Chris Winters Email and Phone Number
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I have found my people, my cause and my mission at Armed Forces Insurance. I’m working with an extraordinary group of people to build a marketing machine that will change the landscape in our market space. Believe it.For five years before AFI, I brought my 20 years of experience producing compelling, effective content to bear on Unum's marketing program, managing more than 600 marketing production projects including a large portion of the performance marketing content the company placed in the digital market space in 2021. Virtually every new webpage, every webinar, every podcast, every video, every email campaign, every ebook, every paid search ad, every social post. Everything.Prior to my work in Unum's performance marketing program, I developed content marketing strategies in an agency environment that remain at the forefront of digital marketing. In particular, my techniques have achieved a proven track record of success in the insurance, disaster restoration, environmental testing and remediation, web design and social media marketing sectors. Here are a few additional highlights of my credentials:- Skillful and experienced in the full spectrum of marketing planning, execution and management; conversant with emerging digital performance marketing trends, strategies and tools, including outbound email marketing (and automation), agile marketing methods, Google Ads and Analytics, SEO/SEM, social media and content marketing.- Seasoned writer and editor (journalism, white papers, ad copy, content marketing, grant writing, etc.)- Previously a key member of Fortune 300 utility crisis communications team and public information officer for a nuclear power generation facility.- Well-versed in Web and publication design and production with a UX and UA focus.- Skillful photographer.- Slow speaker of German, beginner in French.
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Avp Marketing And Digital Experience At Armed Forces InsuranceArmed Forces Insurance Nov 2022 - PresentLeavenworth, Kansas, UsDesign, build and manage integrated marketing program to drive growth and profitability. -
Marketing Manager/Digital SpecialistArmed Forces Insurance Mar 2022 - Nov 2022Leavenworth, Kansas, UsWe're building a marketing machine that will shake the marketplace. Watch. -
Performance Marketing Project Manager IiiUnum Jan 2020 - Mar 2022Chattanooga, Tn, UsI managed more than 600 projects for Unum's marketing program in just over a year, virtually everything the company placed in the digital market space, including webinars, videos, podcasts, webpages, email campaigns, paid search ads, ebooks, social posts and all supporting collateral materials. I was involved in the planning, execution, measurement, analysis and steering for the company's digital content marketing strategy, with laser focus on supporting business goals. -
Digital Content StrategistUnum Mar 2019 - Oct 2020Chattanooga, Tn, UsI conceived, planned and executed digital content strategies that helped my company achieve its goals. I further assisted cross-functional teams with process improvements and program planning for Unum's digital marketing programs. -
Senior Digital Marketing Specialist (Starmount Division)Unum Aug 2017 - Mar 2019Chattanooga, Tn, Us- My work in designing and executing Starmount's integrated digital marketing plan for the 2017 open enrollment season was instrumental in increasing individual dental and vision sales by more than 70 percent over the same period in 2016.- In 2018, I spearheaded my team's research and planning to pivot from individual dental and vision insurance marketing to marketing in support of provider engagement and recruitment. I designed the global digital marketing program to align with enterprise near- and long-term objectives and launched integrated paid and content campaigns in 4Q18, charting new industry territory in the application of advanced digital marketing strategies to drive provider engagement and recruitment. -
Director Of OperationsCitadel Digital Agency Feb 2014 - Jan 2019Denver, UsConsultation, analysis and management of a broad spectrum of company operations and interests. -
Revenue Growth Director, OwnerDigital Revenue Inc Jul 2015 - Aug 2017DigRev is about one thing ...We’re not about clicks or impressions or some vague promise of growth. We’re about revenue. Getting you paid. That’s it.Clicks, impressions, media share, SEO … we understand these indicators in the same way that a hunter understands the trail or a scientist understands the results of careful research. But we hunt your perfect customer. We research revenue. Then we deliver.Here’s the Truth …In 2016, more than 70 percent of all goods and services in the developed world were sought, located and often purchased on the World Wide Web. This trend continues to track steadily upward.The truth is that your customers will increasingly seek you on the most powerful revenue growth driver the world has ever known: the Internet.More TruthEight of every ten Internet searches by all of humanity occur in Google. Worldwide. Why? Because Google delivers value. Value in relevant search results that help users (customers) navigate a vast sea of options to land (mostly) safely on solid ground, where they find what they need offered by honest, reliable business owners … like you.This Is Good News!Here’s good news for your business: Most or all of your competitors’ revenue growth efforts are fractured and inconsistent. One company wants to design websites, while another pitches SEO. Still another wants to handle social media marketing, while yet another touts pay-per-click.Guess what? These are all parts of a whole. When they are disconnected, they can be costly while delivering negligible or even negative results. But when they work in harmony, these elements form a powerful digital revenue growth campaign that will help people find your business and become loyal customers. Stunning Web design. Sharp SEO. Compelling content marketing. Certified Google Partner pay-per-click management. Powerful social media engagement. Effective email marketing. DigRev wields these tools with laser focus on increasing your revenue. Getting you paid.
