• Leading the direct-to-consumer marketing vision and strategy, introducing a full-funnel growth marketing model, building the team, and establishing a best-in-class digital marketing tech stack• Setting program and sales goals with the executive team, establishing revenue tracking methods and marketing analytics frameworks• Ensuring seamless, optimized, and a/b tested marketing programs across all touchpoints in the consumer journey - digital advertising (CTV, paid social, display, SEM), organic search (SEO), web, CRO (conversion rate optimization), campaigns, promos, email & lifecycle marketing, upsell, referral and loyalty programs• Partnering with finance, product, supply ops, engineering, product marketing, PR, social and affiliate on strategic enhancements and process improvements

• Manage multi-channel growth marketing strategy for the direct-to-consumer portfolio including digital courses, innovation programs, leadership training and summit events• Lead paid media growth, optimization and performance across core and experimental channels including Facebook, Google, Youtube, LinkedIn, Podcast & more• Build the A/B testing pipeline across the conversion funnel, email marketing, paid advertising and new experiments• Conceptualize and execute end-to-end marketing plans - collaborating with internal/external teams on copy, web tactics, advertising, email marketing and nurtures, chat playbooks, sales scripts & more• Partner with Product Marketing, Creative, Web/SEO, Social and Analytics to enhance marketing effectiveness• Dig into data, surveys and analytics systems to uncover customer insights and build KPI dashboards (Google Analytics, Optimize, Ads Managers, SalesForce, Marketo, Tableau, etc)

Highlights: • 1st marketing hire, built the ecommerce sites, digital marketing and retail marketing programs from the ground up and achieving growth from 0 to 15 million users• Spearheaded product marketing launch of top gadget ‘Skyroam Solis’, exceeding brand and acquisition goals, and achieving #1 top sales day in entire company history• Led subscription product marketing launch including naming & branding, go-to market plan, messaging, targeting, segmentation, creative direction, budgeting and strategy for digital activation with web, a/b testing, ecommerce bundling, product lifecycle updates, video development, social media, PR, affiliate, advertising partners, paid social and SEM/SEO• Organized holiday gifting campaign across international audiences achieving continuous 10x revenue lift via email marketing, social, PR and paid advertising• Managed retail marketing strategy and creative development for North America, EMEA and APAC markets from vending machine visuals, to airline magazine covers, multi-lingual packaging, POS materials and localization• Built affiliate community network from 0 to 1400+ travel influencers, bloggers & more • Achieved organic social media growth from 0 to 120K+ fans---Backed by Lenovo Group, Skyroam enables seamless global WiFi for mobile, Internet of Things (IoT), M2M, and wearable devices through its patented vSIM technology. Skyroam’s mobile hotspot is the market-leading WiFi solution for international travelers, as featured by Conde Nast, Buzzfeed, Forbes, & more. Partnering with industry leaders such as Starwood Preferred Guest, Lufthansa, and Philippine Airlines, Skyroam is bringing people and businesses into the future of global connectivity. Skyroam hotspot is sold in airports across the globe as well as on skyroam.com.

• Developed the digital marketing landscape from the ground up for owned global e-commerce and Amazon.com including the website, store experience (Shopify), landing pages, paid media (Facebook & Google Ads), email campaigns, lifecycle marketing, referral, influencer, social and PR• Spearheaded international direct-to-consumer expansion from 1 country to 45 countries• Built global creative guidelines, templates and digital assets for email, social, website & all channels• Owned copy/creative development for consumer electronics packaging, product guides, retail advertising and store presence

Built a marketing curriculum, led workshops and coached teens on small business entrepreneurship and marketing, creative development, social media, blog writing, events, partnerships and community outreach. -- Bloom Justice is a garden, a design program, and also a social entrepreneurship program; Bloom Justice provides flowers designed by local youth for neighborhood shops and restaurants. Teens earn money, learn garden skills, floral design, and marketing skills; the neighborhood gets flowers.

• Managed data-driven marketing strategy, product positioning, persona segmentation, campaign briefing, creative development, benchmarking and metrics reporting for retail loyalty partnership, educational email newsletter, low-income and multi-cultural engagement programs & more. • Built on integrated multi-channel marketing roadmap to achieving product/program goals for awareness, engagement and acquisition via email marketing, A/B testing, CRM segmentation, display banners, SEM, web, mobile, social media, direct mail, and retail collateral.

Marketing campaign strategy and execution, go-to market plans and business strategy for various clients including:• Presidio Graduate School: Social media marketing strategy and management• Habitat Horticulture: Social media & PR strategy achieving 4x growth in brand reach• Sustainable Brands: Crafted go-to-market and product marketing strategyTasks: strategic and tactical marketing planning, product positioning, messaging development, email marketing, social media, copywriting, website management, events marketing, PR, blog writing, print collateral.

• Crafted brand story for email campaigns, press pitches, social media content (Facebook, Twitter,Youtube) – attracting nearly 10k volunteers, partners and participants in the 1st year• Coordinated events marketing for Farm Film Nights – drawing in over 1,000 participants in 3 days• Contributed to a successful Kickstarter fundraising campaign securing $22k in 1 month