Cyndie Hoffman Email & Phone Number

San Francisco, California, US

• Leading the direct-to-consumer marketing vision and strategy, introducing a full-funnel growth marketing model, building the team, and establishing a best-in-class digital marketing tech stack
• Setting program and sales goals with the executive team, establishing revenue tracking methods and marketing analytics frameworks
• Ensuring seamless, optimized, and a/b tested marketing programs across all touchpoints in the consumer journey - digital advertising (CTV, paid social, display, SEM), organic search (SEO), web, CRO (conversion rate.
• Partnering with finance, product, supply ops, engineering, product marketing, PR, social and affiliate on strategic enhancements and process improvements

Mountain View, California, US

• Manage multi-channel growth marketing strategy for the direct-to-consumer portfolio including digital courses, innovation programs, leadership training and summit events
• Lead paid media growth, optimization and performance across core and experimental channels including Facebook, Google, Youtube, LinkedIn, Podcast & more
• Build the A/B testing pipeline across the conversion funnel, email marketing, paid advertising and new experiments
• Conceptualize and execute end-to-end marketing plans - collaborating with internal/external teams on copy, web tactics, advertising, email marketing and nurtures, chat playbooks, sales scripts & more
• Partner with Product Marketing, Creative, Web/SEO, Social and Analytics to enhance marketing effectiveness
• Dig into data, surveys and analytics systems to uncover customer insights and build KPI dashboards (Google Analytics, Optimize, Ads Managers, SalesForce, Marketo, Tableau, etc)

San Francisco, California, US

• Highlights:
• 1st marketing hire, built the ecommerce sites, digital marketing and retail marketing programs from the ground up and achieving growth from 0 to 15 million users
• Spearheaded product marketing launch of top gadget ‘Skyroam Solis’, exceeding brand and acquisition goals, and achieving #1 top sales day in entire company history
• Led subscription product marketing launch including naming & branding, go-to market plan, messaging, targeting, segmentation, creative direction, budgeting and strategy for digital activation with web, a/b testing.
• Organized holiday gifting campaign across international audiences achieving continuous 10x revenue lift via email marketing, social, PR and paid advertising
• Managed retail marketing strategy and creative development for North America, EMEA and APAC markets from vending machine visuals, to airline magazine covers, multi-lingual packaging, POS materials and localization

San Francisco, California, US

• Developed the digital marketing landscape from the ground up for owned global e-commerce and Amazon.com including the website, store experience (Shopify), landing pages, paid media (Facebook & Google Ads), email.
• Spearheaded international direct-to-consumer expansion from 1 country to 45 countries
• Built global creative guidelines, templates and digital assets for email, social, website & all channels
• Owned copy/creative development for consumer electronics packaging, product guides, retail advertising and store presence

Built a marketing curriculum, led workshops and coached teens on small business entrepreneurship and marketing, creative development, social media, blog writing, events, partnerships and community outreach. -- Bloom Justice is a garden, a design program, and also a social entrepreneurship program; Bloom Justice provides flowers designed by local youth for.

Oakland, California, US

• Managed data-driven marketing strategy, product positioning, persona segmentation, campaign briefing, creative development, benchmarking and metrics reporting for retail loyalty partnership, educational email.
• Built on integrated multi-channel marketing roadmap to achieving product/program goals for awareness, engagement and acquisition via email marketing, A/B testing, CRM segmentation, display banners, SEM, web, mobile.

• Marketing campaign strategy and execution, go-to market plans and business strategy for various clients including:
• Presidio Graduate School: Social media marketing strategy and management
• Habitat Horticulture: Social media & PR strategy achieving 4x growth in brand reach
• Sustainable Brands: Crafted go-to-market and product marketing strategyTasks: strategic and tactical marketing planning, product positioning, messaging development, email marketing, social media, copywriting, website.

San Francisco, California, US

• Crafted brand story for email campaigns, press pitches, social media content (Facebook, Twitter,Youtube) – attracting nearly 10k volunteers, partners and participants in the 1st year
• Coordinated events marketing for Farm Film Nights – drawing in over 1,000 participants in 3 days
• Contributed to a successful Kickstarter fundraising campaign securing $22k in 1 month

San Francisco, California, US

San Francisco, CA, US

Bachelor Of Science - Bs, Economics, Minor In Psychology

Master Of Business Administration (Mba), Business And Sustainable Management