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PresidentWinterswill Ltd. Jan 2014 - Apr 2017Your business matters. Tell people why.You already know what you do for the world and how your business is good for your customers and community. You already know how you want to change the world, what you want to accomplish. I simply help you define and clarify your purpose and aspirations, then express them so your customers and community can understand why doing business with you is good for everyone. Then I help you tell your story in ways and across the right channels to reach people and connect with them.Community, meet You. You, meet Community.
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Nuclear Public Information OfficerEntergy Feb 2013 - Dec 2013New Orleans, La, Us- Provided communications guidance to senior site leadership.- Represented the site to external stakeholders, including community leaders and media outlets.- Managed employee communications message development and distribution.- Managed site SharePoint content. -
Communications Specialist And Myentergy (Sharepoint) Content ManagerEntergy Oct 2005 - Feb 2013New Orleans, La, Us- Delivered key support in design and implementation of SharePoint intranet and content management platform, myEntergy. Managed SharePoint content daily.- Provided editorial oversight and coaching to communicators in eight states.- Managed communications on numerous large-scope projects, including Entergy’s leave process redesign project and pension vendor change. Supported marketing initiatives.- Participated in planning and execution of Entergy crisis and storm communications.- Supported internal and external communications needs such as strategic planning, press release development and internal promotional communications for corporate clients including Corporate Compliance, Investor Relations, Marketing, Corporate Social Responsibility (LIHEAP, United Way, Community Connectors, etc.), Finance Operations, Employee Development, Supply Chain and Safety & Environmental.- Worked with team to identify, craft and promote clear, resonant key messages to strengthen employee understanding of Entergy’s role in the utility industry and its commitment to excellence (EntergyFACTS on www.entergy.com).- Conducted new employee training classes on Entergy’s values and communications vehicles. Taught new supervisor classes focusing on their roles and responsibilities as communicators. -
Customer Service RepresentativeEntergy Louisiana, Llc Feb 2003 - Oct 2005- Advanced from contract employee to full-time Entergy employee, floor supervisor (lead agent) and technical agent. Spoke with literally thousands of customers throughout Entergy’s service area.- Initiated, maintained and terminated electric and gas utility accounts.- Assisted in new agent training.
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Contributing WriterNorthwest Florida Daily News Jun 2002 - Jan 2003- Covered and reported military activities and operations at Eglin Air Force Base, Duke and Hurlburt Fields.
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Staff WriterThe Bay Beacon Dec 2001 - May 2002- Covered and reported military activities and operations at Eglin Air Force Base, Duke and Hurlburt Fields, as well as government, business and general assignments.
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Staff ReporterThe Real Paper Jan 2001 - Nov 2001- Assisted in design and launch of the Real Paper (employee-owned).- Photography.- Covered and reported government, business and general assignments.
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Staff ReporterPensacola’S Independent News Weekly Oct 2000 - Jan 2001- Covered and reported government and social services.- Photographed story subjects and provided other graphic art.- Conceived, reported, photographed, assisted production of in-depth homeless veterans report, “17,000 Florida Veterans Not Home Yet” (2001 Pulitzer submission).
Chris Winters Skills
Chris Winters Education Details
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University Of West FloridaCommunications With Emphasis In Journalism -
Pensacola State CollegeCommunications
Frequently Asked Questions about Chris Winters
What company does Chris Winters work for?
Chris Winters works for Armed Forces Insurance
What is Chris Winters's role at the current company?
Chris Winters's current role is AVP Marketing and Digital Experience at Armed Forces Insurance.
What is Chris Winters's email address?
Chris Winters's email address is cw****@****num.com
What is Chris Winters's direct phone number?
Chris Winters's direct phone number is +122540*****
What schools did Chris Winters attend?
Chris Winters attended University Of West Florida, Pensacola State College.
What are some of Chris Winters's interests?
Chris Winters has interest in Children, Economic Empowerment, Education, Environment, Poverty Alleviation, Science And Technology, Arts And Culture, Health.
What skills is Chris Winters known for?
Chris Winters has skills like Strategic Communications, Public Relations, Crisis Communications, Corporate Communications, Marketing, Media Relations, Leadership, Speech Writing, Message Development, Press Releases, Public Speaking, Management.
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