Chris Wilhite Email and Phone Number

Part of newly formed cluster marketing leadership team supporting 5 business units and executing across 17 markets.• Hired and established new team of 6 marketing communications managers with responsibility for external communications and asset creation • Oversaw development, creation and delivery of 14 integrated campaigns and 20+ new product launches • Lead Marketing Transformation, new ways of working, implementation across 300+ marketing employees

Lead positioning and activations for establishing Philips efforts in D2C sleep • Lead consumer marketing for global launch of Philips SmartSleep; a suite of OTC sleep solutions including new-to-world technology and a first-to-market “Analyzer” identification support tool• Drove global marketing integration with focus on NA, EU and APAC• Developed and executed fully integrated, multi-touchpoint campaigns based in market understanding, driven by audience insights and localized by market• Received 2018 Philips Behaviors recognition from Sleep and Respiratory Care leadership team for consistently demonstrating corporate behaviors and leading by example • Received 2017 Innovation Award for advocacy-based product launch of SmartSleep Deep Sleep Headband• Received 2016 Game Changer award for leadership of Dream Family product launch

Provider of marketing expertise, strategy insight and business recommendations for Pittsburgh based businesses.• Generating overall business plan and marketing strategy for technology start-up; eXtreme Computer Vision • Created multi-phase business plan for international trade association. • Recommended and guided automotive service technology start-up in re-positioning of company and re-branding of primary product offering

Full-service marketing communications agency with 150+ employees based in Pittsburgh.Business director and lead client manager of the Cooper Tire and Capital BlueCross accounts. • Exceeded 2013 agency revenue plan by 10% • Spearheaded five-year marketing vision for $13+MM Cooper Tire account• Directed creation, execution and ongoing analysis of Cooper Tire’s 2014 consumer and trade marketing plans including three promotional periods, enhanced digital and social media engagement and launch of CS5 product

Manufacturer of industry leading erosion control products applied on major construction sites and soil amendments used in sports fields and golf courses. 200+ employees, headquartered in Chicago with international presence.Senior business director accountable for strategic planning, oversight of tactical execution, market expansion, new product development and launch, competitive analysis, budget management and sales force activation. • Increased profitability by driving sales while reducing marketing budget spend by 40% • Led corporate brand repositioning and oversaw implementation across all customer interfaces and product lines• Significantly advanced marketing impact and increased customer focus via overhauling the website, initiating social media efforts and integrating communication across digital, email, print advertising and sales materials• Developed and launched 9 new products in 3 years

Manufacturer and marketer of industry leading energy drink with global sales and marketing presence.Market director localizing national marketing plans by creating market specific activations for Illinois including; events, media activation, in-account promotions, POS, collegiate activities, key influencer relationship and sampling• 533% increase in sales in Chicago over 4 years ($8.4MM to $53.2MM) and increased unaided awareness 8 points • Established Illinois Downstate market and grew sales 148% ($3.3MM to $8.2MM) in 1.5 years• Director of local marketing team of 30+

Full service marketing communications agency based in Chicago with 150+ employees at time of employment. Merged with FCB in 2006 and is now FCB Global.• Supervised 3 direct reports and cross-functional agency team on all Seasonal Candy promotional activity; conducted business analysis, led strategic development and oversaw tactical execution• Produced 1st of its kind in-pack instant win game