Cyndy Erickson Mitchell Email & Phone Number

Denver, Co, Us

Denver, Colorado

Developing, overseeing and implementing effective and award-winning B2B/D2C marketing campaigns and managing brands. Direct content and editorial strategy and creation for social media, publications, and websites. Managing editor for annual report, newsletters, and executive communications.• Developed monthly consumer and employee newsletters, editorial calendars, and content processes across teams – increased subscribers 183%, open rate 97% & clickthrough rate 196% • Directed SEO-focused content strategy, and content creation – 70% average increase in web traffic from social media, enhanced multimedia release packages, increased pageviews 149.5%,• Researched and wrote COVID content for physician review/byline – created 90% of COVID content on microsite, increased website pageviews 195%, appointment requests 212% maintained accuracy, high performing Google-ranked site • Directed internal communications – maintained open rate of 52% for 1,500 employees, increased engagement 25% • Identified publication and email best practices, supervised testing, and monitored digital media measurements – open rate 8% above best practice • Managed social media channels for hospital and partnerships – eliminated underutilized channels, improved reach, since 2021 increased LinkedIn followers 827%, Facebook engagement 47%, and Twitter engagement 1566%• Excellent writer and storyteller – won awards from Colorado Healthcare Communicators & Digital Health Awards, content used by WebMD, U.S. News and World Report & other media outlets • Developed and maintain editorial stylebook and brand guidelines – integrated across all teams• AP Style editor/proofreader – utilized by executives, marketing communications, & fundraising teams

Judge 30 - 50 entries on the basis of clear, concise and effective communications.

Greater Denver Area

Managed marketing activities, events, media relations and website content for Arc Capital Development, a private global early-stage venture firm in the pre-K, K-12 education and special needs marketplace. Maintained Arc website content, layout and navigation in WordPress. Integrated web content with e-newsletters, social media posts and press releases. Planned four events by assisting with site selection and logistics, planning, writing and sending pre- and post-event emails via Constant Contact. Created and monitored event registration. Edited and published e-book on Amazon.Achievement Highlights* 10 press releases to 6,467 with a 25.44% open rate and 15.02% click through rate * 10th Anniversary branding on web and social sites, and in collateral* Edited and published e-book on Amazon * Direct mail campaigns - average open rate of 27% and click-through-rate of 7.2% (industry standards 21% and 3.14% respectively)* 1/4 events exceeded attendance goal, 3/4 events met goals

Denver And Dallas

For Arc Capital Development, lead go-to-market efforts with edutech client RoboKind, and its Robots4Autism sales, customer service, operations and clinical teams. Created strategic marketing campaign plan for product launch of assistive robot designed to guide students with autism through a social and emotional curriculum. For product launch, planned new website, created and implemented product naming campaign for the robot that became Milo, created marketing collateral. Mapped initial website, wrote SEO content, evaluated metrics and supervised website vendor. Created content updates, downloadables and videos. Planned photo and video shoots. Wrote and produced monthly blog and social media posts, and mailed monthly newsletter via Constant Contact. Created SEO keyword lists for website optimization and media management software. Managed conference and trade show participation (SXSW, TCASE. TCEA and more) for speakers and exhibits, including event logistics, collateral and marketing. Edited RFPs.Achievement Highlights:* Prepared executive presentations and edited white papers for submission to professional associations* Won SIIA Most Innovative Award 2013* Led naming campaign for first robot - Milo* Product launch successfully put the robot in 100 demonstration sites

Greater Denver Area

Managed B2B and B2C strategic marketing plan to increase brand awareness and new patients. Created print/digital advertising and collateral. Curated SEO content on website. Produced B2B quarterly newsletter. Conducted sales calls on referral providers and arranged for speaking engagements. Compiled SWOT analysis for strategic planning. Detailed tactical plans to reach provider and consumer audiences with the goals to increase digital footprint, appointment requests and patient visits.Achievement HighlightsIncrease website traffic (14.5k new visitors, 5k returning visitors) and appointment requests Online appointment requests up 41%Vasectomy landing page visits up 3000% from 2012Referrals remained consistent and increased in the Denver area practices

Greater Denver Area

Created strategic B2B/B2C marketing communication plans with executed internal goals. Produced quarterly B2B publications (wrote CEO’s article). Secured speaking engagements and exhibitor participation in professional events. Created forecasting models for program expansion. Built and maintained relationships with subject matter experts. Created collateral including advertisements, brochures, infographics, newsletters, presentations, and promotional items. Integrate traditional and digital marketing efforts. Assisted Business Development with product marketing. Planned and created marketing-related social media posts, historic branding on Facebook and site marketing content updates. Collaborated with inhouse media relations team to create thought leadership platform. Assisted Marketing Director with hospital's rebranding campaign. Created health content for website. Advised internal clients on marketing and public relations. Managed team of six including sales and community outreach. Achievement Highlights* Patient visits increased 30% * Referrals outside decreased 37% through internal marketing of new cardiology services* Increased newsletter call-to-action response 40% * Reduced exhibit costs 80% and increased event traffic 50% with free CME literature, access to event speakers, and more engaging display* Added Salesforce to enhance territory management and sales tracking * Community Outreach Program increased new patients by 7% and $1.1M in related patient charges * New programs launched: metal allergy testing, lung cancer center, imaging center, diagnostic center, pediatric behavioral sleep, and interventional pulmonology programs* New lung cancer center achieved patient goals 6 months early * Increased physician referrals 25%* Internal marketing campaign increased internal referrals (60%) * Reduced design and printing costs 34% * Launched B23B newsletter and LinkedIn page

Greater Denver Area

Planned and created strategic communications, marketing plans, collateral and project management services for clients included: Class Action Administration, Medical Group Management Association, Great West Healthcare, Xcel Energy, Kathleen Tate, MD, Memorial Hospital, Johns Manville Corporation, Pinnacol Assurance, Sky Ridge Medical Center, Full Circle Systems, The Tower Ledger, Omnivest, American Heart Association, Rocky Mountain Research Association, Columbine Medical Group, PacifiCare, and 5280 Gymnastics.

Greater Denver Area

Assisted the editorial team in soliciting and preparing clinical manuscripts for publication in the AORN Journal. Streamlined processes and customer service with organization and problem solving.

Greater Minneapolis-St. Paul Area

Produced all corporate sales collateral for 9 sales teams, 4,000 external clients and 600,000 members. Planned and managed a $2 million budget. Called on employer clients with sales teams. Created internal marketing plans tailored to employer group's open enrollment goals. Produced two monthly and three quarterly publications for B2B and B2C audiences. Oversaw sales collateral inventory. Managed print buyer, inventory specialist, designer, writer and administrative assistant, and design agencies, photographers, writers and printers. Began as sales and service assistant for Medicare products - produced government approved collateral and quarterly newsletter, assisted with sales presentations, and provided sales metrics.Achievement Highlights* Reduced printing costs 20% * Always on time and budget* Collaboration with Mayo Clinic

Dallas/Fort Worth Area

Created effective public relations strategies and improved patient, community, physician, employee and media relations. Authored, edited, managed and collateral and newsletters. Managed community relations events.

Bachelor Of Arts - Ba, History

Activities and Societies: Pi Beta Phi Sorority - Vice President of Moral Advancement, Secretary and Historian CSU Panhellenic Council.

Social Media Strategist

Advanced Twitter Certificate - September 22, 2014