Cyndy F. Email & Phone Number

Greater Boston Area

Reporting to CIO, organized over 300 projects and products spanning Americas, EMEA and Asia divisions and 10 business units. Working globally, normalized and analyzed all projects and created a prioritization mechanism that was meaningful to the technical, Agile delivery team, but also transparent to non-technical stakeholders.

Greater Boston Area

Reported to COO, align technology team of $600M business in transition from print and digital media business to events business. Deliver technology solutions and workflows to execute on lead generation, advertising and custom online engagements, while aligning product and engineering teams to ‘Events First’ business strategy by prioritizing operational excellence, customer insight and standardized approach to technology.• Deliver websites, registration, mobile apps and event technology for… Show more Reported to COO, align technology team of $600M business in transition from print and digital media business to events business. Deliver technology solutions and workflows to execute on lead generation, advertising and custom online engagements, while aligning product and engineering teams to ‘Events First’ business strategy by prioritizing operational excellence, customer insight and standardized approach to technology.• Deliver websites, registration, mobile apps and event technology for over 65 trade shows, exhibitions and conferences annually. Establish KPIs, measuring product performance quarter over quarter and YOY.• Scope, build, launch bespoke technology solutions, driving audience acquisition funnel, audience data warehouse, single sign-on, query and segmentation tools; integrated same with industry-standard solutions like Salesforce, Eloqua, Knowledge Marketing, Adobe Analytics, Drupal etc.• Liaise with customers through quantitative and qualitative means, understanding business value proposition and informing product strategy.• Definition and management of product roadmap – Formation of business asks across 6 business units in varied industry segments ranging from Information Security to Advanced Manufacturing to Fashion. Translation into development projects for 5 Scrum teams, off-shore and on-shore consulting engineering.• Improved release velocity, code quality and decreased risk by transitioning waterfall-based, enterprise engineering team to Agile-based teams, including product owners and scrum masters. Show less

Framingham, Ma

UBM Connect (part of UBM, LLC) provided marketing services in healthcare, medical device design and advanced manufacturing. Reported to COO, led Project Management and Program Management across three business units, improved process and delivered technology solutions in support of $110M revenue.• Digital Transformation: Built unified team from inherited personnel. Defined and normalized project and program management workflows to increase stakeholder and customer satisfaction while… Show more UBM Connect (part of UBM, LLC) provided marketing services in healthcare, medical device design and advanced manufacturing. Reported to COO, led Project Management and Program Management across three business units, improved process and delivered technology solutions in support of $110M revenue.• Digital Transformation: Built unified team from inherited personnel. Defined and normalized project and program management workflows to increase stakeholder and customer satisfaction while improving team efficiency and effectiveness.• Define and deliver product roadmap. Launched website builder to deliver websites for over 40 annual trade shows, exhibitions and conferences in a predictable, repeatable fashion. Reduced development time from months to hours, increasing reliability and allowing for consistent measure of customer engagement year over year.• Built relationships with Managing Directors and department heads. Established workflows and communication to gather/validate requirements, communicate product updates, and inform/educate non-technical stakeholders on product development process.• Defined product roadmap in support of business goals and corporate strategic initiatives. Established product management process including those related to backlog prioritization, requirements gathering and user acceptance testing. Show less

Framingham, Ma

Reported to Managing Director lead 30-person team, managed digital initiatives and core infrastructure in support of integrated communications solutions to improve effectiveness of healthcare through information and education, including Product / Project Management, Engineering, Design and Production, Ad Operations and Audience Development.• Defined end-to-end portfolio strategy, components and 2-year roadmap in accordance with corporate strategic initiatives. • Delivered $40M of… Show more Reported to Managing Director lead 30-person team, managed digital initiatives and core infrastructure in support of integrated communications solutions to improve effectiveness of healthcare through information and education, including Product / Project Management, Engineering, Design and Production, Ad Operations and Audience Development.• Defined end-to-end portfolio strategy, components and 2-year roadmap in accordance with corporate strategic initiatives. • Delivered $40M of digital media solutions profitably in accordance with revenue recognition practices including custom online engagements, lead generation, banner advertising for owned and operated and $3M advertising network.• Streamlined operations and increase productivity, utilizing Agile techniques in non-Engineering teams and bridging matrixed organization and with non co-located personnel. Show less

Framingham, Ma

• Delivered and executed $17M custom digital media business including sponsorships, lead generation, online engagement programs and gamification in regulated healthcare industry.• Scrum Master to Agile development team, delivering in-house audience segmentation engine empowering audience development team to pull highly targeted email lists, increasing open rates by 45% and doubling click rates.• Transition development team from Waterfall to Agile Scrum, improving response to business… Show more • Delivered and executed $17M custom digital media business including sponsorships, lead generation, online engagement programs and gamification in regulated healthcare industry.• Scrum Master to Agile development team, delivering in-house audience segmentation engine empowering audience development team to pull highly targeted email lists, increasing open rates by 45% and doubling click rates.• Transition development team from Waterfall to Agile Scrum, improving response to business needs evolving from print-centric to digital-centric publishing. Show less

Waltham, Ma

• Unified people, process and workflows from acquired business units, creating integrated digital project management team. • Measured and reported on product profitability, standardizing product portfolio.• Migrated separate, standalone websites into single, unified platform with single sign-on, reducing cost of audience acquisition.• Localized launch of SearchMedica.com, the search engine for physicians, to US healthcare market. • Migrate multiple digital media websites to… Show more • Unified people, process and workflows from acquired business units, creating integrated digital project management team. • Measured and reported on product profitability, standardizing product portfolio.• Migrated separate, standalone websites into single, unified platform with single sign-on, reducing cost of audience acquisition.• Localized launch of SearchMedica.com, the search engine for physicians, to US healthcare market. • Migrate multiple digital media websites to common platform. Create strategy, execution and delivery of Single Sign-On and asset gating. • Lead product strategy, oversee development, product marketing and vendor relations. Show less

Write monthly New Software column, reviewing four to six new software programs for home users. Select, install and use appropriate new software. Establish relationship with industry vendors. Meet monthly deadlines.

Waltham, Ma

Manage microsites for CMP TechWeb. Generate leads, write Web copy, promotional e-mail newsletters, reporting.

Waltham, Ma

Specialist in simplifying horredously complicated projects.- Implemented Google AdSense across a dozen different Web sites, each with own product & engineering team & code base.- Managed migration of Lycos ad products to new IAB standards, delivering 116 million super-sized ad units in two weeks.- As Group Product Manager developed and implemented business plans, computed ROI, selected content & services for web-based products to meet core metrics – revenue, pageviews, unique… Show more Specialist in simplifying horredously complicated projects.- Implemented Google AdSense across a dozen different Web sites, each with own product & engineering team & code base.- Managed migration of Lycos ad products to new IAB standards, delivering 116 million super-sized ad units in two weeks.- As Group Product Manager developed and implemented business plans, computed ROI, selected content & services for web-based products to meet core metrics – revenue, pageviews, unique visitors, etc. Show less