Cynthia Abbott

Cynthia Abbott Email and Phone Number

Founder and Business Consultant @ Positively Better
Orlando, FL, US
Cynthia Abbott's Location
Raleigh-Durham-Chapel Hill Area, United States, United States
Cynthia Abbott's Contact Details
About Cynthia Abbott

Driving business growth and transformation for world-class companies is my passion. A strategic, growth-minded, and results-driven executive, I bring proven experience in workplace transformation, organizational change management, and servant leadership within startups, mid-market, and multinational corporations. As a catalyst for positive change, I partner with CEOs, boards, and senior executives to help them adapt to evolving business landscapes, unlock peak performance, enhance their competitive advantage, and maximize stakeholder value for sustainable long-term success. In my leadership roles as CMO and VP, I have sparked growth of up to 283% in highly competitive markets, positioning firms as industry leaders and securing honors, including a #26 ranking on the Inc. 5000 list and recognition from CNBC, EY Entrepreneur, and Forbes. I have actively managed marketing budgets up to $12M, optimizing branding programs while demonstrating return on investment.As an active leader in the business community, I serve as the Program Chair of the North Carolina Executive Roundtable and as an Expert Council Member for the SKEMA Program at NC State University. I previously served as a member of Chief, a women’s think tank, and as a Board Member and Communications Chair for the Triangle Organizational Development Network.Core Competencies:Strategic Vision and Leadership AcumenOrganizational Acceleration and Cultural TransformationChange Management and Continuous ImprovementBusiness Acuity and Growth StrategiesCommunication and Stakeholder ManagementTeam Building and Performance ImprovementData-Driven Decision MakingGlobal Mindset and Cross-Cultural CollaborationProblem Solving and Analytical ThinkingCorporate Marketing and CommunicationsContact me at: cyndyabbott1@gmail.com

