Christina Wezwick Email & Phone Number

Dallas, TX, US

Dallas-Fort Worth Metroplex

• As Public Relations Director for Region 7 (State of Texas), Christina is focused on state-wide media relationship building and working with each chapter to secure valuable media coverage.
• Analyzes current media landscape for six chapters throughout Texas, identifying areas of potential growth and strategizing to strengthen relationships throughout all markets
• Works with chapter leadership to identify priorities for each chapter and design a media strategy to enhance initiatives in each market
• Grew media impressions by 30% in priority market of Dallas/Fort Worth, and 6% across state
• Creates and manages media planning calendars, including traditional, digital, and social media
• Manages media relationships for region working directly with media to provide access to research and Association experts, resulting in quality media coverage for Association news and activities within the region

Dallas/Fort Worth Area

• Designed, executed and maintained corporate communications plan.
• Managed all internal and external communications including management of email marketing, press releases, blog posts, and more. These include employee communications, messaging from corporate leadership, newsletters.
• Managed national PR activities and press relations, instructs and advises field on local press engagement activities.
• Managed corporate social media pages with a focus on increasing engagement rates, instructs and advises field on local social media pages activities.
• Diversity, Equity & Inclusion Council member, one of 14 of the inaugural team and a contributor with a leadership role.
• Contributed to national marketing team's development and implementation of brand initiatives.

Dallas

• Lead Etsy Dallas team consisting of 50 local artists with membership requiring an e-commerce presence with quality and unique products and branding.
• Planned twice annual local craft show with more than 90 vendors, multiple sponsors, and more than 6,000 attendees yearly.
• Maintained and manages e-marketing initiatives, including designing communications and monitoring performance metrics.
• Managed digital and print advertising strategies.
• Managed PR activities including writing and distributing releases and managing media relations.
• Created and implemented social media campaigns.

• Designed and maintained all property fliers and property database.
• Produced and designed marketing collateral including property books, invitations, informational posters, property e-blasts, etc.
• Assisted marketing team with event planning.
• Created aerials and maps.
• Managed company Facebook page.
• Assisted in trade show planning.

• Created aerials and maps for GIS department.
• Consulted with brokers regarding research and GIS materials and programs.
• Researched demographics, void analysis, drive times, and other relevant research topics.
• Worked diligently to maintain high standards for the UCR research brand and produce the highest quality materials.
• Worked with marketing team to create maps and aerials for marketing materials including property flyers, retail overview books, project books, etc.

• Maintained agency weekly trafficking reports.
• Designed logos and print materials as needed.
• Maintained vendor relations.

Bachelor Of Arts, Journalism - Advertising

Activities and Societies: Alpha Omicron Pi Sorority, Advertising Club

Education record

Activities and Societies: Planoettes Drill Team, Spanish Club, Plano Senior High Orchestra