Director, Content Distribution
Boca Raton, Fl, Us
Strategy, content licensing, and partnerships across streaming, linear, and ad-supported platforms (OTT, MVPD, FAST, AVOD and SVOD)Partnered with SVP of Content Distribution to develop and execute domestic/international multiplatform distribution strategy including traditional Pay TV (Comcast, Directv, Spectrum, Verizon, Cox), SVOD (Youtube TV, Hulu), CTV (Samsung, LG, Vizio) and FAST (Roku, Pluto, Xumo).Established the first domestic license fee for the flagship linear service. Closed the very first domestic pay TV rate agreement. Chief negotiator on 37 deals (linear and OTT) in 2021. Managed and closely collaborated with both CTV and programmatic ad partners, contributing to total departmental ad revenue for 2021, 440% YOY.Identified, evaluated, and managed new business development opportunities with technology vendors such as Eutelsat, and building out the hospitality vertical with integrators (e.g. Sonifi, World Cinema) and brands (e.g. Marriott, Delta, Carnival Cruises).Collaborated with research department to conduct audits on data partners. Uncovered incongruencies with Nielsen data on reported total Pay TV subscribers resulting in an adjusted increase of +15% subscribers, +7.1mm homes, directly impacting internal ad sales efforts.Collaborated with outside marketing agencies to build campaigns influencing distribution decisions at Hulu and Youtube TV.