Cynthia Abbott's Current Company Details
Positively Better

Positively Better

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Founder and Business Consultant
Orlando, FL, US
Cynthia Abbott Work Experience Details
  • Positively Better
    Founder And Business Consultant
    Positively Better
    Orlando, Fl, Us
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  • Agma Global
    Executive Director
    Agma Global Jan 2024 - Present
    Washington, District Of Columbia, Us
    The Alliance for Gray Market and Counterfeit Abatement (AGMA) is a non-profit organization focused on intellectual property protection in the high-tech industry. Its main goals are:To combat four distinct threats to the high-technology industry:Gray marketingCounterfeitingService and warranty abuseDigital IP protectionTo protect the authorized distribution channels and intellectual property of authorized goods in order to preserve customer satisfaction and maintain brand integrity.To address the global impact of gray marketing and counterfeiting of technology products.To focus on industry and public education, sharing and developing best practices to effectively hinder threats to intellectual property.To present members and the industry with strategic ideas for addressing key IP protection issues and introduce better controls or processes in mitigating threats to IP. To learn more visit www.agmaglobal.org
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  • Harvard Business Review
    Advisory Council Member
    Harvard Business Review Aug 2024 - Present
    Brighton, Ma, Us
    Harvard Business Review (HBR) Advisory Council is a research community of professionals who provide insights to help shape the content of HBR and add a perspective on management and leadership.
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  • Business Roundtable Alliance
    Partner
    Business Roundtable Alliance Jul 2024 - Present
    The Business Roundtable Alliance is an invitation-only, membership-based organization where entrepreneurs and small business leaders can connect and engage in meaningful dialogue, share real-life experiences, and collaborate on initiatives that drive business success. Our primary services include monthly roundtable discussions, workshops, and access to resources to help small business leaders navigate challenges, seize opportunities, and achieve sustainable success.For more information contact cyndy@businessroundtablealliance.com
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  • North Carolina Executive Roundtable
    Programs Chair
    North Carolina Executive Roundtable Nov 2022 - Present
    Raleigh, Us
    North Carolina Executive Roundtable (NCER) is a professional community of diverse, senior-level executives who are committed to build relationships and assist one another to achieve greater success in our business, professional, and personal pursuits. Our vision is a thriving professional community that inspires its members to excellence and to do amazing things!As the Program Chair, I plan and execute NCER events that inspire, educate, and engage members. Events include high-profile speakers and experts in the field of leadership, human resources, business, technology, operations, and finance in private, public, non-profit and government sectors.
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  • Workplace Options
    Global Vice President, Marketing And Communications
    Workplace Options Mar 2020 - Dec 2023
    Raleigh, Nc, Us
    • Contributed to 96% revenue growth and captured 8% market share for a PE-backed global employee assistance program (EAP) company.• Created and executed communications strategies for 4 acquisitions including private equity.• Built, scaled and developed a high-performing global marketing team of 20, driving demand and supporting expansion into new markets in APAC, EMEA, Americas.• Fostered a thriving workplace through a culture framework, DE&I and social impact initiatives, leadership development, organizational assessments and communication strategies.• Executed comprehensive change management plans, including implementing a new member communications and content production platform saving the company $180K annually.• Strengthened employee engagement scores by 14% through creative programs and events including 40th Anniversary Celebration global simulcast, Viva Engage collaboration platform.• Launched a video production studio providing an immersive employee experience to engage with leaders and team members in Town Hall events; increased participation by 140%.
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  • Iqvia
    Senior Director, Business Communications
    Iqvia Jan 2018 - Jan 2019
    Durham, North Carolina, Us
    • Led business communications for a $11B healthcare information, advising 3 presidents and 15 executives across 3 distinct global business units. • Led team in the creation and execution of critical communications strategies to unify staff around vision, strategy, and values.• Boosted workforce engagement through new workforce communications app, increasing users by 45% in 6 months with 500+ pieces of content.• Enhanced executive exposure through internal “Leadership” podcast series.
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  • Cylance, Inc.
    Vice President, Marketing And Communications
    Cylance, Inc. Oct 2015 - Oct 2016
    Waterloo, Ontario, Ca
    • Led and implemented data-driven strategic initiatives related to business processes, culture, systems, and technologies for a $175M VC-backed cybersecurity firm; reported to the CEO.• Built and managed a high-performing team of 14 with a $12M budget, crafting and executing comprehensive marketing strategies across content development, digital marketing, public relations, social media, internal communications, and channel marketing.• Drove strategic marketing initiatives with cross-functional teams and stakeholders within the organization, resulting in 283% growth in a highly competitive market.• Positioned Cylance as an industry leader with #26 ranking on the Inc. 5000 list and honors from CNBC, Disruptor 50, EY Entrepreneur, and Forbes Cloud 100.• Secured extensive media coverage in top publications like Fortune, NY Times, Wall Street Journal, Wired, and others, earning the OC Business Journal Innovator of the Year Award.• Enhanced the company's reputation through strategic PR campaigns, managing the high-profile US Office of Personnel Management data breach, and expanding brand reach through thought leadership content.
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  • Ypo - Young Presidents' Organization
    Chief Marketing And Communications Officer
    Ypo - Young Presidents' Organization Jul 2014 - Oct 2015
    Irving, Texas, Us
    • Led marketing and communications organization for a $100M global CEO membership organization with 29,000 members across 130 countries.• Implemented strategies to transform underperforming operations, including public relations, external communications, digital marketing, global and local events, and thought leadership.• Designed and delivered comprehensive change strategies with CEO, CHRO, including stakeholder assessment, communications, leadership alignment, organizational transitions.• Released the quarterly Global Economic Pulse Report, creating a CEO executive thought leader network to promote findings and boost website traffic by 32%.• Enhanced brand visibility through strategic partnerships with CNBC and other top-tier media outlets, achieving 615M impressions and significant growth on social media platforms.
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  • Polycom
    Senior Director, Global Sales Communications
    Polycom Sep 2012 - Feb 2014
    San Jose, California, Us
    • Established and led the communications function to enable sales growth for a $1.2B video conferencing company; reported to the EVP Global Sales.• Launched a bi-weekly “Headliner Series” video podcast featuring the EVP, highlighting key wins and customer success stories, resulting in high engagement rates.• Conducted internal surveys and workgroups to refine brand messaging, create relevant marketing collateral, and implement sales tools.• Co-developed a centralized knowledge center to provide sales teams with up-to-date information, maximizing their efforts which led to securing a $150K deal.
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  • Aviat Networks
    Director, Corporate Communications
    Aviat Networks Dec 2008 - Aug 2012
    Austin, Texas, Us
    • Rebranded a $750M wireless transport and communications company post-spin-off, serving as a strategic advisor to the CEO, Chairman of the Board, and executive leadership.• Designed and delivered comprehensive change communications covering leadership changes, restructurings, facility closings, and acquisitions.• Introduced the new company brand at NASDAQ with live streaming to the global workforce, securing extensive media and analyst coverage.• Generated CEO and company exposure by securing placements in prominent TV, print, and online including “Mad Money” with Jim Cramer, Investor’s Business Daily, and Bloomberg.
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  • Cisco Systems
    Senior Manager, Strategic Communications
    Cisco Systems Oct 1997 - Mar 2008
    San Jose, Ca, Us
    Built a successful and progressive career providing vision and leadership in the establishment of internal communications and business strategies that contributed to the continued growth of the company. Senior Manager, Strategic Communications (2007-2008)Promoted by VP to build internal communications program for $3.6B sales organization within $39.5B (FY 2008) Fortune 100 global technology firm. Accelerated adoption of new sales strategy and corporate reorganization by the leading introduction of change management process; earned recognition and award from Vice President.Channel Business Development Manager (2004-2007)Managed $100M channel service business and secured key domestic and international reseller partnerships for firm’s $45M remote network management service and security program. Earned discretionary stock for performance.Senior Manager, Internal Communications (2002-2004)Streamlined communications to 6K member sales force by launching email management tool; resulted in significant reduction in message volume; earned “Cisco Achievement Award” based on positive feedback from sales organization.Senior Manager, Executive Communications (2000-2002)Handpicked by VP, Corporate Positioning to lead and manage executive communications for the office of CEO; developed cutting-edge thought leadership platforms and strategic communications for 4 Senior Vice Presidents.Senior Manager, Marketing Communications (1998-2000)Led the startup of global marketing and communications organization for Cisco’s $3B financial services business, receiving promotion after one year. Managed budget of $1M.Channel Services Marketing Manager (1997-1998)Developed and launched services programs enabling channel partners to resell Cisco services.
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Cynthia Abbott Skills

