Cyndi Chen's Location
New York City Metropolitan Area, United States, United States
Cyndi Chen's Contact Details
Cyndi Chen work email
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Cyndi Chen personal email
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Cyndi Chen phone numbers
About Cyndi Chen
(she/her) Current strategist, former UX designer, using my research background to learn about people, dissect business problems, and implement experiments.Interests: circular economy, human narratives, the brain, technology, culture, and art. Oliver Sacks is my hero.
Cyndi Chen Work Experience Details
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Associate Principal, Corporate StrategyIbm Sep 2023 - PresentArmonk, New York, Ny, Us -
Corporate Strategy Lead ConsultantIbm Sep 2021 - Sep 2023Armonk, New York, Ny, Us
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Corporate Strategy Senior ConsultantIbm Sep 2020 - Sep 2021Armonk, New York, Ny, Us
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Corporate Strategy ConsultantIbm Sep 2019 - Sep 2020Armonk, New York, Ny, Us
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Co-Founder, Hand Me Up Brand (Now Merrybox)Merry Go Rounds Oct 2017 - May 2019Easton, Massachusetts, UsWorked with the CEO of Merry Go Rounds (a brick and mortar children's consignment shop outside of Boston) to create Hand Me Up. Hand Me Up is a subscription box service that sends you 4-5 curated secondhand children's outfits each season. You tell us your child's size and style, and we'll send you a box. When your child outgrows the clothing, you have the option to sell them back to us and receive a box of items the next size up.We launched our beta version in summer 2019. Full launch, rebranded as "Merry Boxes", by summer 2020.Primary responsibilities included conducting field research on parents of young children, conducting in-store experiments, organizing pop-up shops, developing brand strategy, developing digital strategy for our online shop, and building box prototypes. From 2018-2019, the Hand Me Up team raised over $50k in grant funding for our social enterprise and continues to provide thought leadership on the Circular Economy. Visit: 285 Washington Street, North Easton, MA 02356 -
Summer StrategistSylvain Labs, Inc Jun 2018 - Aug 2018New York, Ny, Us- Worked with major sports organization to craft long-term growth strategy for its women’s league that highlights the strength and power of the players; Board of Governors approved recommendations, league Commissioner agreed to fund plan- Engaged a $110b revenue tech company’s Creative Lab in a 3-week sprint to uncover 70+ product provocations based on cultural trends -
Product Associate, Parent ExperienceCaredox Jan 2016 - Mar 2017Ramsey, Nj, UsB2C initiatives for parent engagement:- Tripled parent signups (from 22% to 68%) over 10 months in participating districts- Implemented major vaccine marketing campaign, generating $600,000 in revenue- Designed and tested tool empowering account managers to automate enrollment emails for parents, saving over 160 annual man hours for Customer Success team- Conducted qualitative UX research or parent users in Middlebury, IN and Vail, AZ; wire-framed solutions later implemented by engineering team to streamline parent on-boarding user experience by 10% -
Growth Marketing ManagerHireart Apr 2015 - Dec 2015New York, New York, Us- Lead strategy and execution for paid advertising: up to 35 simultaneous paid ad campaigns across up to 10 different channels. Designed and project managed a tool that allows anyone on our team to easily change the bidding strategy for any CPC ad. - Launched the HireArt Sales Challenge, a new way to source sales job candidates. Managed content strategy, influencer marketing, social, and paid ads. Received 1000 applications and found qualified applicants for all 40+ participating roles.- Quantitative UX research: Led strategy and execution for in-app AB tests. - Architect for B2C email marketing strategy. Refined and scaled outbound processes, conducted AB tests to optimize existing inbound email strategy, designed and executed new inbound email campaign strategies. -
User Experience LeadCollaborativehealth Mar 2013 - Apr 2015My role in CollaborativeHealth was to create a simple, delightful, and effective mobile and web experience for our users, many of whom have had trouble trying to change their habits and lead a healthier life. Fourth full-time employee. - Originated UX and interaction flow for new features- Conducted qualitative UX research on mobile and web apps, then implemented strategic changes as necessary- Team lead for "What's in it for me?" feature, a web interaction that prompts users to think about their long-term goals, then use them to visualize the benefits of taking healthy actions in the presence. Worked with Professor Esther Papies on content, then managed design and engineering team for implementation. -
Alumni Fund LiaisonYale University Oct 2010 - Oct 2012New Haven, Ct, Us- Alumni Fund Liaison: raised over $100,000 in the 2011-2012 year (top-ranked student fundraiser). Persuaded alumni of Yale University (Yale College as well as grad and professional schools) to donate to their respective alumni funds; convinced non-donors to participate in funds and donors to upgrade - On-Site Events Worker: facilitated formal, on-campus events for high-value donors to the University -
Brand Management InternImaginity Jun 2012 - Aug 2012- Consulted international clients in brand strategy, particularly in the food and beverage industry- Helped develop the brand identity for a new dog snack company in Peru. - Redesigned and managed Imaginity’s internet brand: Restructured meta-descriptions for SEO, collaborated with outside vendors and consultants to make the website multilingual; created case reports for recent projects - Collated industry analyses to help the company expand its client base to a variety of consumer markets -
Yale Presidential Public Service FellowInternational Festival Of Arts & Ideas Jun 2010 - Aug 2010New Haven, Connecticut, UsWorked under the marketing and development departments- Coordinated radio interviews with artists, conducted artist research- Conducted economic impact survey based on patron feedback and post-festival online survey for patrons- Created press book for individual artists, supervised volunteers - Designed press packets for sponsors in collaboration with the development department- Directed office sustainability initiative
Cyndi Chen Skills
Editing
Research
Social Media
Microsoft Office
Powerpoint
Spanish
Analysis
Microsoft Excel
Public Speaking
Event Planning
Strategy
Advertising
Spss
Data Analysis
Qualitative Research
Nonprofits
Writing
Statistics
B2c Marketing
Conversion Optimization
User Experience
Content Marketing
Wordpress
Python
Cross Cultural Communication Skills
Community Outreach
Email Marketing
Value Propositions
Social Networking
Social Media Marketing
Blogging
Tableau
Team Leadership
Project Management
Design Thinking
Entrepreneurship
Cyndi Chen Education Details
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Yale School Of ManagementMaster Of Business Administration - Mba -
Yale UniversityCognitive Science
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Ies MadridHistory Of Art
Frequently Asked Questions about Cyndi Chen
What company does Cyndi Chen work for?
Cyndi Chen works for Ibm
What is Cyndi Chen's role at the current company?
Cyndi Chen's current role is Tech Strategist and Design Enthusiast @IBM.
What is Cyndi Chen's email address?
Cyndi Chen's email address is cy****@****ale.edu
What is Cyndi Chen's direct phone number?
Cyndi Chen's direct phone number is +126022*****
What schools did Cyndi Chen attend?
Cyndi Chen attended Yale School Of Management, Yale University, Ies Madrid.
What skills is Cyndi Chen known for?
Cyndi Chen has skills like Editing, Research, Social Media, Microsoft Office, Powerpoint, Spanish, Analysis, Microsoft Excel, Public Speaking, Event Planning, Strategy, Advertising.
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