Cynthia Boratto Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

Led the commercial division at Merama Decor, driving online sales growth, optimizing profit margins, and managing advertising investments across all channels including our own e-commerce website and marketplaces. Pioneered the partnership project with architects and construction firms, delivering innovative solutions and driving revenue. Collaborated directly with senior management in key areas such as supply chain, digital marketing, product development, and operations. Demonstrated strong leadership skills in overseeing a high-performance sales team, driving exemplary results and contributing to business success.

São Paulo, São Paulo, Brasil

Responsible for achieving established sales goals on the main Brazilian marketplaces. Develop the channel strategy for Brazil for all Merama´s brands; Build and maintain relationship with key players (MeLi, Amazon, Magalu, Leroy, Netshoes, Shopee, etc); Lead the commercial team to do negotiations and follow up of business; Responsible for interaction and involvement with Marketing, Supply, Product Development, seeking strategic consistency and alignment between areas

São Paulo E Região, Brasil

As Marketplace Manager I managed 3 different areas of the Netshoes marketplace: Operations & Support, Netshoes Entregas (Logistics Service) and Marketplace Out. My team consisted of 10 great employees.- Operations & Support: Responsible for ensuring that all sellers maintain a high level of customer service and delivery; also ensure that all sellers have adequate attendance.- Netshoes Deliveries: Partnership with carriers, technical design and monitoring of technology deliveries, hunting of sellers for the project, management of business KPIs and reports.- Marketplace out: Responsible for placing the Netshoes Group's own and licensed brands to sell in other marketplaces, such as Via Varejo, Mercado Livre, B2W, Amazon, and others.

São Paulo

Operations & Support (CS Service)- (May / 2017 - Oct / 2018)During the period as operations coordinator, I was mainly responsible for organizing and structuring the Support and Quality area for the merchants, whose objective was to keep Netshoes' NPS with the best in the segment.Performance (Digital Trade Marketing) - (Oct / 2016 - May / 2017)Within the performance area, I was responsible for optimizing the merchant sales, including: commission negotiation strategies for promotional campaigns, digital trade marketing, improvement of product registration, portfolio and stock negotiation for the marketplace, negotiation of promotional spaces in banners, emails and other media channels, in partnership with the marketing team.

São Paulo Area, Brazil

Management of performance channels at Terra Services. Drive traffic and sales for B2C and B2B products. Responsible for marketing budget (SEM, Display, Retargeting, Facebook Ads, Affliate Program).

São Paulo Area, Brazil

Management of B2C marketing activities at Rakuten Shopping. Marketing budget (SEM, Display, Retargeting, Facebook Ads, Affliate Program), member acquisition, loyal customers retention, loyalty program, e-mail marketing program (CRM). Responsible for hiring and training team. Coordination of mkt team with 4 people.KPI reports to CEO and GMO (Global Manager Office) at Tokyo. Marketing projects with different countries.Participation in team management training at Tokyo - Rakuten Shugi - in 2013

São Paulo

Manage pre-defined Marketing budget between media channels (Google Display, E-mail Marketing, CPM, CPA, Affiliate Networks). Daily management of campaigns creating reports with ROI and target metrics.

Responsible for planning, negotiating and executing online campaigns: affiliates, google adwords, special medias, vertical portals, email marketing, social media and also mobile marketing.Management of design team - banners, sites and landing pages.

- Advertising campaigns, Edomarketing, Direct Marketing focusing on sales for commercial and residential projects.

- Retail Ad Campaigns, Point of Sales strategies, Branding

- Retail Ad Campaigns, Point of Sales strategies, Branding

Primeira Gerência Em Gestão De Negócios, First Management In Business

Activities and Societies: Postgraduate

Bacharel, Social Communication

Activities and Societies: CRIA UFMG Jr. (junior company of communication) and the graduation committee.

Gerente De E-Commerce E Marketin Digiral, E-Commerce