Cynthia Boratto Email and Phone Number
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A 360º digital professional with experience in E-commerce, Marketplaces, and Performance Marketing. At Merama, I was responsible for driving accelerated online sales growth with a focus on margin optimization, managing channels such as DTC, Amazon, Mercado Livre, Magalu, Leroy Merlin, and Shopee, among others. I led sales and marketing strategies, ensuring product profitability and the expansion of online channels.Previously, at Netshoes, I was involved in the creation of the marketplace, leading the farming and operations teams, and spearheaded the Netshoes Entregas logistics project. Vendor relationships were a crucial part of my role, ensuring strategic partnerships and sustainable platform growth. My performance marketing experience includes positions at Rakuten and Terra, where I was responsible for ROI optimization and annual budget management for customer acquisition campaigns, consistently focused on maximizing results.With a strategic vision of digital retail and extensive experience in e-commerce management, as well as the creation and development of marketing campaigns, I am seeking new opportunities to apply my expertise in building integrated digital strategies, contributing to the success and sustainable growth of the company.
Adidas
View- Website:
- adidas.com
- Employees:
- 75612
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Manager Dpc E2E OperationsAdidasState Of São Paulo, Brazil
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Commercial Sr ManagerMerama Oct 2023 - Jul 2024São Paulo, São Paulo, BrasilLed the commercial division at Merama Decor, driving online sales growth, optimizing profit margins, and managing advertising investments across all channels including our own e-commerce website and marketplaces. Pioneered the partnership project with architects and construction firms, delivering innovative solutions and driving revenue. Collaborated directly with senior management in key areas such as supply chain, digital marketing, product development, and operations. Demonstrated strong leadership skills in overseeing a high-performance sales team, driving exemplary results and contributing to business success. -
Head Of Marketplace (Founding Team Member 🦄)Merama Mar 2021 - Oct 2023São Paulo, São Paulo, BrasilResponsible for achieving established sales goals on the main Brazilian marketplaces. Develop the channel strategy for Brazil for all Merama´s brands; Build and maintain relationship with key players (MeLi, Amazon, Magalu, Leroy, Netshoes, Shopee, etc); Lead the commercial team to do negotiations and follow up of business; Responsible for interaction and involvement with Marketing, Supply, Product Development, seeking strategic consistency and alignment between areas
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Marketplace ManagerGrupo Netshoes Oct 2018 - Sep 2019São Paulo E Região, BrasilAs Marketplace Manager I managed 3 different areas of the Netshoes marketplace: Operations & Support, Netshoes Entregas (Logistics Service) and Marketplace Out. My team consisted of 10 great employees.- Operations & Support: Responsible for ensuring that all sellers maintain a high level of customer service and delivery; also ensure that all sellers have adequate attendance.- Netshoes Deliveries: Partnership with carriers, technical design and monitoring of technology deliveries, hunting of sellers for the project, management of business KPIs and reports.- Marketplace out: Responsible for placing the Netshoes Group's own and licensed brands to sell in other marketplaces, such as Via Varejo, Mercado Livre, B2W, Amazon, and others. -
Marketplace CoordinatorGrupo Netshoes Oct 2016 - Sep 2018São PauloOperations & Support (CS Service)- (May / 2017 - Oct / 2018)During the period as operations coordinator, I was mainly responsible for organizing and structuring the Support and Quality area for the merchants, whose objective was to keep Netshoes' NPS with the best in the segment.Performance (Digital Trade Marketing) - (Oct / 2016 - May / 2017)Within the performance area, I was responsible for optimizing the merchant sales, including: commission negotiation strategies for promotional campaigns, digital trade marketing, improvement of product registration, portfolio and stock negotiation for the marketplace, negotiation of promotional spaces in banners, emails and other media channels, in partnership with the marketing team.
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Performance CoordinatorTerra Mar 2016 - Oct 2016São Paulo Area, BrazilManagement of performance channels at Terra Services. Drive traffic and sales for B2C and B2B products. Responsible for marketing budget (SEM, Display, Retargeting, Facebook Ads, Affliate Program). -
Digital Marketing ManagerRakuten Dec 2013 - Jan 2016São Paulo Area, BrazilManagement of B2C marketing activities at Rakuten Shopping. Marketing budget (SEM, Display, Retargeting, Facebook Ads, Affliate Program), member acquisition, loyal customers retention, loyalty program, e-mail marketing program (CRM). Responsible for hiring and training team. Coordination of mkt team with 4 people.KPI reports to CEO and GMO (Global Manager Office) at Tokyo. Marketing projects with different countries.Participation in team management training at Tokyo - Rakuten Shugi - in 2013 -
Online Marketing AnalistRakuten Sep 2012 - Nov 2013São PauloManage pre-defined Marketing budget between media channels (Google Display, E-mail Marketing, CPM, CPA, Affiliate Networks). Daily management of campaigns creating reports with ROI and target metrics.
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Digital Marketing CoordinatorPlayphone Apr 2010 - Sep 2012Responsible for planning, negotiating and executing online campaigns: affiliates, google adwords, special medias, vertical portals, email marketing, social media and also mobile marketing.Management of design team - banners, sites and landing pages. -
Jr. Art DirectorEugenio Publicidade E Marketing Imobiliário Oct 2008 - Mar 2010- Advertising campaigns, Edomarketing, Direct Marketing focusing on sales for commercial and residential projects.
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Art AssistantVolume 4 Oct 2006 - Mar 2008- Retail Ad Campaigns, Point of Sales strategies, Branding -
Art AssistantReciclo Comunicação Apr 2005 - Oct 2006- Retail Ad Campaigns, Point of Sales strategies, Branding
Cynthia Boratto Skills
Cynthia Boratto Education Details
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First Management In Business -
Social Communication -
Internet InnovationE-Commerce
Frequently Asked Questions about Cynthia Boratto
What company does Cynthia Boratto work for?
Cynthia Boratto works for Adidas
What is Cynthia Boratto's role at the current company?
Cynthia Boratto's current role is Manager DPC E2E Operations.
What is Cynthia Boratto's email address?
Cynthia Boratto's email address is cy****@****.com.br
What is Cynthia Boratto's direct phone number?
Cynthia Boratto's direct phone number is +5511387*****
What schools did Cynthia Boratto attend?
Cynthia Boratto attended Escola Superior De Propaganda E Marketing, Universidade Federal De Minas Gerais, Internet Innovation.
What are some of Cynthia Boratto's interests?
Cynthia Boratto has interest in Networking, Career Opportunities, Expertise Requests, Job Inquiries.
What skills is Cynthia Boratto known for?
Cynthia Boratto has skills like Digital Marketing, Marketing Digital, Google Analytics, Marketing Online, Mobile Marketing, Online Marketing, Publicidade, Marketing Por E Mail, Photoshop, Publicidade Online, Google Adwords, Advertising.
Who are Cynthia Boratto's colleagues?
Cynthia Boratto's colleagues are Hakeem Williams, Alessandra Tagliabue, Rethabile Matsimela, Sean Weidman, Saurabh Diwakar, Hichem Ettayeb, Sonja Novak.
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