Working with one of the largest and oldest conservation non-profits in New Jersey I am responsible for developing and executing new cross channel marketing and communications strategies to raise brand awareness, program revenue, fundraising and community engagement while reducing overall costs leveraging the following tactics.- Increased online giving by as much as 10x with strategic and targeted social media advertising campaigns delivering rich content- Strategic email outreach- Building relationships with local to national press for story placements and press events - Website design and management and strategic landing pages designed to increase engagement- eCommerce management and promotion - SEO and organic SEO tied to website and social platforms - Member premium magazine designed and published twice a year- Management of all vendors and applications supporting marketing and communications

Consumer and dealer training, advisor, speaker and event support

Board member for MAPC which provides support and advocacy for sustainable land conservation, preservation and stewardship

VolunteerI run and manage the social media, website and communicationsI contribute to the monthly newsletter and other publications on the organizations behalf and oversee the organizations online storeI've increased the organizations influence by creating strategic partnerships with related media, local communities and automobile manufacturersI run outreach campaigns to increase membership and donations

RR Donnelley is the leading commercial printer in the world where I was responsible for divisional marketing support including product launches, marketing campaigns and strategies in retail and in-store marketing, catalogs, direct mail, messaging and sales enablement.- Launched the first RR Donnelley retail micro-site with lead generation and media outreach- Achieved over 10% CTR with first campaigns- Developed new assets for email and direct mail campaigns I managed- Developed new lead generation techniques opening new market segments

I was responsible for all marketing, communications and lead generation for the company’s solar and energy management initiatives. - Partnered with the trade press to land editorials and op-ed pieces by our CEO- Earned a seat on the transportation council of the American Council on Renewable Energy (ACORE) - Invited to speak at a number of energy conferences, including Cornell University- Ran ongoing lead generation and nurturing campaigns utilizing targeted emails with specific call-to-actions paralleled with effective social media presence.- Leveraged and placed editorial articles in energy trade publications as well as other public relation strategies while developing a new company message and brand.

Reporting directly to the CEO responsibilities were to grow channel sales in North America and develop new distribution relationships with named manufacturers.- Opened new multi-million-dollar distribution agreements with Coby Electronics, Blackberry and Huawei.- Developed new sales and distribution markets in reclamation, mobile healthcare and the tablet space.- Partnered with industry organizations such as the CEA, CTIA, RCA, Mobile Health Association to increase sales and market reach.- Increased inbound sales from an average of $700 per order to over $15,000 in 3 months

Responsible for the core message, branding and awareness building of the company. Developed and launched a new corporate web site. Position the company with new opportunities within our industry and align it with organizations and partners that will benefit it. Built a marketing automation infrastructure complete with automated lead generation and nurturing that integrates into Salesforce.com. Set up social media and social commerce vehicles. Managed PR, media communications and internal/external sales support.- Launched a new corporate branding website from the ground up in 3 months. - Introduced an integrated digital video format directly onto the website increasing page visits by 100%- Built a segmented target database of 50,000 B2B contacts in just over a month. - Opened partnerships with leading global ad agencies. - Placed WebCollage in leading national and industry trade publications

Part of the team that took the company public in April 2007. Was responsible for all of marketing, branding, awareness building, online, PR and media and investor relations as well as internal support for the outside sales teams and employee communications. Developed and managed trade shows/events and the companies users' conferences. Aligned the company with traditional organizations/industries and non-traditional such as electric vehicles which opened up more opportunities for the company.- I led Comverge’s press campaigns as the communications head on the IPO team- Ran a successful awareness campaign producing awards and top advertisement rankings from Baxter, NRECA, NJBiz fastest growing company award three years in a row, Georgia Trend fastest growing company two years in a row and Deloitte and Touche Top 500 Technology companies in 2009.- Development and launch of Comverge’s new corporate look and feel which included new corporate web site and employee intranet.- Planned Comverge’s own Users’ conference. 150 guests over a 3-day period with keynotes by industry experts.

Launched LG's desktop LCD and storage markets into the channel. Included all aspects of developing reseller/partner programs, sales support, public relations and media outreach, online marketing as well as event support as the National Sales Manager. Was promoted to Director of Marketing and was responsible for marketing and branding LG's commercial digital signage department with new messaging and business development campaigns with Fortune 100 companies- Increased brand awareness for LCD division among consumers and enterprise market by as much as 100% (Brandtrak 2004/2005 and CMP reseller study 2003/2005).- Launched the IT Brand reseller program/website growing reseller sales contacts to 7,000 and resellers to 2,000- Launched $1 Million Life’s Rewards campaign and implementing VIR and MDF programs and polices growing IT Brand sales 500%- Increased web site traffic by 700% for B2B and 150% for Consumer