Cyd&Co. helps companies and organizations builds brands and drive revenue.

Led the rebrand for a 30yr old $300+M hospitality brand, internally and externally including; a new visual identity to appeal new and current guests, new refreshed name/logo, new website, collaborated on food & bar program updates, conceptualized, developed and launched a multi-million dollar 360 degree national campaign focused on making Moxies famous, once again. • Implemented and tested new technologies that drove guest count, sales and repeat visits.• Delivered over 200M+ targeted media impressions, 100%+ increase in email subscribers, 40%+ increase in instagram followers and 100% + increase in social engagement, and 120% increase in reservation revenue YoY.• Collaborated across key stakeholders (franchisees, corporate, suppliers) to achieve quick buy-in on new projects, programs and campaigns. • Conducted market research to gain insights on opportunities from brand positioning to product development, as well as to track key performance indicators for the brand. • Developed win/win relationships with new and existing suppliers on brand elevating & revenue driving programs.• Created the retail operational framework to align brand goals with guest experience.

Responsible for the development and growth of JOEY Restaurant Group brands in new and existing markets across North America, create and execute successful sales plans, create budgets, ensure consistent brand experience across all touch points, and lead the Brand & Communications department across the following areas:• Analyze corporate data, marketing trends and events to identify sales and marketing opportunities.• Ensure brand presence and experience is consistent online / offline (in restaurants) and at home (delivery/pickup). • Own and drive online merchandising and sales across all delivery channels • Own gift card program, reservations and large party booking experience and sales growth• Utilize and grow database marketing to target and grow our online audience and ROAS• Lead team in creating unique brand, product or promotional strategies that drive desired outcomes. • Guest and media relations; media and brand event activations.• Create and lead strategic partnerships with suppliers, vendors, digital agencies, media and influencers.• Track, report, and present on marketing, brand and corporate sales performance.• Lead and enrol teams and other (internal or external) stakeholders to achieve desired business outcomes.

• Owned and drove digital brand campaigns and programs across Aritzia.com, Email, Paid Media and Social Media for Aritzia - as well as supported emerging digital analytics department infrastructure requirements and reporting needs.• Developed vision, infrastructure, processes and strategies across campaign channels, while incorporating both seasonal product and creative objectives• Nurtured and developed a digital team of talented marketers and established new roles for personal and departmental growth.• Drove brand, product, sales and corporate campaigns to maximize engagement, traffic and ROI with a minimum of 40% YOY growth.• Developed and managed digital marketing budget while delivering up to a 12:1 ROAS.• Increased email engagement and KPI’s by 40%.• Developed influencer strategy for branded content and social media channels to increase targeted reach, follower growth, traffic and ROI.• Developed snapchat launch for Aritzia, generating higher engagement metrics than other social channels.• Developed business requirements for enterprise email and social media management and analytics platforms alongside

Own, develop and lead the vision and strategy for Kit and Ace's global digital marketing program across US, Canada, UK, & Australia.Responsible for developing on-brand and scalable growth strategies across email, social media, paid social, paid media, programmatic and search. Lead a highly skilled and entrepreneurial based team of digital marketing professionals. Developed an eight figure global media plan focused on the path to purchase, attribution modelling and maximizing ROAS. Own relationships with third party media groups and agencies: established performance objectives.

- Principal driver of account services & account revenue growth which directly contributed to the growth of the company from 5-30 people- Developed online marketing strategies for large companies across e-commerce, tech, financial, retail, real estate and travel industries. - Continuously developed strategies and account management process for digital marketing services as tactics, channels and technologies evolved: SEO, email, paid media, analytics, conversion testing, local, mobile, and social media. - Successfully acquired key accounts for 6S: HSBC, Lululemon, Intrawest, Symantec, Terasen Gas, 1-800-GOT-JUNK, PEER 1, Mountain Equipment Co-op.- Responsible for the entire business development process: strategic development, proposal creation, presentation, negotiation, contract development, client retention, sales management and reporting.- Developed strategic partnerships with search engines (Google, Yahoo), advertising networks (Google and Facebook), agencies & IT platforms. - Collaborated with project managers, client resources and outside suppliers to ensure successful digital executions and long term sustained growth.- Worked with various members of team to continuously improve client experience and retention