Cy Phyfer Email and Phone Number
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Cy Phyfer personal email
Dynamic, results driven sales professional with ten years of industry experience in territory management, portfolio growth, and business development with expertise in wine and spirits. I am a goal-driven professional with proven successes in marketing of tier-one suppliers with a focus on wine and spirit brands throughout the United States with emphasis on the Southern United States and National Accounts. I have extensive experience and success in developing new customer growth strategies, executing defined programming objectives and leveraging existing opportunities for exceptional growth. I have used my strong interpersonal skills to persuade clients to achieve and surpass targeted objectives while using creative and innovative strategies to improve sales for my supplier partners in pursuit of their annual goals.
Amici Cellars
View- Website:
- amicicellars.com
- Employees:
- 30
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Director Of Sales - Central Division And National AccountsAmici CellarsDallas, Tx, Us
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Director Of Sales - Central DivisionAmici Cellars Dec 2021 - Present3130 Old Lawley Toll Road Calistoga, Ca 94515
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Regional Sales Manager - SouthThird Leaf Wines Apr 2020 - Dec 2021Dallas, Texas, United States• Successfully managed growth for Third Leaf Wines across the Southern United States across distributor partnerships, national chain partnerships, regional chain partnerships and local market partnerships.• Crafted revenue generating programs across Costco, Central Market, HEB, Schnucks, Dierbeg’s, Sam’s Club, Safeway, United as well as a multitude of other retailers.• Implemented a chain of successful brand launches and re-launches for Mulderbosch, Empire Estate, Waters Winery and Toad Hollow under Third Leaf’s umbrella. These successful launches and re-launches were scaled to emphasize the growth of share across local markets for both the on-premise and off-premise markets.• Laid the foundation for the brand, Mulderbosch, to reemerge across the South’s retail chain infrastructure and grow by more than 5x from previous years. What started in Texas has grown across state borders to further opportunities across retail and on-premise channels.• Instituted clear lines of communication, goals and expectations with distributors which led to strengthened ties for expanded partnerships as well as forging new distributor partnerships in the Mid-West markets.• Successfully steered opportunities for National Accounts Retail and On-Premise across varying channels; Aviation, Retail, Restaurant, Hospitality and E-Commerce.• Navigated and overcame logistical troubles from the Covid Pandemic of 2020. By adjusting timelines, creating clear and open lines of communication and preparedness, Third Leaf Wines continued to operate successfully in both shipments and depletions. -
Region DirectorPurple Wine + Spirits Apr 2018 - Feb 2020Gulf• Successfully managed the growth of the Gulf Region as the distributor and client facing point of contact for over twenty wine and spirits labels under the Purple Wine & Spirits umbrella.• Responsible for the growth of the Gulf Region revenue from $2 mm to over $3 mm and depletions from 25,000 cases to over 35,000 cases across wine and spirits.• Responsible for the launch and growth of Redwood Empire Whiskeys and Benham’s Gins in the Gulf Region resulting in an increase from less than 100 cases in FY 2017 to over 2,500 cases sold in FY 2019.• Responsible for the growth of Raeburn Winery from less than 4,000 cases in FY 2017 to over 6,000 cases in FY 2019.• Directly lead the development of National Account Airline business and secured national programming with United Airlines, ALD Lounges, Sodexo and Swiss Airlines.• Successfully created retail programs in spirits across the independent markets as well as larger chains; Goody Goody, Spec’s, TW&M, Twin Liquor, Sigel’s, Pinkie’s, Western Beverage, Luka’s, Schnuck’s, Dierberg’s as well as a multitude of others.• Successfully created retail programs with national and regional grocery partners; Schnuck’s, Dierberg’s, HyVee, Price Chopper, Rouse’s, Tom Thumb, Randall’s Albertson’s, Safeway, Central Market, HEB, United Market Street, Whole Foods, Trader Joe’s and Kroger.• Responsible for local level success with on-premise wine and spirits, on-premise regional account chain focus and on-premise national account hotel venues. -
