Software Engineer
CurrentThe Trade Desk provides services to top advertising agencies allowing them to purchase digital advertising in real time with the highest return on investment. Hundreds of IIS/ASP.NET cloud-based servers process and respond to millions of requests per second. My responsibilities include maintaining these system and adding new features that allow even more effective ROI for our customers. Big data processing using cloud services keep track of millions of bits of data used through the system to inform ad purchace desisioning and provide near real-time feedback to the customers through our web portal. I also helped maintain and improve this customer facing web portal using ASP.NET, Razor, MVC, Entity Framework, and SQL. I also wrote Flash ActionScript code to monitor video ads and return information about their effectiveness.