Chris Wirthwein Email & Phone Number

Indianapolis, In, Us

Founded in 1977, 5MetaCom is a highly specialized marketing services firm devoted exclusively to technical and scientific products and brands. Companies requiring a high degree of creativity and strategic precision in B2B marketing turn to 5MetaCom for help with business strategy, brand strategy and brand communication, mobilization and execution -- internally and externally -- for domestic and international markets. People bring 5MetaCom in...► To make their B2B considered purchase products and brands easier to buy and easier to sell► When they need a specialist with 40+ years of experience marketing technical and scientific products to sophisticated domestic and global audiences► To gain a fresh perspective on how to best answer the "4Qs" (questions) of marketing: ● What to do? (Strategy) ● What to say? (Message) ● How to say it? (Creative/Big Ideas) ● How to get it heard? (Execution and internal enrollment)► To engage internal and external audiences -- the key to "people-powering" brands in the B2B considered purchase marketplaceIn summary: the purpose of marketing is to get and keep customers. 5MetaCom helps marketers working in complex technical and scientific markets do this by making their products easier to buy and easier to sell.

► Ready to differentiate your B2B product or service? 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧 𝗥𝗨𝗟𝗘𝗦 - shows you how...Most marketing advice today covers familiar concepts – SEO, PPC, lead generation, digital and content marketing. Yet, success depends on enhancing these with unique, differentiating ideas. So the question becomes: where can B2B marketers learn how to do this? The answer: 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧 𝗥𝗨𝗟𝗘𝗦.Filled with ready-to-apply lessons, 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧 𝗥𝗨𝗟𝗘𝗦 covers tested concepts, real-world examples and all-new ways to differentiate any B2B product in any B2B market. Different Rules delivers practical ideas and creative inspiration. Step-by-step, it teaches simple, potent methods to build markets, transform industries and power personal success.► 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧 𝗥𝗨𝗟𝗘𝗦. Because in B2B marketing, differentiation rules.Order your copy at: https://www.amazon.com/Different-Rules-Marketers-Guidebook-Differentiation/dp/1941688764About the AuthorDifferent Rules is the 3rd book on B2B brands, marketing strategy and creativity from award-winning author Chris Wirthwein. His other popular titles - Brand Busters and The People, can be found in university classrooms and libraries around the world. Chris has offered marketing insights at universities and industry conferences, on public and on commercial television, radio and podcasts. His writings have appeared in: Marketing Management, Business Marketing, CMO.com, AdAge, Adweek, Entrepreneur.com and Sales & Marketing Management.Chris and his 5MetaCom colleagues have developed strategies and campaigns for world-leading B2B brands in medical devices, building products, agriculture, agtech, pharmaceuticals, additive manufacturing, industrial abrasives, aerospace, oil and gas and many other industries. His experience includes a host of well know domestic and global B2B brands, including Owens Corning, Firestone, Honeywell, Roche Diagnostics, Elanco Animal Health, Corteva Agriscience and many others.

THE PEOPLE POWERED BRAND™ is both a book and a method, developed specifically for senior leaders in business-to-business (B2B) markets who are looking to take their business to the next level through real, lasting and positive transformation of their brand and corporate culture.The People Powered Brand recognizes —at last— that B2B brands are different because they are driven by people. The People Powered Brand taps into this often underutilized resource.Learn the key principles of a People Powered Brand. Go to...►BOOK WEBSITE (with 10 instant-download Free Reports): www.peoplepoweredbrand.com/about-the-book/, or...►VIDEO LIBRARY on Vimeo (13-part series): http://vimeo.com/5metacom►AMAZON.COM to order a copy of The People Powered Brand: http://www.amazon.com/The-People-Powered-Brand-Transformation/dp/0985179554

Irvine, Ca, Us

Chris writes about the impact of brands on enterprise success and offers advice on how managers can harness the power of their employees and customers to improve business results. Check out the latest Entrepreneur articles by Chris Wirthwein at: http://www.entrepreneur.com/author/chris-wirthweinWith 9 million unique visitors and 93 million monthly page views, Entrepreneur online is the website most widely used by entrepreneurs.