Strategic Communications Cross Functional Team Leadership Strategic Planning Leadership Media Relations Business Development Management Integrated Marketing Thought Leadership Messaging Start Ups Strategy Marketing Strategy Social Media Marketing Marketing Communications Sales Business Strategy Marketing Internal Communications Corporate Branding Public Relations Brand Management Team Building Business Planning Crisis Communications Executive Management Coaching New Business Development Selling Budgets Channel Partners Entrepreneurship Cybersecurity Marketing Cybersecurity Awareness Communications Team Development Market Positioning Corporate Strategy Trust Based Relationship Innovative Growth Strategies Strategic Vision Marketing Automation Digital Marketing Corporate Communications Data Analysis Change Management Leadership Organizational Communications Sales Communications

Cynthia Abbott Education Details

  • The Johns Hopkins University
    The Johns Hopkins University
    General
  • University Of Bridgeport
    University Of Bridgeport
    Retail Business Management
  • University Of Southern California
    University Of Southern California
    Executive Management Program
  • Cornell University
    Cornell University

Frequently Asked Questions about Cynthia Abbott

What company does Cynthia Abbott work for?

Cynthia Abbott works for Positively Better

What is Cynthia Abbott's role at the current company?

Cynthia Abbott's current role is Founder and Business Consultant.

What is Cynthia Abbott's email address?

Cynthia Abbott's email address is cy****@****ail.com

What schools did Cynthia Abbott attend?

Cynthia Abbott attended The Johns Hopkins University, University Of Bridgeport, University Of Southern California, Cornell University.

What are some of Cynthia Abbott's interests?

Cynthia Abbott has interest in Thought Leadership, Executive Communications, Analyst Relations, Social Selling, Public Relations, Marketing Communications, Internal Communications, Environment, Change Management, Organizational Communications.

What skills is Cynthia Abbott known for?

Cynthia Abbott has skills like Strategic Communications, Cross Functional Team Leadership, Strategic Planning, Leadership, Media Relations, Business Development, Management, Integrated Marketing, Thought Leadership, Messaging, Start Ups, Strategy.

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