Chris Welsh

Chris Welsh Email and Phone Number

Press and Influencer Fleet Specialist @ General Motors
Canton, MI, US
Chris Welsh's Location
Canton, Michigan, United States, United States
Chris Welsh's Contact Details

Chris Welsh personal email

n/a
About Chris Welsh

Product Information Specialist at General Motors working on Chevrolet Suburban, Tahoe, Colorado, and BrightDrop EV.I have 16 years of Tier 1 Automotive Advertising Experience with a client list that includes Cadillac, Chevrolet, Buick, GMC, Ford, Lincoln, Mercury, Mazda, Subaru, Audi, and Volkswagen.In those 16 years I have done almost every job in advertising, I've been a copywriter, a designer, a web developer, an account executive, an asset manager, and a product information expert. I've worked on advertising in 6 different languages utilized in North America, Central America, Europe, Africa, and Asia.

Chris Welsh's Current Company Details
General Motors

General Motors

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Press and Influencer Fleet Specialist
Canton, MI, US
Website:
gm.com
Employees:
102186
Chris Welsh Work Experience Details
  • General Motors
    Press And Influencer Fleet Specialist
    General Motors
    Canton, Mi, Us
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  • General Motors
    Product Information Specialist
    General Motors Aug 2024 - Present
    Warren, Michigan, United States
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  • Leo Burnett
    Senior Product Information Manager
    Leo Burnett Jun 2022 - Aug 2024
    Detroit, Michigan, United States
    Lead Product Information for Cadillac national brand advertising.Competitive claim development for Cadillac.Review CGI asset development for accuracy.Arrange for vehicles to be at all Cadillac photo and video shoots.Review all creative assets for current and future vehicles for accuracy includingcopy, video, and imagery.Work hand-in-hand with internal and GM Legal for accurate advertising.Determine the need for disclaimers in creative executions and track all disclaimersfor consistency.Communicate with the Cadillac Product Planning team for reviews and to receive themost up-to-date product information, passing this information to the creative teams.Assist the Creative teams with strategy, planning, and expert automotive advice,especially for new vehicle launches including: ESCALADE IQ, LYRIQ, and CT5.Manage CAD Universal Data Models for all of Cadillac, GMC, and Buick.
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  • Latcha+Associates
    Associate Director Of Product Information
    Latcha+Associates Sep 2021 - Jun 2022
    Farmington, Michigan, United States
    Lead all Kia Customer Relations Management Product Information. Train new Product Information Specialists. Competitive claim development for Kia America, Inc. Review every creative asset for accuracy including copy, video, and imagery. Determine the need for disclaimers in Kia CRM creative execution and track all disclaimers for consistency. Communicate with the Kia Product Planning team for reviews and to receive the most up-to-date product information, passing this information down to the Product Specialists. Assist the Creative teams with strategy, planning, and expert automotive advice, especially for new vehicle launches including: Telluride, Seltos, and K5
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  • Latcha+Associates
    Product Information Specialist
    Latcha+Associates Sep 2016 - Sep 2021
    Farmington, Michigan
    Ensuring product correctness of all imagery, copy, and video in Kia America, Inc. emails, direct mail, video development, CG development, brochures, and websites from Latcha+Associates. Responsible for the placement of vehicle and safety disclaimers in all materials. Vehicle acquisition for photo and video shoots. On-set assistance to ensure the vehicles can be set up properly, maintained while in the agency's possession, and all talent knows how to use the features of the vehicle. Lead the development of competitive claims for Kia America, Inc.'s CRM. Assist the Creative teams with strategy, planning, and expert automotive advice, especially for new vehicle launches including: Cadenza, Forte, and Stinger.
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  • Latcha + Associates
    Asset Manager
    Latcha + Associates Oct 2012 - Sep 2016
    Farmington Hills, Mi
    As the Asset Manager I am responsible for all imagery, creative files and final assets that move through Latcha + Associates. My work includes all Latcha Clients - Ford Motor Company, Lincoln Motor Company, Audi USA, Subaru USA, Kia America Inc., Chris-Craft Boats, Bissell, and Vera Bradley.
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  • Team Detroit
    Account Executive
    Team Detroit May 2012 - Oct 2012
    Account Executive for Marketing Integration on Ford Export & Growth. Marketing Integration includes Ford Parts & Service, Motorcraft, Auto Shows, Brochures, Training and Fleet Sales. I also oversee the Asset Coordinator for Ford Export & Growth.
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  • Team Detroit
    Global Asset Manager
    Team Detroit Jan 2011 - May 2012
    Manage all assets (imagery, videos, online advertising, etc.) for Export & Growth/ International/ Global assets for Ford Motor Company inside JWT - Team Detroit.
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  • Team Detroit
    Web Publisher
    Team Detroit Sep 2009 - Jan 2011
    I publish international web sites for Ford Motor Company focusing on Puerto Rico, U.S. Pacific Islands, and Central America in English and Spanish.I also create Flash micro-sites, online advertisements, and assist with other regions including the Middle East Sub-Saharan Africa and Asia Pacific.
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  • Team Detroit
    Web Production Associate
    Team Detroit Jun 2009 - Jun 2010
    Prepare all assets and develop Flash assets for the web for Ford Puerto Rico, Ford Middle East, Ford Central America, Ford Sub-Saharan Africa, and Ford Asia Pacific.
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  • Campbell-Ewald
    Creative Administrator-Chevrolet Regional
    Campbell-Ewald Aug 2008 - Dec 2008
    Evaluated creative projects in order to ensure quality and efficiency. Corresponded creative projects to copywriter and art director resources to assign and communicate the project in a proficient and effective matter.
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  • Know Advertising
    Graphic Design Intern
    Know Advertising May 2008 - Aug 2008
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Chris Welsh Skills

Advertising Online Advertising Adobe Creative Suite Graphic Design Digital Media Integrated Marketing Interactive Advertising Social Media Interactive Marketing Digital Strategy Marketing Creative Direction Asset Managment Digital Marketing Creative Strategy Direct Mail Outdoor Advertising Email Marketing Asset Management Digital Asset Management Digital Assets Relationship Marketing Writing Web Design Corporate Identity Brand Development Copywriting Brochures Marketing Communications Art Direction Indesign Facebook Youtube International Business Creative Development Logo Design Content Management Video Competitive Analysis Metadata Metadata Management Xinet Telescope Media Rights Rights Management Product Information Management Product Planning International Advertising Advertising Campaigns Customer Relationship Management Flash Campaign Development

Chris Welsh Education Details

Frequently Asked Questions about Chris Welsh

What company does Chris Welsh work for?

Chris Welsh works for General Motors

What is Chris Welsh's role at the current company?

Chris Welsh's current role is Press and Influencer Fleet Specialist.

What is Chris Welsh's email address?

Chris Welsh's email address is ch****@****cha.com

What schools did Chris Welsh attend?

Chris Welsh attended Louisiana State University, Michigan State University.

What skills is Chris Welsh known for?

Chris Welsh has skills like Advertising, Online Advertising, Adobe Creative Suite, Graphic Design, Digital Media, Integrated Marketing, Interactive Advertising, Social Media, Interactive Marketing, Digital Strategy, Marketing, Creative Direction.

Who are Chris Welsh's colleagues?

Chris Welsh's colleagues are Bob Smith, Nelson Garrido, Chandan V., Douglas Felicio Amaral, Alexis Stern, Fdp Piro, Kyle Farlin.

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