Cydney (Wilson) Koukol Email & Phone Number

Lincoln, Nebraska Area

I'm focused on our culture and global communities, including our candidate, colleague and community experience. The “4 Cs” in Talent Plus' Promise? To be a compelling partner for: Colleagues to grow Clients to thrive Candidates to engage Communities to prosperWe put this into play via our Corporate Responsibility, Well-Being, Sustainability, DEI Think Tank and Events Teams, as well as culture initiatives including Great Places to Work, Modern Healthcare's Best Places to Work and Best and Brightest - all of whom have recognized Talent Plus. As a member of our Executive Team, we are purposeful around Talent Plus' future and what we need to put in place to meet that future for our colleagues, clients, candidates and communities. Our Vision is that Talent Plus is the premier leader in discovering and developing human potentiality with a dream to actualize a better world.

Lincoln, Nebraska Area

Leading the Global Branding/Marketing Team provided a multilayered approach articulating Talent Plus’ strategic initiatives via: public relations, marketing, social media, web, digital and print advertising, email, video, thought movement, conferences and events -- all with a consistent brand impression. This team created lead generation opportunities and campaigns and partnered with colleagues and stakeholders to build content and materials for clients and prospects and supported them through lead nurturing, sales and client partnerships. As well, I oversaw Talent Plus’ colleague and guest experience in collaboration with the following teams: Matrix, Social Responsibility, Well-Being, Experience, Hospitality, Green, as well as culture initiatives including Great Places to Work, Modern Healthcare's Best Places to Work and Best and Brightest.

Lincoln, Nebraska Area

The evaluation, planning and implementation of branding, marketing, advertising and public relations strategies and coordination of special events.

Midwest Region

Strategic branding consulting and account coordination creating impact for clients in health care, finance, as well as a number of entrepreneurial ventures. Market evaluation and planning included marketing, advertising and public relations strategies; presentations for clients; copywriting; facilitation of market research; speech coaching and writing; ghost writing of articles. Recipient of two national Telly Awards.

Greater Omaha Area

Account coordination; planning of marketing, advertising and public relations strategies; presentations for clients and new business development; special events planning.

Greater Omaha Area

Creation and implementation of retail marketing department with oversight of marketing strategies for all consumer products and services and supervision of staff, as well as coordination of multi-media campaigns; coordinated consumer research. Fulfilled marketing strategies for all bank products and services; wrote and edited bank publications; coordinated print, radio and television campaigns; coordinated consumer research; planned special events; community relations and public relations initiatives.

Omaha North High School

American literature, sophomore English and creative writing. Wrote district-wide curriculum; wrote and edited PTSA newsletter; co-chairperson, open house programming; student council co-sponsor.

Columbus, Ohio Area

Trained and advised chapter officers and advisors concerning management of collegiate chapters; conducted workshops and presentations; analyzed current chapter programming.

Ma, Organizational Communication

Bs, English, Journalism, Speech And Theater

Activities and Societies: Nebraska Human Resources Research Institute, Delta Gamma Fraternity

Education record