William Cooper Email & Phone Number

Denver, Colorado, Us

Campaign Management: Created several multi-channel digital marketing campaigns for product launches, leading to a 23% increase in website traffic.Strategic Presentations: Delivered strategic presentations to senior leadership, securing support for a new video production program and equipment investment, a distributor database, and an improved safety and product line engagement program.Budget Management: Managed a $950K marketing budget, optimizing spend to achieve a 13% reduction in marketing spending improving asset production, and strategizing alternate engagement activities.Digital Marketing: Created six new marketing strategies and customer touchpoints for new products and ongoing product support, optimizing product support and tracking. Cross-functional collaboration: Worked closely with sales, product, and creative teams to ensure cohesive and effective marketing initiatives.Customer Relationships: Managed over 20 partner relationships and associated digital campaigns and marketing and ad programs. These programs result in a 3% revenue increase YoY.

Strategic Leadership: Led the company's strategic direction, product development, operations, and marketing strategies resulting in the development of a fully functional prototype and garnering the interest of over 700 people pre-launch.Operational Management: Overhauled operational processes, reducing costs by 60%, implementing a streamlined workflow toolset, and increasing productivity by 30%.Marketing Strategy: Devise and implement digital marketing strategies, including website design, remarketing campaigns, key-phrase packages, and new media advertising campaigns to increase search engine optimization and market penetration (SEO) for the company and partners achieving a decrease in cost-per-click for digital ads by 16% and increasing website conversion rates by 72%. Partnerships and Collaborations: Established over 100 strategic partnerships in three countries that expanded market reach and drove co-branded marketing campaigns with key industry players. Reached out to prospective clients by e-mail, Instagram, Facebook, Reddit, and in-person, and presented at meetups in Colorado acquiring 78 new partners in 3 months for the company rewards program.Generate monthly performance metrics and analytical reports, review, and communicate marketing campaign effectiveness to team members.

Responsible for assisting in the implementation of the field plan.Learn and implement volunteer recruitment skills to build and sustain a volunteer base, train, debrief, and launch canvassers.Input data using VAN/PowerBase databases engage voters on the phone (calls and texts) and at the doors about specific issues and candidatesAssist in the development and execution of events, direct actions, and meetings; including coordination of agendas, facilitation, logistics, registration, and turnout, provide general support to partners and facilitators at meetingsAssist with media and social media engagement, meet with members (new and old) for 1:1 meetings, supervision of canvassers, and other responsibilities as needed.

Implemented processes to enhance standard operating procedures for materials and payment schedules for the finance department.Create agendas, and new operating manuals, and communicate updated materials to educate new hires and existing employees about compliance concerns and new procedures.Handle communications and product deliveries for over 75 studio clients.Analyzed and verified talent documentation for accurate materials delivery and worked with team members to develop operations solutions, create recommendations for improvement, and meet deadlines

Provided educational support and engaged students wanting to further their knowledge on public work.Introduced students to the media, legal, and entertainment industries.Managed a group of 7-10 students which included special needs children as well.Led and coordinated other teachers to ensure all activities were coordinated and completed according to schedule.

Denver, Colorado, Us

Provided and produced fresh and creative topics for the Executive Producers.Supervised all aspects of the production process and gained hands-on experience.Worked with the legal team on all audio, video, and stage production needs.