Cyndi Gutowski work email
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Innovative and strategic Marketing Leader with 15+ years of successful experience in complex Business-to-Business (B2B) environments. Recognized for transforming and driving growth through strategic marketing campaigns, brand initiatives, product messaging, and social media activities. Known for a proactive attitude, commitment to process excellence, and a collaborative approach to fostering team development, vendor management, sales enablement, and revenue growth. Dynamic, results-oriented technology professional involving buyers journeys, digital experiences, ABM, product marketing, campaign management, vendor management, and data analytics. Brings business growth, collaboration & process excellence discipline to functions with a strong focus on marketing and sellers enablement. Agile, diverse, dedicated, competitive, marketing manager with proven leadership skills and cross-functional relations. Experienced in leading, designing, and driving marketing strategies, digital marketing, go-to-market, product launch, customer success, ABM programs, digital advertising, and direct marketing campaigns, contributing to profitable market share growth. Highly energetic, effective, efficient, passionate, self-starter contributor making a difference in the new buyers' journey of today and tomorrow!Specialties: Cybersecurity, Digital Transformation, Cloud specializing in: Integrated, Strategic Marketing-Product Marketing-Partner Marketing-Business Development-Customer Experience-Account Based Marketing (ABM)-Digital Marketing-Demand Generation-Communications-Launch Markets & Products-Field Marketing-Online Marketing-Social Media-Events Management-Project Management-Business DevelopmentTargets: B2B-B2C-Fortune 500- IT Industry-Cloud-Storage-IoT-AI-Security-PartnerSkills: Leadership-Management-Coach-Vision-Strategic-Agile Business Analysis-Excellent Verbal and Written Communication Skills-Negotiation Skills-Influential-Analytical-Results Driven-Proactive-Collaborative-Independent-Cross Functional-Public Speaking-Executive C-Level Presenter-Customer Experience-Service-Product Development-Multi-Task-Strong People Skills-Persona DefinitionTools: HubSpot, Channelitivity, MarketPlace, HighSpot, 6Sense, Slintel, Pendo, ZoomIfo, Sales Navigator, Monday.com, JIRA, Asana, Google Suite, Adobe Creative Suite, Microsoft Office Suite, Figma, HubSpot CRM, Salesforce, Google Analytics, SEO, SEMRUSH, TechTarget, BrightTalk, HopIn, HotJar, SpyFu, Screaming Frog, Priority Engine, Bombora, Boardroom Insiders, HGInsights, ADword
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Director, Marketing CampaignsPeak NanoDenver, Co, Us
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Director, Marketing CampaignsPeak Nano Oct 2023 - PresentValley View, Oh, UsCampaign Strategy and digital marketing planning and execution, I specialize in meticulously planning and executing events tailored to promote specific projects, encompassing advertising initiatives and political campaigns. My responsibilities involve harmonizing the efforts of diverse agencies and marketing functions. I excel in recruiting internal team members and crafting strategic plans to effectively communicate brand message, drive awareness and propel our organization. -
DirectorRagnar Marketing Jul 2023 - Present
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Director, Marketing CampaignsSimspace Corporation Nov 2021 - Jul 2023Boston, Massachusetts, Us• Achieved Growth: Built $3M+ ARR Enterprise opportunity pipelines via inbound/outbound, Digital, Awareness, Trade-shows, Webinars, and Syndication campaigns, set KPIs, analyze, A/B testing, reporting, track ROI on all digital platforms to drive awareness through SEO, paid ads, nurture, and ABM mapped to buyers’ journeys.• Developed and Drove B2B Marketing Strategy: Acquired over 30,000 contacts, 3,000+ ICP contacts, increasing pipeline growth by 30% through inbound and organic growth.• Fueled Organization Growth: Built from scratch lead, mentored, championed a team of marketing professionals and multiple third-party vendors to create high-impact, high-value designs, tools and marketing CTAs collaboratively and integrated, mapping to buyers’ journey to attract, engage, and accelerate conversion rates.• Business Alignment: Work cross-functionally with executives, key stakeholders, and business department leads to align business, revenue, target ICP strategies, and GTM, with effective communications and collaboration on campaigns and awareness driving 200+ high qualified marketing leads per quarter.• Marketing Automation: Built and designed marketing strategies utilizing intent, in-market activity, SEO, SEM, high-value content, blogs, pitches, messaging, social, events, infographics, video, demos, personalization landing pages, high-value assets ROI calculator, trials, freemiums, case studies, referals, reports, guides, and infographics mapping strategy to effectively target audiences increasing reach by 200% in 18 months.• Sales Enablement: Interface with sales, SDRs, Partners, and customers, built Sales Plays, Sales Kits, leads, talk tracks, competitive checklists, objection handling, email templates, and high-touch personalized ABM intent data and assets to drive customer engagement and pipeline acceleration to enable conversion. Reduce churn resources upsell/cross-sell programs, referrals, discounts, including customer success stories, and priority access -
