Collin Wheeler Email & Phone Number

United States

Support modeling approaches and optimizations for creative, segmentation, critical metric optimization, and marketing attribution.

Remote

• Works cross-functionally and collaboratively providing media spend and attribution insights into the Chevrolet brand team and enterprise business marketing teams at both the Tier 1 and Tier 2 levels.
• Delivery of Media Spend optimizations that exceeded over $10M in actualized revenue and strategy that realloccations that have value over $400M
• Provided Media Mix Model (MMM) insights for Chevrolet Marketing & Media stakeholders, helping them tie back media touches to both online and offline conversions
• Managed project plans, timelines, ad-hoc requests, and the daily implementation of the MIO program as part of the broader MIO Team
• Partnered with agency teams to ensure data quality and accuracy
• Daily usage of MIO MMM/MTA unified tool

Remote

• Oversaw Tier-2 MMM & MTA Testing roadmap and development for agency team while working with Chevrolet Retail Marketing Team direction
• Manage the development of Media Investment deliverables and delivery process (i.e. dashboards, reporting, analysis and recommendations)
• Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators (KPIs) and advising on how analytics can assist in directing business decisions
• Identify, frame and quantify marketing and advertising opportunities across multiple media channels
• Drive continuous improvements and optimization through testing, measurement and analysis
• Work with agency teams to develop brand learning agenda to include optimization plan and testing

Remote

• PMC is a leading provider of quality, engineering, manufacturing, training, operations productivity, metrology, terrestrial scanning, and building information modeling solutions. Our consultants and engineers help.
• B2B Marketing strategy & campaign development
• Wordpress website maintenance
• SEO & SEM Analysis
• Project management with multiple directors across organization
• Campaign design & implementation

Angel Fire, NM

• Nestled in the Southern Rocky Mountains, Angel Fire Resort is New Mexico’s only true four season mountain resort. In addition to servicing guests year round, Angel Fire Resort also has a membership base made up of over.
• In-house photo, video, & drone content generation
• Social Media strategy & execution
• Development & execution of campaigns across multimedia platforms for ski area, bike park, lodging, membership, and events
• Promotion, Package, and Pass building to drive skier visits and lodging revenue
• Collaboration with sponsors, third party events, and vendors

Angel Fire, NM

• Social Media Management, Strategy, & Content Creation
• Wordpress Website Maintenance & Upkeep
• Inntopia CRM Email campaigns using IBM platform for both resort members & guests
• Engaging Users & Bringing Families Outdoors

Johnson City, Tennessee, United States

• Supervising a 3 person marketing team with brands in the high traffic tourism markets of Orlando, FL; Pigeon Forge, TN; Gatlinburg, TN; & Branson, MO. FACE Amusement is our source for family attractions and arcades in.
• Campaign Design & Implementation, Social Media Strategy & Content, Brand Identity, & Marketing Coordination for both B2B & B2C. Increased social media followers by 300%
• Promoted from Marketing Coordinator to Marketing Manager after 8 months.
• Spearheaded campaigns for new projects such as Mountain Coasters and immersve attractions.

Johnson City, Tennessee, United States

• SEO, SEM, & Google Adwords
• Handle public relations with current & developing projects
• Creation, planning, and marketing of branded logo wear & promotional merchandise
• CRM Weekly email marketing campaign management with above industry average open and click rates
• Account management with third-party national & regional advertisers and publications for digital & print ads and campaigns

Alta, Wyoming

• Habitat | High Altitude Provisions is a ski, snowboard, mountain bike, & lifestyle shop founded in 2004. In 2008, Grand Targhee Resort purchased Habitat and currently oversees operations.
• Managed and operated summer time on hill demo/rental location located at Grand Targhee Resort
• Creation of social media marketing content, online sales, website updating, retail operations, graphic design, and guest experience
• Merchandise layout at Driggs and Targhee locations. Planned & displayed product/merchandise at Targhee location relevant to industry trends
• Warranty Claims and Special Orders for Habitat Guests
• Mountain bike guide at Grand Targhee Resort during summer months

Marquette, Michigan

• Customer Service, sales, and day-to-day operations
• Merchandising, displays, and retail layout planning
• Product expert in ski, mountain bike, kayak, stand up paddle, and other Outdoor Recreation equipment
• Created and designed logo wear for clothing and accessories as well as launched new marketing campaigns
• Followed industry trends to predict future sales & inventory trends and promotions.
• Created and implemented social media strategy

Novi, Michigan

• Ski sales, boot fitting, merchandising, and outerwear sales
• Burton Snowboards sales contest winner, K2 Skis and Volkl Skis Contest Winner
• Two Employee of the Month nominations
• Recipient of over 35 "Customer Appreciation" certificates
• Influenced merchandise buying decision regarding park, freeride, & twin tip skis