Cynthia Campbell Email and Phone Number
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Performance-focused, award-winning leader with MBA credentials and a proven background achieving large-scale Digital Marketing, Global eCommerce, Mobile & Front End Development, Website Development, Digital Optimization (A/B, Multi-Variant), and New Business Development initiatives for high-profile University of Phoenix, PetSmart and Office Depot, Inc. employers.Demonstrates success in executing new business concepts, increasing online conversion and revenue per visitor, and driving bottom-line results while simultaneously developing and implementing cost-reducing efforts to maximize profits.Offers broad experience in negotiating multi-party agreements and contracts to consistently achieve success in competitive regions.Exhibits skill at developing operational productivity enhancements, global performance improvement strategies, and synergistic team building initiatives to meet and / or exceed goals.Actively collaborates with executives and eCommerce / marketing teams to analyze needs, identify new business opportunities, and attain leverage in critical domestic / international markets.Showcases superior levels of confidentiality and professionalism while leading by example and with integrity to deliver services excellence.
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Sr. Product Manager, DirectorUniversity Of PhoenixPeoria, Az, Us
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Sr. Product Manager, DirectorUniversity Of Phoenix May 2021 - PresentPhoenix, Az, Us
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Sr. Product OwnerUniversity Of Phoenix Aug 2019 - May 2021Phoenix, Az, UsA member of the SAFe Agile Team responsible for defining features, objectives, stories and prioritizing the team backlog. Responsible to streamline the execution of program priorities while maintaining the conceptual and technical integrity of the features or components for the university. Build relationships outside the Agile Team, including working with Product Management, stakeholders, and other Product Owners, with a well-developed ability to grasp assignments and manage from inception through to completion; comfortable working a fast-changing environment and juggling multiple priorities.
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Sr. ManagerPetsmart 2013 - 2018Phoenix, Arizona, UsDigital Marketing ￨ Optimization ￨ Mobile ￨ Front End Development ￨ Content Management ￨ Auto Ship Capitalized on the opportunity to lead targeted digital marketing and optimization initiatives, including coordinating online production and operations teams in meeting marketing goals, as well as communicating digital findings and insights to stakeholders pertaining to site marketing and optimization.Established a digital calendar to accomplish team cohesion with various internal and external requirements.Developed lucrative external vendor relationships to design project specifications, and further consulted with and provided technical requirements and solutions to increase conversion / revenue per visitor.Utilized broad scope of industry knowledge and dynamic business acumen toward leading forward-thinking digital optimization and mobile / front end development, including facilitating site navigation, content development, checkout and promotional capabilities instrumental in driving marketing success.Designed, run, and analyzed A/B, funnel, and other tests to improve customer experience and optimize merchandising programs, including working with IS and cross-functional teams to deliver, market, measure, operationalize, and optimize mobile products and features to customers to boost bottom-line performance.Implemented and lead subscription program from digital marketing, operational initiatives and retention management with interactive strategies to continually acquire new customers and drive them to purchase more within the subscription program. -
Sr. ManagerOffice Depot 2012 - 2013Boca Raton, Florida, UsGlobal eCommerceMaximized bottom-line performance by leading educational / community content teams by creating a global strategy for OfficeDepot.com, including developing unique “Ask and Answer” function for eCommerce.Cultivated post-transactional e-mail campaigns to increase customer ratings and review program, including implementing new Knowledge Centers for customer education and creating new product learning concepts.Apply strong leadership talents toward managing an alternate OfficeDepot.com site for Canadian markets.• Ensured education and community content teams remained focus on eCommerce goals.• Cost-effectively managed third-party vendor accounts and negotiated terms and initiatives. -
Online Marketing ManagerOffice Depot 2010 - 2012Boca Raton, Florida, UsDrove business growth by managing onsite merchandising strategy generating $700+ million in revenue.Designed and developed campaign strategy across online vehicles with merchandising’s products and marketing promotional calendar, and created online campaigns to align with sales and margin goal initiatives.Reviewed product trends and seasonality to market in areas with highest growth and volume opportunity.Expertly analyzed and tracked merchandising’s product and promotion results against financial goals.• Successfully managed $90+ million in sales annually.• Developed current online marketing direct reports to meet goals.• Owned several online marketing and eCommerce website enhancements.
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Sr. Associate MerchantOffice Depot 2008 - 2010Boca Raton, Florida, UsStrategically steered development of business plans to meet sales and profit objectives in assigned product categories, including managing multiple product category lines in excess of $100 million revenue.Evaluated business trends and planned category strategies (e.g. market share expansion, up sell efforts).Maximized revenue and profit via assortment mix and vendor cost negotiations, along with boosting the bottom line by forecasting and executing sales and margin plan by category.• Positioned private brands within specific unpenetrated categories.• Built strong existing relationships while implementing new partnerships.• Spearheaded brand expansion and placement implementation within top categories.
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Retail Promotional Marketing ManagerOffice Depot 2006 - 2008Boca Raton, Florida, UsPlayed a vital role in driving personally developed promotional campaigns by analyzing operating initiatives, identifying industry trends, and determining current and future business initiatives to meet goals.Collaborated with cross-functional teams to achieve campaign objectives and set campaign parameters.• Improved processes for campaigns and promotions by making sound recommendations.• Developed, managed, and communicated a master campaign calendar based on priorities.Additional Roles Held:Assistant Merchant ￨ Senior Planning Analyst (2000 – 2006)
Cynthia Campbell Skills
Cynthia Campbell Education Details
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Florida State UniversityBachelor Of Arts In Merchandising ￨ Business -
University Of PhoenixGeneral
Frequently Asked Questions about Cynthia Campbell
What company does Cynthia Campbell work for?
Cynthia Campbell works for University Of Phoenix
What is Cynthia Campbell's role at the current company?
Cynthia Campbell's current role is Sr. Product Manager, Director.
What is Cynthia Campbell's email address?
Cynthia Campbell's email address is cc****@****art.com
What is Cynthia Campbell's direct phone number?
Cynthia Campbell's direct phone number is +156128*****
What schools did Cynthia Campbell attend?
Cynthia Campbell attended Florida State University, University Of Phoenix.
What are some of Cynthia Campbell's interests?
Cynthia Campbell has interest in I Like To Volunteer, I Am Very Active In My Community, Outdoor Activities, Hang Out With My Family And Friends.
What skills is Cynthia Campbell known for?
Cynthia Campbell has skills like Marketing Strategy, New Business Development, Competitive Analysis, Merchandising, Contract Negotiation, Visual Merchandising, Cross Functional Team Leadership, Profit, Sales, Global Sourcing, Product Development, Management.
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