google Fiber, and Cable One for Fox portfolio.Launched and accomplished full distribution for Fox Business News, the leading financial domestic news service.Spearheaded adoption of TV Everywhere product, precursor to vMVPD model now widely accepted as industry standard.Sold $3.8M in taggable commercial spots and digital banner ads for media accounts throughout footprint including: Comcast Spotlight, Charter Media, Cox Media, Time Warner Media, Cable One Ads, and GCI Media.

Managed all distribution, marketing initiatives, and ad sales in: AZ, CO, ID, NM, MT, TX, WY, representing 6 million subs and yearly revenue of +$125M. $1.6M in taggable television commercial spots and online banner ads for media accounts throughout footprint including: Comcast Spotlight, Charter, Cox, Grande, Via Media

Early stage booking platform devoted to helping connect college students with peer-reviewed experiential and language programs, optimizing fill rates globally.

Established some of the earliest forms of social media marketing on platforms like Youtube and Facebook. Helped expand the reach of both sponsored content and feature cuts from up and coming artists such as Lady Gaga, Wiz Khalifa, and 3 Six Mafia and brands like Gumball Rally, The Hundreds, and Supreme.