Cherry Yeung Email & Phone Number

New York, New York, US

San Francisco, CA, US

• Lead strategy, tactical media planning, & activation of social campaigns across major social platforms, including Facebook, Instagram, Twitter, Snapchat, & Nextdoor for Target (~$15MM annual investment)
• Manage multiple direct reports' day-to-day responsibilities, oversee end-to-end social campaign implementation by team members, and develop direct reports' career growth
• Act as key contact between social activation team & clients, creative agencies, digital, planning, finance & adjacent teams
• Ownership of channel & platform-level forecasting, adherence to best practices, end-to-end campaign processes, financial reconciliations, performance reporting & measurement strategies
• Contribute to agency and group-wide thought-leadership assets, authoring POVs & case studies
• Lead partnership relationship with key platform partners, sequestering enterprise-level partnership opportunities

San Francisco, CA, US

Bad Homburg Vor Der Höhe, Hessen, DE

• Independently developed and executed digital & social direct response marketing plans, managing measurement strategy and project schedules, working across multiple global clients in the retail and travel verticals.
• Sole manager of ad operations, tracking, tagging, and trafficking for agency-wide digital channels
• Cultivated media vendor partnerships with proven success in negotiating media rates
• Provided client servicing to global clients, including managing day-to-day client communications & presenting insights, reporting, & tactical plans
• Sole contributor and manager of all aspects paid social, agency-wideAwards & Accomplishments: Winner of 2018 Drum Awards US - Best Paid Social CampaignSelected for Facebook Success Case Study

Bad Homburg Vor Der Höhe, Hessen, DE

New York, US

• Assisted in the planning, implementing and maintaining of digital media campaigns
• Managed, created performance reports for campaigns; crafted insights based on data analysis
• Assisted in managing day-to- day communication with key partners, mainly media vendors; organize, enter, and actualized invoices and purchase orders in billing system

New York, NY, US

• Managed all in-house digital marketing channels, including: paid search & paid social (Google Adwords, Bing, Facebook), social media, e-mail, & content marketing.
• Developed & implemented new B2B inbound marketing strategies for all digital channels, collected and analyzed (A/B Testing) performance data to optimize strategies.
• Maintained website function and content to optimize SEO.
• Worked directly with CEO; providing administrative support, preparing weekly, monthly, and quarterly budget, cost-projection, & marketing reports.Achievements: In Q1 & Q2 2016, increased overall monthly lead.

Baltimore, MD, US

• Vision and Cognition Lab: An interactive study on relationship between visual and linguistic comprehension; how syntax affects the perception and production of visual representations.
• Completed field research by recruiting subjects in public areas, and conducting interviews to evaluate cognition of visual images in relation to prompted language descriptors.
• Collected and managed subject data, and collaborated with P.I. to analyze and interpret results.

Baltimore, MD, US

• Maintained property advertisement database & provided general customer service.
• Surveyed, compiled & analyzed property traffic data on involvement in off-campus community.
• Event and project management for annual information sessions, and housing fairs.
• Designed flash advertisements and information brochures for campus use.

Bachelor Of Arts (B.A.), Psychological & Brain Science W/ Minor In Women, Gender & Sexuality.

Digital Marketing

Education record