Cydney Shapiro Email & Phone Number

Cyd&Co. helps companies and organizations builds brands and drive revenue.

Vancouver, British Columbia, CA

• Led the rebrand for a 30yr old $300+M hospitality brand, internally and externally including; a new visual identity to appeal new and current guests, new refreshed name/logo, new website, collaborated on food & bar.
• Implemented and tested new technologies that drove guest count, sales and repeat visits.
• Delivered over 200M+ targeted media impressions, 100%+ increase in email subscribers, 40%+ increase in instagram followers and 100% + increase in social engagement, and 120% increase in reservation revenue YoY.
• Collaborated across key stakeholders (franchisees, corporate, suppliers) to achieve quick buy-in on new projects, programs and campaigns.
• Conducted market research to gain insights on opportunities from brand positioning to product development, as well as to track key performance indicators for the brand.
• Developed win/win relationships with new and existing suppliers on brand elevating & revenue driving programs.

Vancouver, BC, CA

• Responsible for the development and growth of JOEY Restaurant Group brands in new and existing markets across North America, create and execute successful sales plans, create budgets, ensure consistent brand experience.
• Analyze corporate data, marketing trends and events to identify sales and marketing opportunities.
• Ensure brand presence and experience is consistent online / offline (in restaurants) and at home (delivery/pickup).
• Own and drive online merchandising and sales across all delivery channels
• Own gift card program, reservations and large party booking experience and sales growth
• Utilize and grow database marketing to target and grow our online audience and ROAS

Vancouver, BC, CA

Vancouver, BC, CA

• Owned and drove digital brand campaigns and programs across Aritzia.com, Email, Paid Media and Social Media for Aritzia - as well as supported emerging digital analytics department infrastructure requirements and.
• Developed vision, infrastructure, processes and strategies across campaign channels, while incorporating both seasonal product and creative objectives
• Nurtured and developed a digital team of talented marketers and established new roles for personal and departmental growth.
• Drove brand, product, sales and corporate campaigns to maximize engagement, traffic and ROI with a minimum of 40% YOY growth.
• Developed and managed digital marketing budget while delivering up to a 12:1 ROAS.
• Increased email engagement and KPI’s by 40%.

Vancouver, BC, CA

Own, develop and lead the vision and strategy for Kit and Ace's global digital marketing program across US, Canada, UK, & Australia.Responsible for developing on-brand and scalable growth strategies across email, social media, paid social, paid media, programmatic and search. Lead a highly skilled and entrepreneurial based team of digital marketing.

- Principal driver of account services & account revenue growth which directly contributed to the growth of the company from 5-30 people- Developed online marketing strategies for large companies across e-commerce, tech, financial, retail, real estate and travel industries. - Continuously developed strategies and account management process for digital.

Arts, Economics

Education record