Collin Wheeler Email & Phone Number

United States

Support modeling approaches and optimizations for creative, segmentation, critical metric optimization, and marketing attribution.

Remote

Works cross-functionally and collaboratively providing media spend and attribution insights into the Chevrolet brand team and enterprise business marketing teams at both the Tier 1 and Tier 2 levels.• Delivery of Media Spend optimizations that exceeded over $10M in actualized revenue and strategy that realloccations that have value over $400M • Provided Media Mix Model (MMM) insights for Chevrolet Marketing & Media stakeholders, helping them tie back media touches to both online and offline conversions• Managed project plans, timelines, ad-hoc requests, and the daily implementation of the MIO program as part of the broader MIO Team• Partnered with agency teams to ensure data quality and accuracy • Daily usage of MIO MMM/MTA unified tool• Translation of MIO findings into stories that make complex deliverables simple to understand and actionable• Campaign measurement plans development to holistically determine success and identify opportunities across brand investment• Presentation in Chevrolet Retail Marketing Meetings, such as Digital Advantage, LMA Digital Dealer Advisory Board, Field Manager Meetings, LMA Leaders processes, and National SeerCo’s• Analyzation of data to provide actionable insight/recommendations to improve overall marketing performance, presenting findings to all levels of leadership

Remote

• Oversaw Tier-2 MMM & MTA Testing roadmap and development for agency team while working with Chevrolet Retail Marketing Team direction• Manage the development of Media Investment deliverables and delivery process (i.e. dashboards, reporting, analysis and recommendations)• Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators (KPIs) and advising on how analytics can assist in directing business decisions• Identify, frame and quantify marketing and advertising opportunities across multiple media channels• Drive continuous improvements and optimization through testing, measurement and analysis• Work with agency teams to develop brand learning agenda to include optimization plan and testing• Managing brand tagging initiatives, implementation, best practices, and trouble-shooting to ensure digital marketing efforts are measured accurately and appropriately• Develop measurement planning for existing and emerging channels (web, social, mobile)

Remote

PMC is a leading provider of quality, engineering, manufacturing, training, operations productivity, metrology, terrestrial scanning, and building information modeling solutions. Our consultants and engineers help customers shorten product life cycles, increase quality and throughput, reduce lead time, and improve their return on capacity and technology investments.• B2B Marketing strategy & campaign development • Wordpress website maintenance • SEO & SEM Analysis • Project management with multiple directors across organization• Campaign design & implementation• Increased 2021 web traffic by 17% over 2020• Increased 2022 web traffic by 19% over 2021 YTD at time of departure• Increased 2021 incoming sales leads by 63% over 2020 and 61% over 2019• Increased 2022 incoming sales leads by 45% over 2021 YTD at time of departure

Angel Fire, Nm

Nestled in the Southern Rocky Mountains, Angel Fire Resort is New Mexico’s only true four season mountain resort. In addition to servicing guests year round, Angel Fire Resort also has a membership base made up of over 3500 home and land owners from across the country. The Marketing department is responsible for promoting not only on-mountain activities but golf, lodging, food & beverage operations, community/membership newsletters, and implementing all resort & community events.• In-house photo, video, & drone content generation• Social Media strategy & execution• Development & execution of campaigns across multimedia platforms for ski area, bike park, lodging, membership, and events• Promotion, Package, and Pass building to drive skier visits and lodging revenue• Collaboration with sponsors, third party events, and vendors• WordPress, Website, & SEO management with ad integration• Implementation of CRM & email marketing strategy via IBM and Inntopia• Development and execution of campaigns across digital & traditional media platforms for ski area, bike park, lodging, membership promotion, events and all other resort activities• Increased 2020 winter 4 pack pass sales by 98% from 2019 • Increased 2020 winter 6 pack pass sales by 61% from 2019• Increased 2019 Bike Park Season Pass Sales 242% over 2018• Increased 2020 Bike Park Season Pass Sales 73% over 2019• 7% Increase in 2020 skier visits over 2019• 10% Increase in AFR Facebook Followers 8/1/19 - 5/27/20

Angel Fire, Nm

• Social Media Management, Strategy, & Content Creation• Wordpress Website Maintenance & Upkeep• Inntopia CRM Email campaigns using IBM platform for both resort members & guests• Engaging Users & Bringing Families Outdoors

Johnson City, Tennessee, United States

Supervising a 3 person marketing team with brands in the high traffic tourism markets of Orlando, FL; Pigeon Forge, TN; Gatlinburg, TN; & Branson, MO. FACE Amusement is our source for family attractions and arcades in the South East. A high-end experience, without the price tag, FACE Amusements creates memories to last a lifetime.• Campaign Design & Implementation, Social Media Strategy & Content, Brand Identity, & Marketing Coordination for both B2B & B2C. Increased social media followers by 300%• Promoted from Marketing Coordinator to Marketing Manager after 8 months.• Spearheaded campaigns for new projects such as Mountain Coasters and immersve attractions.

Johnson City, Tennessee, United States

• SEO, SEM, & Google Adwords• Handle public relations with current & developing projects• Creation, planning, and marketing of branded logo wear & promotional merchandise• CRM Weekly email marketing campaign management with above industry average open and click rates• Account management with third-party national & regional advertisers and publications for digital & print ads and campaigns

Alta, Wyoming

Habitat | High Altitude Provisions is a ski, snowboard, mountain bike, & lifestyle shop founded in 2004. In 2008, Grand Targhee Resort purchased Habitat and currently oversees operations.• Managed and operated summer time on hill demo/rental location located at Grand Targhee Resort• Creation of social media marketing content, online sales, website updating, retail operations, graphic design, and guest experience• Merchandise layout at Driggs and Targhee locations. Planned & displayed product/merchandise at Targhee location relevant to industry trends• Warranty Claims and Special Orders for Habitat Guests• Mountain bike guide at Grand Targhee Resort during summer months• Level 1 Professional Mountain Bike Instructors of America certificate• Specialized snow skills include boot fitting, ski tuning, and repair tech

Marquette, Michigan

• Customer Service, sales, and day-to-day operations• Merchandising, displays, and retail layout planning• Product expert in ski, mountain bike, kayak, stand up paddle, and other Outdoor Recreation equipment• Created and designed logo wear for clothing and accessories as well as launched new marketing campaigns• Followed industry trends to predict future sales & inventory trends and promotions. • Created and implemented social media strategy• Event planning including ski swaps, guest speakers, rail jams, and collaborations with Northern Michigan University• Influenced inventory purchasing for Marquette and Houghton stores

Novi, Michigan

• Ski sales, boot fitting, merchandising, and outerwear sales• Burton Snowboards sales contest winner, K2 Skis and Volkl Skis Contest Winner• Two Employee of the Month nominations• Recipient of over 35 "Customer Appreciation" certificates• Influenced merchandise buying decision regarding park, freeride, & twin tip skis