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Clarka Wickliffe Clary Email & Phone Number

Director of Product and Business Solutions at River Point Technology
Location: Charlotte, North Carolina, United States 11 work roles 2 schools
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Role
Director of Product and Business Solutions
Location
Charlotte, North Carolina, United States
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Clarka Wickliffe Clary is listed as Director of Product and Business Solutions at River Point Technology, a with 10 employees, based in Charlotte, North Carolina, United States. AeroLeads shows a matched LinkedIn profile for Clarka Wickliffe Clary.

Clarka Wickliffe Clary previously worked as Director of Product and CRM Management at Nearu and Senior Product Manager at American Tire Distributors. Clarka Wickliffe Clary holds M.B.A, Business Administration from Clemson University.

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River Point Technology

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About Clarka Wickliffe Clary

I am a full stack Product leader with 10 years of experience owning and managing successful P&Ls along with scaling and navigating teams to deliver desired business results. Possessing both physical and classic tech experience, I show ownership of the product line soup to nuts - including building strategically prioritized product roadmaps, delivering Integrated multi-channel marketing campaigns, developing consumer-centric product launch and go-to-market strategies, navigating crisis management, outlining successful product lifecycle management, and communicating product strategy to business stakeholders and executive leadership.I love managing and developing strong performing teams and am nimble, scrappy, and can work successfully in an ambiguous environment. My superpower is creating order from chaos, and I can toggle seamlessly between leading and personally executing. I drive product strategy, understand how to operationalize, and can mobilize teams to get things done. I know how to build from nothing by evolving and scaling teams through change and hypergrowth.

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River Point Technology
River Point Technology
Director of Product and Business Solutions
Charlotte, NC, US
Website
Employees
10
AeroLeads page
11 roles

Clarka Wickliffe Clary work experience

A career timeline built from the work history available for this profile.

Director Of Product And Crm Management

Current

Charlotte, North Carolina, United States

• Develop a centralized and uniform product strategy for customers heavily focused on memberships, maintenance and cross-sell by leveraging the best elements from localized branches• Collaborate with branch GMs ensuring seamless integration of product strategies with unique business objectives• Manage all aspects of in-life products and services including gathering and addressing customer feedback, requirements, and issues• Drive the creation of a cohesive product messaging framework and pricing strategy that resonates with the target audience and sets NearU apart in the market• Drive the strategy and optimization of CRM to create proper channel and solution to drive repeat business and manage customer retention maximizing LTVs• Work with Operations and Finance teams to project and validate outcomes ensuring efficientexecution of product strategies• Establish a test and learn culture using data-driven insights to iterate on product features andpromote agility in product development cycles• Identify and cultivate strong relationships with key vendor partners and stay at the forefront of industry trends and innovations• Act as thought leader collaborating closely with Marketing and Sales Training teams foreffective product marketing and sales• Own product profitability and commercial success by developing and owning the business case for each product• Oversee the development and management of the product management budget making agile adjustments to maximize business outcomes• Conduct market and competitor research to stay ahead in the industry• Lead the development and coordination of the GTM launch strategies • Demonstrate superior project management and interpersonal skills• Maintain keen attention to detail, multitask effectively, and work well under pressure• Exhibit a natural tendency to be curious, positive, and creative • Show sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience

Nov 2024 - Present

Senior Product Manager

Huntersville, North Carolina, United States

The Senior Product Manager is responsible for developing and executing the program vision and roadmap, as well as prioritizing the team backlog to streamline the execution of program priorities. The role holds responsibility for maintaining the conceptual and technical integrity of the features for the team and is the single point of accountability for maximizing the Return on Investment (ROI) of the development effort. The Senior Product Manager also has a significant role in quality control and is the only team member empowered to accept stories and sprints as complete.Essential Duties & Responsibilities:• Develop, adapt and own the merchandising product vision.• Experience type of system being developed.• Define the Minimum Marketable Product (MMP).• Observe, contact and analyze customers and end users of the product.• Write and develop new epics and user stories.• Specify acceptance criteria for each user story.• Participate in release planning.• Groom product backlog.• Prioritize the product backlog during the sprint planning meeting, the team selects the amount of work they believe they can do during each sprint, and how many sprints will be required.• Provide feedback to the development team during a sprint.• Participate in Scrum meetings and provide sprint goals and new user stories for sprint planning.• Maintain contact with every stakeholder and end user of the product regularly.• Ensure alignment with other product managers in the organization.

