Responsible for the creation of the Americas strategy and its Go-To-Market execution plan. Bringing the value of the edge enabled, autonomous supply chain enabled by the joint Blue Yonder and Panasonic solutions to the market.

Christopher Russell is an experienced executive and transformational leader with a broad range of capabilities. He has worked globally and across North America with hundreds of clients in Fortune 500 and midsize businesses. He has both deep domain expertise in the application of enterprise supply chain planning and optimization systems and a deep, process-based understanding of what it takes to be successful in demonstrating and selling enterprise software. Chris has delivered value globally across many industry sectors including CPG, food and beverage, aerospace, pharmaceutical, oil/chemicals, paper, transportation life sciences, industrial eCommerce and retail.

NextShift Robotics employs a fundamentally different approach to unlock amazing value for its customers. NextShift provides automated, robotic, material handling solutions to innovative companies in distribution, manufacturing and logistics. The patented NextShift solution increases labor efficiency, order velocity, capacity utilization and process quality for today’s market leaders.

ToolsGroup is the world’s most experienced provider of demand analytics, inventory optimization and supply chain planning software.

Logility, Inc. develops supply chain management software solutions worldwide.Drove direct sales strategy, led presales team and supported revenue growth initiatives.Successfully integrated the Optiant acquisition by Logility - 100% team retention and successful integration.

Optiant, Inc. - inventory optimization software and supply chain business intelligence solutions. (2010, Optiant, Inc. was acquired by Logility, Inc.)Lead Sales, Presales and Services operations, built an effective and predictable Sales process and prepared the company for acquisition.Optiant’s solutions optimally balance resources, total costs, and customer service across the supply chain to deliver greater profitability, increased customer satisfaction, more efficient use of capital, and a resilient supply chain that fully handles uncertainty in supply and demand. Optiant has transformed supply chains for the world’s leading manufacturers including Black & Decker, Henkel, HP, IKEA, Imation, Intel, Microsoft,Hershey, Nestle, Kraft and Sonoco.

RedPrairie Corporation - Transportation Management GroupRedPrairie Ltd., acquired by JDA, provides transportation and workforce solutions manufacturers, distributors, and retailers.

In 2000, Chris was a co-founder of GeoCom USA, a green-field startup. GeoCom-USA was the US reseller of enterprise Supply Chain software from GEOCOMtms. Chris held multiple direct and leadership roles in the course of the company’s progression from startup through exit by acquisition.

Previous RolesVP Presales Eastern Region, Director of Pre-sales, Senior Industry Consultant, Supply Chain Solutions - Baan / InvensysDirector of Pre-Sales, North East - NumetrixPrincipal Manufacturing Consultant, Manager of Training and Methodology, Senior Implementation Consultant - Visibility, Inc.Material Systems Analyst, Planner, Internal international consultant to MRP II deployment - Digital Equipment Corporation