Market ManagerBeatbox Beverages, Llc Dec 2017 - Apr 2018Dallas/Fort Worth Area• Successfully setup the market team for TX, OK and selected the distributor network for ARK.• Secured the distribution chain wide for Wal-Mart, Valero/Circle K, Goody Goody, E-Z Mart, Beverage Depot, Kroger and Albertsons/Safeway/United.• Finished fiscal year 2017 from 3,000 cases FY2016 Texas to 9,000 cases FY2017.• Performed break through sales drops with 100% of a sellout at multiple music festivals in Texas; Day for Night in Houston, Texas Dec 2017 (750 cases) and Lights All Night in Dallas, Texas Dec 2017 (400 cases). -
Key Account ManagerRepublic National Distributing Company Jan 2015 - Dec 2017Dallas/Fort Worth AreaChain Account Manager / Key Account Manager TX: Statewide Retail Wine & Class B On Premise: Goody Goody (January 2015 – August 2017), CAM WinCo Foods (2016) and CAM Sprouts Farmers Market (2016).• Successfully grew RNDC’s Vintage, Heritage and Diamond Wine Portfolio’s by 9% to over $12.5 million in wine sales for the 2016 fiscal year.• Increased Fine Wine Sales by 28% to $2.6 million in 2016 and dramatically increased case production by 18% to over 10,000 cases.• Developed supplier driven programs catered to Goody Goody’s market factors to exceed category wide growth.Expertise: profitability, increasing margin, inventory management, pricing strategy, brand development, brand promotion, brand marketing, team building and team management. -
Fine Wine Specialist Off PremiseRepublic National Distributing Company Sep 2013 - Jan 2015Dallas/Fort Worth AreaRetail Hybrid Specialist: Platinum Fine Wine Division: Kroger, Albertsons, Market Street and Whole Foods (August 2013- January 2015)• Increased RNDC and suppliers’ market share and revenue by 30% to over $2 million in sales for the Platinum Fine Wine and Diamond Division.• Key focus on specialty domestic and international fine wines.
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Off Premise SalesRepublic National Distributing Company Oct 2010 - Sep 2013Dallas/Fort Worth AreaRetail Sales Representative: Grocery Division Dallas: Kroger, Wal Mart, Albertsons, Goody Goody, Majestic and Key Independents (October 2010 - August 2013)• Effectively managed and executed RNDC’s portfolios of wines in excess of $3 million in revenue and 12% growth between grocery chains; Kroger, Wal Mart and Albertsons (Feb 12 – Aug 13).• Successfully increased all of RNDC’s wine portfolios of more than $1.9 million in total revenue and 15% growth across key package chains (Oct 10 – Feb 12).
Cy Phyfer Skills
Cy Phyfer Education Details
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History -
Wset Level Ii Certified
Frequently Asked Questions about Cy Phyfer
What company does Cy Phyfer work for?
Cy Phyfer works for Amici Cellars
What is Cy Phyfer's role at the current company?
Cy Phyfer's current role is Director of Sales - Central Division and National Accounts.
What is Cy Phyfer's email address?
Cy Phyfer's email address is cp****@****ine.com
What schools did Cy Phyfer attend?
Cy Phyfer attended University Of Mississippi, Wine & Spirit Education Trust.
What skills is Cy Phyfer known for?
Cy Phyfer has skills like Wine, Alcoholic Beverages, Marketing, Wine Tasting, Marketing Strategy, Pricing, Wine And Spirits Industry, Wine Sales, Beverage Industry, Food And Beverage, Advertising, Key Account Development.
Who are Cy Phyfer's colleagues?
Cy Phyfer's colleagues are Mohamed Fathy, Noelle Smith, Dante West, Godfrey Moses Efosa, Rozan Tamimi, Maggie Klaus, Ethan Liu.
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