Senior Product Marketing ManagerSecurityscorecard May 2021 - Nov 2021New York, New York, Us• SaaS Portfolio: Defined product messaging, key differentiators, competitive analysis, substantiation, and evidence• Customer Success: Reduced churn through communications, feature adoption, cross-sell, and up-sell with incentives.• Strategic Vision: Initiated and launched portfolio cross-functionally through direct and indirect channel -
Manager, Senior Solutions Marketing ManagerNetapp Nov 2017 - May 2021Leading portfolio and go-to-market strategy, planning, and execution for hybrid cloud, hyper converged infrastructure, and unstructured data solutions involving security, compliance, business continuity, and virtual desktops. • Solution Marketing Strategy: Conducted thorough market research and trends to uncover and capitalize on emerging opportunities for data protection and business continuity solutions to navigate the COVID pandemic.• Campaign Strategy: Developed marketing campaigns to increase the awareness and presence of the company's data protection and business continuity solutions• Creative Strategy: Developed the creative strategy, direction, and personality for all creative marketing.• Project Management: Directed creative work across the digital cross-functional organizations by managing the team including messaging, visual design, SEO, digital ad, buyers’ journey, and sellers’ enablementKey accomplishment: Accelerating sales with knowledge, resources, and leads while generating revenue and filling the pipe through digital marketing and social initiatives.
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Manager, Strategic Account And Technical Product MarketingOracle Feb 2010 - Aug 2017Austin, Texas, UsKey accomplishment: Organization Manager responsible for Marketing and Customer Advocacy driving demand, awareness, and trusted advisor relationship in key accounts resulting with a 10x revenue increase in 18 mo.In this Marketing and Strategic role I am responsible for managing the organization responsible for increasing revenue by growing awareness per persona, synthesizing differentiation and value, building technical customer relationships, and shortening sales cycles with social media, web presence, tools, collateral, and events globally. Collaborate with cross-functional teams; manage technical customer organizations with strong executive communications skills -Increased discover-ability and awareness by 50% - Designed and executed industry and persona specific marketing plans, product launch plans targeting social media, events, blogs, community, and web page influencers-Increase adoption (14 quarters of YoY growth) - Responsible for growth and account expansion, trusted advisor managing community, focus groups and events, expanded trials conducting product demos, hands-on-labs, and user groups-Increased competitiveness awareness - Manage, track, and publish comparative studies and competing products with 3rd party Industry Analyst to substantiate key differentiators in collaboration with Product Management and Competitive Intelligent teams-Customer Advocate and Strategic Relations - Increased revenue growth 10x in 18 months , Collaborate with executive sales team, transform customer strategy to product requirements, negotiate road map priorities with engineering-Shortened sales cycle by 20%- Built effective sales tools and assets that conveyed advantages and competitive differentiation by Industry-Provide day-to-day support for key technology initiatives and activities- cross functional teaming, collaboration, communication, messaging, positioning, asset development, presentations, videos, brochures, campaigns, analyze market and competitive trends -
Sr Product Marketing Manager, Open StorageSun Microsystems Sep 2006 - Feb 2010Palo Alto, Ca, UsKey Accomplishment - Increased market share and enhanced corporate and product brand equity in the storage market. Moved corporate from “Niche” to "Visionary" quadrant in their storage yearly storage analyst report as a result of this technology and ability to execute.Product Marketing Manager for Sun MicroSystems Business Unit responsible for driving and growing new product introduction revenue by building advanced industry leader momentum with consistent brand, image, messaging, and promotional campaigns for all internal and external initiatives. Increased market share and enhanced corporate and product brand equity in the storage market spearheading launch.• Developed and executed timely, integrated market plans penetrating the market with awareness and direct marketing• Enabled sales channels with timely information, customer targets, tools and leads.• Managed worldwide product launch teams; integrating multiple cross-functional areas and business groupsInitiatives resulting with:1. Over 250 articles, nearly 30,000 page hits, 450 product trials, fully trained and equipped direct and indirect channels day of launch2. Within two months of launch moved corporate from “niche” player to “visionary” in Gartner Magic Quadrant -
