Carolyn Wixson Mcbride

Carolyn Wixson Mcbride Email and Phone Number

Author and Publisher @ Make Waves Press
Woodbridge, VA, US
Carolyn Wixson Mcbride's Location
Woodbridge, Virginia, United States, United States
Carolyn Wixson Mcbride's Contact Details

Carolyn Wixson Mcbride personal email

Carolyn Wixson Mcbride phone numbers

About Carolyn Wixson Mcbride

My debut novel in women's fiction, "The Cicada Spring," and the sequel, "Santa Overboard," are on sale everywhere books are sold online. They introduce The Potomac Shores Series, which explores the complexities of midlife for an empty nester and her friends as they navigate challenges and celebrate life's precious moments with humor and resilience, all against the inviting backdrop of the Potomac River and the small town of Occoquan. As founder of Make Waves Press and vice president of the Northern Virginia Writers Club, I support creators and the creative journey from story development to publication and beyond.My experience as a writer and storyteller includes ghostwriting, blogging, and content development about technology, travel, and education for major brands, including more than a decade at the National Geographic Society. I am well versed at transforming complex technical topics into compelling content to foster client engagement, end user adoption, and search engine optimization. My diverse background includes roles as a writer and editor for leading magazines at National Geographic to communications and marketing for government contracting, and digital workplace and collaboration leadership in manufacturing and biotech.

