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Colleen Williams is a Associate Director at Starcom at Starcom. She possess expertise in html and css, facebook, photoshop, powerpoint, social networking and 18 more skills.
Starcom
View- Website:
- starcomww.com
- Company phone:
- 212-468-3789
- Company email:
- smgcareers@smvgroup.com
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Associate DirectorStarcom Oct 2021 - PresentChicago, Il, UsClient: Best Buy- Amplified Best Buy's retail company's ecommerce social media presence, achieving a 66% YoY growth in shoppable units by crafting and executing innovative digital marketing strategies, managing an annual media budget exceeding $40MM.- Pioneered the development of a self-managed API connection across multiple social platforms, significantly enhancing data analytics capabilities and bolstering the execution of comprehensive media strategies for key brand initiatives.- Spearheaded strategic planning initiatives in social innovation, E-commerce, and audience development, collaborating with creative, strategy, and brand teams to ensure premier media buying, resulting in marked improvements based on ROI and Nielsen/IRI data.
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Paid Media ManagerStarcom Jul 2019 - Oct 2021Chicago, Il, UsClient: Grupo Bimbo- Direct and manage the daily workflow of paid social campaigns, including strategic direction, campaign activation & maintenance, and post-buy recaps for 30+ CPG brands such as Entenmann's, Thomas' and Takis- Train and mentor analysts, associates and senior associates within the field of paid media with an emphasis on paid social media- Collaborate with Investment, Strategy, and Activation media teams to respond to client briefs, communicate service offerings, ensure accurate billing and to identify and deliver new solutions
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Assistant Manager, Paid Social MediaHzdg Feb 2018 - Jun 2019Rockville, Md, Us -
Paid Social CoordinatorHzdg Feb 2017 - 2018Rockville, Md, Us- Manage social media advertising campaigns for multiple clients including Rockefeller Center, NVR Inc. and Penn State Athletics- Formulate strategies and recommendations based on client needs and industry best practices- Present new concepts and account updates to clients on a regular basis - Manage over 400+ ads and delegate tasks to team members - Compile reports and perform analysis of results based on data within the social media platforms and Google Analytics- Collaborate with design teams to plan and develop creative assets
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Social Media MonitorFp1 Strategies, Llc Aug 2016 - Feb 2017Arlington, Virginia, Us-Identified, measured and summarized key social media trends in daily reports-Compiled social media statistics through Buzzsumo, SocialBearing and Sprout Social-Edited website designs and posted articles that reflected changes in messaging strategy to client websites using WordPress -Used Google Analytics and Facebook Ads Manager to update and track advertisements-Drafted copy for client's social media channels -
Pr InternBolt Public Relations Feb 2016 - May 2016Dallas, Texas, Us-Created and expanded media lists in Cision and Excel for clients in the automobile, fitness and food industries-Wrote news releases, editorial content and updated community calendars for client events-Pitched various clients to national and local media outlets, earning editorial coverage-Tracked impressions for media placements and clipped placements for client -
Pr And Marketing InternAutism Society Of Southeastern Wisconsin Jun 2015 - Aug 2015-Complied internal media lists using Excel-Reached out to local news stations and magazines for coverage of events-Ran a week-long bike camp for over 30 children with special needs-Coordinated over 50 volunteers during a week-long event-Designed and executed a mailing that was sent to over 100 people-Posted event information on social media sites and community calendars
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Communications InternThe Eve Appeal Oct 2014 - Dec 2014Gb-Updated and organized 100+ case studies within Raisers Edge database-Created sponsorship and media lists-Tagged media references on Cision-Conducted research on Twitter for advertising and marketing purposes-Analyzed performance of donor solitization and appeals-Performed other projects and activities as assigned
Colleen Williams Skills
Colleen Williams Education Details
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Elon UniversityMinors: Psychology And Business Administration -
Fie: Foundation For International EducationCommunication And Media Studies
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University School Of Milwaukee
Frequently Asked Questions about Colleen Williams
What company does Colleen Williams work for?
Colleen Williams works for Starcom
What is Colleen Williams's role at the current company?
Colleen Williams's current role is Associate Director at Starcom.
What is Colleen Williams's email address?
Colleen Williams's email address is co****@****mww.com
What is Colleen Williams's direct phone number?
Colleen Williams's direct phone number is +141471*****
What schools did Colleen Williams attend?
Colleen Williams attended Elon University, Fie: Foundation For International Education, University School Of Milwaukee.
What skills is Colleen Williams known for?
Colleen Williams has skills like Html And Css, Facebook, Photoshop, Powerpoint, Social Networking, Microsoft Office, Social Media, Editing, Wordpress, Blogging, Avid Media Composer, Microsoft Word.
Who are Colleen Williams's colleagues?
Colleen Williams's colleagues are Chiara Spera, Vesna Gasic, Katie Capp, Grace Peguese, Marcelo Adrian Endemini, Paul Charpentier, Antonio Garofalo.
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