Aug 2023 - Sep 2024

Senior Product Marketing Manager

Charlotte, North Carolina, United States

• Identify and execute new product development projects based on consumer, market, and competitive research• Lead and develop product management team to execute category strategies and new product innovation and development• Successfully manage multiple new product development projects efficiently from concept through to launch for owned categories and the individuals managing the other retail categories effectively• Key stakeholder in the global innovation process – responsible for driving the NPD funnel• Develop annual global marketing plans as well as drive the development of plans from direct reports• Drive growth in terms of market share, units, revenue, & gross margin• Develop strategies & projects to drive category growth in terms of users, usage, & benefits• Development & execution of consumer and/or end-user growth plans• Develop 3-year new product development & innovation roadmaps in line with the global innovation strategy for the company• Responsible for developing and executing new product development projects to be measured in terms of time, cost, & specification• Lead cross-functional teams in the execution and delivery or project plans according to timelines and milestone objectives• Work collaboratively across sales regions and with Regional Product & Trade Managers• Responsible for developing communication platforms and collaborative work with Regional Marketing teams to ensure local relevance & global consistency• Develop a detailed understanding of the target end-user/consumer• Develop market assessments, including consumer insights, to inform innovation strategy & NPD funnel• Responsible for the overall profit & revenue for all retail and commercial categories in the Americas• Responsible for mix development, portfolio management, SKU rationalization, & VA/VE projects• Responsible for understanding consumer trends using multiple sources of data to synthesize growth plans for assigned categories

Sep 2022 - Apr 2023

Product Manager

Charlotte, North Carolina Area

• Lead development, launch, and management of new products in Ownership Solutions• Assist in the development of the 5-year strategic business plan and the 5-year product roadmap including SASS solutions where appropriate • Evaluate potential outside partnerships for the generation of product ideas and concepts • Collaborate with Legal, Compliance, and Risk teams for areas such as: product testing, claim territory evaluation, structure the legal contract guidelines for commercial business needs • Lead consumer insight to steer product development direction for the product roadmap• Execute on product development and maintenance in compliance with phase gates and required documentation for approval, including Bill of Material development (BOM) and product associations related to system set up• Develop R&D, capital investment, and outline marketing SG&A investment planning to support NPI using financial modeling and forecasting; Ensure NPIs are in line with budget and deliver a commitment to ROI• Own the profit and loss statement for the product line and has accountability to deliver Net Sales and CTF financial metrics• Work with sales and finance to establish a pricing strategy to maximize growth, profit, and market penetration• Assist Finance in the development and management of the annual business plan including monthly and quarterly P&L maintenance • Execute competitive benchmarking activities and partner with OS B2B & D2C Sales for enhanced placement & promotional plans• Execute product maintenance activities like accurate master data management, compliance claims documentation, packaging, etc• Partner with the OS PMO team on management of PDR reporting, execution, schedules, and tracking of all aspects of a project from inception through product launch, including investment and cost budgets, to meet financial targets

Nov 2019 - Aug 2022

Product Marketing Manager

Rock Hill, Sc & Lemgo, Germany

Summary/ObjectiveThe Product Manager (PM) facilitates communication between Komet USA and Gebr. Brasseler GmbH & Co KG (GBL), conveying customers’ needs and desires by identifying the research required to obtain market information.Essential Functions• Create product roadmaps to drive the overall business• Direct marketing development, sales promotion, distribution, and pricing policies• Analyze market trends and potential, and perform market research• Ensure new products meet the prioritized clinical, operational, and financial needs of customers• Support the Sales and Marketing team• Compile market-requirement documents for product offerings by analyzing trends that drive product innovation and use• Lead marketing for new product development and launch• Lead efforts to understand the competitive landscape• Review complaints and suggestions relative to assigned product(s)• As needed, assist in the preparation of advertising and supervise market research• Develop and suggest ideas for new products• Participate in trade shows and sales promotions• Work with and support Key Opinion Leaders (KOLs) when appropriate• Maintain product information in e-commerce platform• In conjunction with the corporate trainer, assistant in developing and executing product training• Maintain consistent communication with German headquartersThe hands-on, detail-oriented PM must manage multiple projects with limited direction and deliver results in a fast-paced environment. This individual must have strong interpersonal, bi- or multi-lingual communication, and problem-solving skills. The PM will be a team player who can exercise independent judgment in immediate situations with cost, policy, and reputation ramifications.

Jan 2018 - Nov 2019

Global Product Manager - Myjhc (E-Portal & Online Services)