Carolyn Wixson Mcbride's Current Company Details
Make Waves Press

Make Waves Press

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Author and Publisher
Woodbridge, VA, US
Employees:
1
Carolyn Wixson Mcbride Work Experience Details
  • Make Waves Press
    Author And Publisher
    Make Waves Press
    Woodbridge, Va, Us
  • Make Waves Press
    Author & Publisher
    Make Waves Press Apr 2024 - Present
    Make Waves Press empowers later-in-life authors to champion their unique perspectives and navigate the publishing journey together while aspiring to the highest standards of independent publishing. We are a small imprint changing the tide of the publishing industry and Anchored in Strong Stories. Please support your independent bookstores and independent authors.
  • Institute For Regulatory Science
    Chief Operating Officer
    Institute For Regulatory Science Sep 2021 - Present
    RSI was established to ensure that the societal decisions are based on Best Available Regulatory Science (BARS) and Metrics for Evaluation of Regulatory Science Claims (BARS/MERSC). RSI covers physical, chemical, biological, health, and environmental sciences, as well as engineering. Learn more at http://www.nars.org.
  • Piper Strategies
    Copywriter & Storyteller
    Piper Strategies May 2021 - Present
    Fairfax, Virginia , Us
    Technology writer for Piper Strategies, a full-service, integrated marketing consulting firm focused on providing content-driven solutions across multiple platforms. Help companies tell their stories through ghostwriting, blogging, and content development, transforming complex technical topics into compelling content to foster client engagement, end user adoption, and search engine optimization.
  • Amgen
    Senior Manager, Digital Workplace Experience, & Women In Is Enrichment Co-Lead
    Amgen Jan 2019 - Apr 2021
    Thousand Oaks, Ca, Us
    Led enterprise Collaboration and Messaging teams for Amgen Information Systems and delivered end-to-end services for more than 35K users in nearly 100 offices worldwide. Scope included Messaging (Exchange, Microsoft Advanced Threat Protection (ATP), eFax, RightFax); Social Business and Analytics (Yammer, Workplace Analytics, MyAnalytics); and Collaboration (Office 365 - Microsoft Teams, SharePoint Online, OneDrive, PowerAutomate, Nintex; Box). Managed team of Architects, Engineers, and Business Analysts, along with Managed Service Provider for support, build, and automation services. Executed enterprise strategy, roadmap development, systems life cycle upgrades, systems operations support, end user engagement, and vendor relationship management. Partnered with functional business units on content and records management and to develop scalable productivity solutions to transform organizational processes and operations and increase adoption. Worked closely with Records and Information Management and Information Security to ensure compliance healthcare and privacy regulations. Also Site Co-lead/Co-founder of WISE - Women in Information Systems Enrichment - an employee resource group dedicated to cultivating female leaders in IS through professional development and by fostering a sense of community and belonging. Through peer support, personal branding and career development workshops, external partnerships with organizations such as Women in Technology International (WITI), a speaker series, and book club, we created a space where women in technology feel supported and where the unique challenges of female technologists are heard and addressed.Amgen is a $23.4B, global biotechnology pioneer. Headquartered in Thousand Oaks, California, Amgen develops innovative medicines that improve patients' health outcomes and quality of life. Amgen Information Systems is located in the Amgen Capability Center in Tampa, a next-gen workspace.
  • Amgen
    Collaboration Strategist, Digital Workplace Services
    Amgen Oct 2017 - Dec 2018
    Thousand Oaks, Ca, Us
    Responsible for collaboration services for Amgen's Office 365 platform and Box, including development of enterprise strategy, roadmap, implementation plans, communications and end user engagement campaigns.
  • Jabil
    It Director, Digital Workplace & Engagement
    Jabil May 2017 - Oct 2017
    St Petersburg, Florida, Us
    Led collaboration, communications, and program management for Jabil IT’s Digital technology solutions group. Streamlined and strengthened interaction between employees and with customers through effective use of collaboration and engagement platforms for productivity, knowledge management, and adoption. Managed Jabil’s enterprise-wide collaboration portals using Office 365, SharePoint Online, and Alfresco.Jabil is a $18.7B, 170K-employee global manufacturing company on the Fortune 200 that helps companies design, build, and take their products to market quickly, affordably, and efficiently. As the world's 3rd largest electronics manufacturing services provider, with 108 locations in 28 countries, and the 2nd largest public company headquartered in the Tampa area, Jabil serves numerous industries, including healthcare, aerospace, and clean technology, providing diversified manufacturing, enterprise, and infrastructure solutions.
  • Jabil
    It Director, Portals & Collaboration
    Jabil Jul 2014 - Apr 2017
    St Petersburg, Florida, Us
    Led redesign and upgrade of global portal serving 50K+ employees to Office 365, with collaboration in SharePoint Online and Yammer, including migration of 4K sites from SharePoint MOSS to SharePoint Online. Responsible for driving processes and solutions to support knowledge management and content distribution within Strategic Technology Solutions'​ Center of Excellence for Portals & Collaboration. Worked with cross-functional teams to provide strategic direction for Jabil’s intranet and information platforms, implement company-wide CMS tool, define the digital asset management system, strengthen knowledge sharing, and build a collaborative social network across the enterprise. New portal received internal Jabil award as Beyond the Factory Plant Competition Finalist for best practices. Also launched company’s first corporate mobile app for Apple and Android devices: Jabil Connect.
  • Icf International
    Intranet Director, Corporate Communications
    Icf International May 2013 - Jul 2014
    Reston, Virginia, Us
    Managed overall content and functionality of corporate intranet and social collaboration platform for global consulting firm with 4,500+ employees in more than 70 offices in 15 countries. Intranet is featured in 2014 Nielsen Norman Group’s best practices report: Intranet IA Design Methods and Case Studies. http://www.nngroup.com/articles/intranet-information-architecture-ia/. Worked closely with leadership and business stakeholders to help streamline information dissemination, improve internal collaboration and employee engagement, and maximize digital communications while meeting international data privacy regulations.Led strategy and execution of information architecture, user experience, systems integration, governance, workflow and quality control processes, global distributed content management, and content lead training. Developed taxonomy and content guidelines for knowledge management and flow of information between internal groups for intranet distribution. Employee engagement champion involved in communications and change management to encourage adoption and integrity of content. Authored internal blog about intranet best practices and internal social networking. Project manager for intranet redesign and development from Lotus Domino and SharePoint 2007 to SharePoint 2013, including development of term store taxonomy, content types, web parts and web services, and user permissions. Liaison with corporate IT and the SharePoint administrator and developer to ensure a consistent, stable environment for both content leads and employee users.
  • Icf International
    Director, Corporate Web Marketing
    Icf International Jan 2002 - Apr 2013
    Reston, Virginia, Us
    Managed mid-size dynamic (.NET) corporate website for global consulting firm (formerly ICF Consulting). Responsible for implementing Sitecore CMS and employing wide range of online marketing techniques to maximize ICF’s web presence, including organic and paid SEO, white paper and product campaigns, and RSS feeds. Also integrated website with Salesforce for lead capture. Provided creative direction, development, implementation, and maintenance for all online components, including landing pages, foreign language sites, email marketing, paid registration, blogs, and more. Managed or coordinated with vendors for investor relations and jobs sites. Managed team of web content managers who write, edit, and format website content for grammar, branding, accuracy, relevance, SEO, and usability. Liaison with Corporate IT to assess and correct technical challenges, and determined systems needs and solutions. Instrumental in Safe Harbor certification and compliance with international data privacy regulations. Also responsible for oversight of employee intranet.
  • Mindsurf Networks/Hifusion
    Editorial Director (Marketing)/Executive Producer (User Experience)
    Mindsurf Networks/Hifusion Jun 2000 - Dec 2001
    During the “dotcom” boom in the Washington area, I worked for two startups. HiFusion, a K-12 educational portal and free ISP, connected schools and homes with bilingual student, parent, and teacher portals. HiFusion was acquired by Mindsurf Networks, a Sylvan Learning Systems venture company with the goal of putting a handheld wireless computer in the hands of every student in the country.Editorial Director (Marketing), Mindsurf Networks - February-December 2001Provided marketing and creative direction for the 300-screen corporate website and other interactive and print materials. Worked with Business Development to integrate partnerships and collaborate with media and PR agency. Established and directed corporate and customer voices and journalistic style. Produced content for online and print dissemination, including teacher training materials and user guides. Supervised work of in-house and freelance writers and designers.Initial role as Experience Designer in Product Design & Experience. Co-managed staff of 5 designers and project managers in development of desktop and mobile websites. Produced Web and handheld user experiences for registered teachers and students, including teacher toolkits. Integrated third-party partnerships. Prepared requirements, site maps, flow charts, and other documentation, including knowledge base.Executive Producer (User Experience), HiFusion - June 2000 to January 2001Spearheaded relaunch of 630-screen, bilingual adult portal for parents, teachers, and school leaders that received 2001 Curriculum Administrator Silver Web Site Award for “an exceptionally creative online service.” Helped lead rapid growth from membership base of 3,500 to nearly 50,000 registered users in 6 months. Directed design, development, and QA for portal, including user interface for communication, calendar, school messaging system, and ISP and member registration. Coordinated content development and incentive programs and integrated partnerships.
  • National Geographic
    Senior Editor
    National Geographic Jun 1999 - May 2000
    Washington, Dc, Us
    World (now National Geographic for Kids) is the leading general-interest monthly magazine for children ages 8-14 with 760,000 subscribers. Responsible for departments, roughly one third of the magazine's content. Conceived and planned stories, contracted with freelance writers, and edited copy through all stages of production. Supervised research and design team assigned to each department. Designed and wrote copy for games, crafts, crossword puzzles, word searches, contests, jokes, mindbenders, and animal tips and facts (clips available).
  • National Geographic
    Contributing Editor; Assistant Editor; Regional Editor
    National Geographic Nov 1990 - May 1999
    Washington, Dc, Us
    Traveler is a leading consumer travel magazine, published 10 times/year, with 700,000 subscribers.As Contributing Editor: Writer of Electronic Explorer column (under the name Carolyn Wixson Haga) and magazine's "Internet travel” expert. Topics ranged from shopping around the world on the Net to traveling via webcam (clips available). As Assistant/Regional Editor: Assigned and edited travel guidelines that accompany each feature story. Worked with guidebook publishers worldwide to contract writers. Researched features and departments for accuracy. Conceived, developed, and wrote feature and department stories with focus on “smarter travel.” Assisted in development of Traveler’s first website, including production of interactive adventure on Idaho rafting: http://www.nationalgeographic.com/selway/index.html
  • National Geographic
    Editorial Assistant; Illustrations Assistant; Senior Staff Assistant
    National Geographic May 1987 - Nov 1990
    Washington, Dc, Us
    National Geographic Magazine is the flagship magazine of the National Geographic Society, the world’s largest nonprofit scientific and educational organization.As Editorial Assistant: Assisted in market research and development of business plan for "yellow magazine's" initial entry into the international marketplace. Outlined early specs for Japanese- and Spanish-language editions.As Illustrations Assistant: Aided picture editors for flagship magazine in fulfilling contractual and financial obligations to freelance and staff photographers.Started as Senior Staff Assistant after college graduation.