Sr. Marketing Communications ManagerSun Microsystems Sep 2005 - Aug 2006Palo Alto, Ca, UsGlobal Marketing communications for storage business unit, responsible for defining, budgeting, developing, and managing, global strategic integrated marketing communication programs. Enabled sales, executive staff and increased awareness by developing, managing, and communicating, product and solution collaterals for internal and external audiences, PR and Industry Analyst Relations, including; brochures, briefs, data sheets, product presentations, success stories, white papers, FAQ’s, product guides, and messaging tools. Aligned worldwide integrated marketing programs with business objectives and established single point of contact resulting with consolidated, consistent brand, image, and message for website, collateral, and awareness. Increased market share and enhanced product brand equity in the storage market with awareness and promotional campaigns. Maintained Marketing communication budget effectively managed writers, editors, creative services vendor and contracts
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Marketing ManagerStoragetek Nov 2000 - Sep 2005Global Marketing for Data Protection and Archival Solutions including Tiered Virtual Storage Management Software, Disk, and Tape, responsible for revenue and sales support. Accelerated Product revenue ramp, developed strategic global-integrated Go To Market Plans that penetrated market and enabled sales channels with prod literature, customer targets, tools and leads. Improved the quality and quantity of customer and prospect leads with demand generation campaigns, in collaboration with market intelligence, industry analysts, competitive intelligence, partners, field sales, and customers, that captivated target audiences. Spearheaded Launch Team at product rollout, facilitated communication and coordinated efforts between multiple functional areas, monitored and tracked activities to ensure Go To Market Plans were executed as designed with timely resolution of issues. Increased market awareness w/industry analyst, PR,webinar, seminar, podcast, advertisement, and tradeshows.
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Product ManagerStoragetek Nov 1997 - Sep 2000Product management for StorageTek Open Systems Disk portfolio responsible for product management through out the lifecycle including product definition, market base price model, target costs and marketing strategies. Established and identified winning product definition vital to customer Data Protection, Archive, and Tiered storage environments, imperative to market conditions, technically innovative and competitiveDeveloped product marketing strategy, marketing requirements documentation, defined target markets, identified distribution strategy, financial business plan, monitored and managed forecasts and revenue targets Managed product lifecycle process and established priorities to ensure product release remained on target and viable through new product development Developed and delivered training for Direct and Indirect Sales Channels, presentations for Customer, Industry Analyst, and Press Relations
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Project ManagerNetwork Systems Sep 1991 - Nov 1997Dubai, Dubai, AeProject and process management for Product development TeamFulfilled program objectives consistently within budget, initiated, planned, monitored, tracked, and executed cross functional team programs activities and progress, ensured timely resolution of issues, and facilitated communication and coordinated efforts between multiple functional areas. -
Configuration ManagementNetwork Systems Sep 1989 - Nov 1991Dubai, Dubai, AeSimplified order, manufacturing, shipping, and billing of highly configurable hardware and software products by developing and implementing product hierarchy that presented ease of ordering and configuring for Marketing and Sales organizations, simplified manufacturing instructions for ease of manufacturing/build, and a product hierarchy that simplified billing and made it easy for customers upon receiving and submitting payment for product. Improved communication of product technical information by writing and simplifying the information.Ensured manufacturing was current with product revisions and tracking and documenting technical updates by Processing Engineering Change Notices adhered to ISO 9000 regulations
Cyndi Gutowski Skills
Cyndi Gutowski Education Details
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Front Range Community CollegeBusiness And Marketing -
Hennepin Community CollegeComputer Science
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Colorado Technical UniversityIn Process - Master Of Business Administration - Mba
Frequently Asked Questions about Cyndi Gutowski
What company does Cyndi Gutowski work for?
Cyndi Gutowski works for Peak Nano
What is Cyndi Gutowski's role at the current company?
Cyndi Gutowski's current role is Director, Marketing Campaigns.
What is Cyndi Gutowski's email address?
Cyndi Gutowski's email address is cg****@****ess.com
What is Cyndi Gutowski's direct phone number?
Cyndi Gutowski's direct phone number is +130345*****
What schools did Cyndi Gutowski attend?
Cyndi Gutowski attended Front Range Community College, Hennepin Community College, Colorado Technical University.
What are some of Cyndi Gutowski's interests?
Cyndi Gutowski has interest in Career, Travel, Reading.
What skills is Cyndi Gutowski known for?
Cyndi Gutowski has skills like Product Marketing, Product Management, Go To Market Strategy, Internal Communications, Cross Functional Team Leadership, Strategy, Enterprise Software, Marketing Management, Demand Generation, Product Launch, Program Management, Messaging.
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