Charlotte, North Carolina Area

The primary function of the Global Product Manager, e-Portal & Online Services, for Joerns Healthcare is to drive the development, implementation and optimization of Joerns’ e-Portal product roadmap through its MyJHC Online Services portal. This requires the origination and execution of customer-focused marketing strategies, product launch & enhancement programs, identification of market and segment trends, and promotional programs which meet the needs of customers across all served segments, primarily defined as the LTACH and SNF space. Development and growth will be achieved by driving the product lifecycle, including gathering and prioritizing product and customer requirements, working closely with the technology development team, procurement, global customer service, marketing and sales, and external partners to ensure revenue, customer acquisition and retention goals, site performance, and customer satisfaction goals are met.The job holder will be responsible for driving customer-facing and back-end projects that add value through enhanced services from the portal or reduce the cost to serve for the overall business. Importantly, the incumbent must be able to generate innovative ideas for growth and monitor the business on all aspects of demand, customer experience, and conversion.The Product Manager will work closely with Product Development and IT Services to own MyJHC Portal development and enhancements from conception to launch. As part of the Product Management team, the job holder will bridge the technical and commercial worlds to guide the design of services that Joerns’ customers value. Exhibiting a bias toward action and the demonstrated ability break down complex problems into steps that drive product development, the Product Manager will be a dynamic, innovative leader who is passionate about the digital world and has experience in customer portals and e-Commerce applications within a B2B environment.

May 2017 - Jan 2018

Global Product Manager - Rrm

Charlotte, North Carolina Area

The primary function of the Global Product Manager for Respiratory, Rehab, and Mobility equipment is ensuring that products and services introduced into markets are successful and have long-term viability. To ensure this success, the global product manager works with other executives to identify key global markets that are ideal for product penetration. They then oversee the entire product introduction process, from identifying key products that meet consumers' needs in a particular market to making any revisions after a product or service is introduced. Other responsibilities include monitoring market trends, tracking competitors' products, and putting strategies in place to promote the growth of certain products.

Sep 2016 - May 2017

Associate Product Manager

Charlotte, North Carolina Area

The primary function of the Associate Product Manager is to assist in driving profitable growth of the corporate portfolio. This requires assisting in the creation and execution of customer-focused marketing strategies and product plans, product launch programs, identification of market and segment trends, and promotional programs for products which meet the needs of customers across all served segments, primarily defined as the LTACH and SNF space. Development and growth will be achieved through comprehensive product positioning, pricing, promotional and distribution strategy development and execution, channel development and management, as well as a close working relationship as a subject matter expert with the Sales and Services Teams. The job holder provides input to strategic supplier teams, including participation in the SIOP process and VOC and VOB advocacy. Product Management includes maintaining the Respiratory, Rehab, and Mobility portfolio along with co-managing the Prevention Surface and Foam Positioner product offerings.

Jan 2016 - Sep 2016

Marketing Intern

Charlotte, Nc

Assisted Product Management by creating marketing materials for a diverse portfolio offering, assisted with new International Testing Stardards, R&D of new marketing opportunities, in-service script review, customer survey analysis, and portfolio business reviews

May 2015 - Jul 2015

Cooperative Education Student

Athens, Ga

While working for Noramco, Inc., a manufacturer of active pharmaceutical ingredients and a subsidiary of Johnson & Johnson, I worked under the Process Manager in the Oxidized Regenerative Cellulose department. The product manufactured is used as an absorbable hemostatic agent during surgeries. At this location, the roles of the material were cleaned and sterilized before being shipped to Ethicon to be cut and packaged. While working for Noramco, I composed workflows and assisted in the migration of electronic change of control forms over manual forms. It was my responsibility to learn the new system functionality and train my co-workers company-wide on how to operate the new eCoC software within Noramco, Inc.’s campus.

Jan 2009 - May 2009
Team & coworkers

Colleagues at River Point Technology

Other employees you can reach at nearu.services. View company contacts for 10 employees →

2 education records

Clarka Wickliffe Clary education

M.B.A, Business Administration

Activities and Societies: Book Club Co-Chair

B.S, Bioengineering (Materials Concentration)

Activities and Societies: Sigma Kappa; Society of Women In Engineering; Alpha Omega Epsilon; Clemson Alumni Association; IPTAY

FAQ

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What company does Clarka Wickliffe Clary work for?

Clarka Wickliffe Clary works for River Point Technology.

What is Clarka Wickliffe Clary's role at River Point Technology?

Clarka Wickliffe Clary is listed as Director of Product and Business Solutions at River Point Technology.

Where is Clarka Wickliffe Clary based?

Clarka Wickliffe Clary is based in Charlotte, North Carolina, United States while working with River Point Technology.

What companies has Clarka Wickliffe Clary worked for?

Clarka Wickliffe Clary has worked for River Point Technology, Nearu, American Tire Distributors, Gale Pacific Limited, and Electrolux.

Who are Clarka Wickliffe Clary's colleagues at River Point Technology?

Clarka Wickliffe Clary's colleagues at River Point Technology include Katie Osborne, Chris Tumbleston, Katie Trexler, Sherry Pruett, Phr, and Lesni Aguilera.

How can I contact Clarka Wickliffe Clary?

You can use AeroLeads to view verified contact signals for Clarka Wickliffe Clary at River Point Technology, including work email, phone, and LinkedIn data when available.

What schools did Clarka Wickliffe Clary attend?

Clarka Wickliffe Clary holds M.B.A, Business Administration from Clemson University.

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