Carolyn Wixson Mcbride Skills

Web Content Management Content Management Seo Social Media Project Management Google Analytics Online Marketing Web Design Cms Information Architecture Content Strategy User Experience Web Development Editing Web Content Sharepoint Blogging Copy Editing Google Adwords User Interface Design Sem Content Development Dreamweaver Proofreading Web Analytics Social Marketing Microsoft Office Usability Google Webmaster Tools Creative Direction Internal Communications Vss Intranet Strategy Web Project Management Web 2.0 Content Marketing Website Development Copywriting Web Marketing Interactive Marketing Brand Development Internal And External Communications Personal Data Protection Privacy Regulations Privacy Compliance Safe Harbor Online Privacy Privacy Protection Business Technology It Business Strategy

Carolyn Wixson Mcbride Education Details

  • Lindenwood University
    Lindenwood University
    Creative Writing
  • Georgetown University
    Georgetown University
    Creative Writing
  • William & Mary
    William & Mary
    Anthropology (Minor)
  • Harvard University
    Harvard University
    Publishing
  • Falls Church High School
    Falls Church High School
    Valedictorian

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Carolyn Wixson Mcbride attended Lindenwood University, Georgetown University, William & Mary, Harvard University, Falls Church High School.

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Carolyn Wixson Mcbride has skills like Web Content Management, Content Management, Seo, Social Media, Project Management, Google Analytics, Online Marketing, Web Design, Cms, Information Architecture, Content Strategy, User Experience.

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