Chris Welsh Email & Phone Number

Canton, Mi, Us

Warren, Michigan, United States

Detroit, Michigan, United States

Lead Product Information for Cadillac national brand advertising.Competitive claim development for Cadillac.Review CGI asset development for accuracy.Arrange for vehicles to be at all Cadillac photo and video shoots.Review all creative assets for current and future vehicles for accuracy includingcopy, video, and imagery.Work hand-in-hand with internal and GM Legal for accurate advertising.Determine the need for disclaimers in creative executions and track all disclaimersfor consistency.Communicate with the Cadillac Product Planning team for reviews and to receive themost up-to-date product information, passing this information to the creative teams.Assist the Creative teams with strategy, planning, and expert automotive advice,especially for new vehicle launches including: ESCALADE IQ, LYRIQ, and CT5.Manage CAD Universal Data Models for all of Cadillac, GMC, and Buick.

Farmington, Michigan, United States

Lead all Kia Customer Relations Management Product Information. Train new Product Information Specialists. Competitive claim development for Kia America, Inc. Review every creative asset for accuracy including copy, video, and imagery. Determine the need for disclaimers in Kia CRM creative execution and track all disclaimers for consistency. Communicate with the Kia Product Planning team for reviews and to receive the most up-to-date product information, passing this information down to the Product Specialists. Assist the Creative teams with strategy, planning, and expert automotive advice, especially for new vehicle launches including: Telluride, Seltos, and K5

Farmington, Michigan

Ensuring product correctness of all imagery, copy, and video in Kia America, Inc. emails, direct mail, video development, CG development, brochures, and websites from Latcha+Associates. Responsible for the placement of vehicle and safety disclaimers in all materials. Vehicle acquisition for photo and video shoots. On-set assistance to ensure the vehicles can be set up properly, maintained while in the agency's possession, and all talent knows how to use the features of the vehicle. Lead the development of competitive claims for Kia America, Inc.'s CRM. Assist the Creative teams with strategy, planning, and expert automotive advice, especially for new vehicle launches including: Cadenza, Forte, and Stinger.

Farmington Hills, Mi

As the Asset Manager I am responsible for all imagery, creative files and final assets that move through Latcha + Associates. My work includes all Latcha Clients - Ford Motor Company, Lincoln Motor Company, Audi USA, Subaru USA, Kia America Inc., Chris-Craft Boats, Bissell, and Vera Bradley.

Account Executive for Marketing Integration on Ford Export & Growth. Marketing Integration includes Ford Parts & Service, Motorcraft, Auto Shows, Brochures, Training and Fleet Sales. I also oversee the Asset Coordinator for Ford Export & Growth.

Manage all assets (imagery, videos, online advertising, etc.) for Export & Growth/ International/ Global assets for Ford Motor Company inside JWT - Team Detroit.

I publish international web sites for Ford Motor Company focusing on Puerto Rico, U.S. Pacific Islands, and Central America in English and Spanish.I also create Flash micro-sites, online advertisements, and assist with other regions including the Middle East Sub-Saharan Africa and Asia Pacific.

Prepare all assets and develop Flash assets for the web for Ford Puerto Rico, Ford Middle East, Ford Central America, Ford Sub-Saharan Africa, and Ford Asia Pacific.

Evaluated creative projects in order to ensure quality and efficiency. Corresponded creative projects to copywriter and art director resources to assign and communicate the project in a proficient and effective matter.

Master Of Business Administration - Mba, Marketing, 4.0

Activities and Societies: Alpha Alpha Alpha (Tri-Alpha) Honor Society and National Society of Leadership and Success (NSLS) Honor Society

Bachelor’S Degree, Advertising

Activities and Societies: Judo Club, KIN 102A/112A Teaching Assistant, and Night Receptionist SupervisorI completed three tracks.