Krystal Lin Email & Phone Number

Santa Clara, California, US

Palo Alto, California, US

Lead integrated campaign strategy and customer lifecycle marketingIn 2H we revamped our integrated campaign approach, moving from a single, major initiative to a portfolio of campaigns with dedicated purpose and targets for each that complements each other. I led the strategic development of various campaigns, including integrated strategy, campaign.

Palo Alto, California, US

+ Own prospecting campaigns integrated strategy with multi-channel touchpoints for SLG efforts; campaigns drove +28% MQL growth QoQ, attributing to $24M marketing pipeline in Q1

Palo Alto, California, US

+ Led developer acquisition and activation strategy via digital efforts to drive PLG business; designed and implemented end-to-end digital paid campaigns across channels+ Drove 34.1K signups in Q3 ’21, a +35.4% YoY growth and new all-time quarterly record+ Identified mobile signup flow issue and worked with product team to test hypothesis; saw significant.

San Francisco, US

+ Oversaw Unity’s gaming vertical performance marketing strategy and campaign efforts, including Account-Based Marketing lead gen campaigns and direct-response ecommerce campaigns+ Managed $5-9MIL annual budgets and built forecasts to drive online and offline sales; generated 21.2K leads that contributed towards $22M sourced pipeline in 2020, achieved 2021.

San Francisco, US

Seattle, Washington, US

• Led Zipwhip’s all paid social & display channels efforts; strategized and scaled campaigns toincrease brand awareness, drive traffic and generate leads.
• Strategized and managed paid campaign ABM strategies for product marketing team, including messaging, landing page content and advertising.
• Planned and executed over 100 A/B tests in a year; increased CTR by 50% and decreasedCost-Per-Lead by 81% through creative testing, learning and optimization.
• Responsible for budget planning & recommendations; champion mobile page design efforts.

New York, NY, US

• [Digital Marketing & Analytics]
• Lead paid social and digital advertising strategies and campaigns for global technology companies that generated leads, raised brand awareness, and drove acquisitions & engagements. o Generated revenue of $554K and.
• Develop integrated marketing strategies with cross-channel tactics and measuring plans; utilize strong research and analytic skills to gather audience/industry insights and define audience segmentation strategies
• Design social analytics program for USPS to identify social intelligence insights; lead community management efforts that drove increased brand awareness and SOV
• Utilize strong research and analytic skills for strategic planning and audience targeting; combines unique PR & digital background to deliver thoughtful content strategy that maps back to client’s marketing objectives..
• + Led earned media strategy and messaging development for major technology brands; secured coverage with top-tier media outlets including The Seattle Times, CNET, Engadget, TechCrunch, About.com and more.

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

• Experience working with multiple technology accounts, including mobile devices, cloud computing and audio consumer product clients; specialize in product reviews, monitoring, reporting and measurement.
• Adept at analyzing industry trends, identifying key themes and summarizing media reactions.
• Responsible for daily monitoring and coverage reports; wrote "summer-themed" media pitches for social platform client.

• Instigate and implement social-media marketing strategy to promote Street Treats through increasing engagement and gaining more followers on Facebook and Twitter; edit and manage newsletter.
• Create unique contents on Facebook and Twitter for marketing strategy implementation; new high of “talk about” (85 people) and “weekly total reach” (2188 people) achieved in 2 weeks.
• Devise promotional activities including contests, giveaways, and incorporating national food holidays to Street Treats' products promotion.

• Research competitive news and speaking opportunities for several technology clients.
• Identify and summarize trends and opportunities for creating awareness and presence in target media and social networking channels.
• Monitor relevant industry and competitive news announcements and develop client alerts.
• Develop and maintain conference and award calendars.

Seattle, WA, US

• Managed UAA Advising office administrative duties and activities, coordinated meetings, and provided administrative support to professional staff.
• Assisted with special projects within the office and collaborated with other offices and departments.

Seattle, WA, US

• Successfully advised over thousands of students on academic planning issues; developed understanding of student’s situation and solved problems efficiently; hosted 30+ presentations to groups of 80 – 100 people.
• Compiled and edited peer adviser training manual, assisted with training of new student staff.

Seattle, WA, US

• Initiated online and offline efforts on leading marketing strategies to encourage donations; raised nearly $50,000.
• Utilized social media sites to reach target audience and increase post views by 230% in one month.
• Designed posters and T-Shirts, conducted photo and video shoot for online promotional material.

Seattle, WA, US

• Managed front desk duties (including answering multiple phone lines and multi-tasking), provided excellent customer services, referred students to appropriate resources when needed.

Seattle, WA, US

• Represented HKAW in outreach efforts; established new student chapter; held career development events.
• Sent outreach emails and post-event surveys; analyzed feedback for program improvement.

• Initiated outreach to students while increasing public awareness of the club’s goal through various events.

• Conducted experiments, analyzed data using Excel and SPSS, supported ongoing social psychology research study.
• Distributed and collected over 100 on-campus surveys in one month, including data entry and coding.

• Coordinated TOSA’s first independently hosted dance event and obtained sponsorships; generated revenue of $2000 with 400 guests, and donated 5% of the profit to UNICEF for Haiti tsunami relief.
• Oversaw activity group’s efforts in Night Market event, which had 4000 attendees and $8,000 income.
• Researched for venues, established contact with businesses, obtained new sponsorships for organization.
• Supervised reservation and setup of booth and equipment for event promotions.
• Responsible for researching and purchasing give-away items for event.

• Contacted businesses for potential public outreach opportunities; assisted with event preparations.
• Assisted with direct mail campaigns regarding fundraising and ongoing issues.

• Contacted potential students to persuade them attend upcoming classes.