E-Commerce Digital Content Manager
Current• Collaborate with implementation partner, program manager, content developers, copywriters, UX/visual designers, and marketing automation specialists to develop, publish, and manage leading-edge web content. • Manage, add, edit, and enhance content via WordPress, HTML sites, and proprietary web portal applications to add value to our customer journeys.• Provide rich content development through stock image selection and web graphic design to support dynamic web development.• Manage and maintain relationships with various Online Travel Agency to ensure all external content is current and relevant.• Support marketing automation campaigns via landing page development.• Oversee website and digital asset management governance.• Optimize content for improved search engine optimization performance.• Actively monitor and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented digital projects, and programs.• Manage external DAM vendor to ensure contents are up to date and relevant.• Assist in facilitating platform integrations.• Manage quality assurance testing and iterations.