CodeStringers is a custom software development firm that brings innovation, craftsmanship, and integrity to the development of best-in-class cloud, web and mobile software products. We develop both our own products and provide software development "upsourcing" services to our clients.• Built brand and marketing strategy for custom software development company providing outsourcing services and two internally-developed products (FileString and Ella).• Created messaging framework and managed design and implementation of three internal websites and multiple client sites.• Led public relations campaign with Inc. Magazine ranking CodeStringers No. 12 fastest growing private company in California.• Develop plans for digital marketing and corporate / product communication.• Plan and manage execution of demand generation programs including prospecting and thought leadership email marketing campaigns, search-engine optimization and referral programs.

- Consulted for technology and consumer products clients ranging from start-ups, Fortune 500, non-profit, education institutions and advertising agencies.- Proficient in strategic planning aligned with business goals and budgets with measurable targets. - Focused on customer centricity in brand and product marketing- Fostered innovation for growth with Go-to-Market strategy- Experienced in website creation, digital marketing tools and marketing communications- Results driven in business development for advertising agency resulting in $2M of new revenue.

- Led annual strategic planning for Millennial target to add 700K new customers generating $1B in revenue. Managed a matrix team of product, marketing, and channel managers to execute. Plan included the launch of the GoPhone and key promotions including MTV’s Hard Rock Live and American Idol text messaging voting.- Developed sponsorship and event strategy with an annual $40 million budget that was planned, communicated, implemented and tracked. Sponsorships included Salt Lake City Olympics, Super Bowl, PGA Tour, AT&T Pebble Beach Pro-Am and local sports, festivals and arts.- Initiated Hispanic segment marketing program creating AT&T Wireless' first Spanish language TV advertising campaign that generated positive results and expanded nationally in target markets.- Nominated by peers and awarded AT&T’s Circle of Excellence for leadership.

- Launched DiGiorno Rising Crust Pizza that captured over a 25% share in test markets.- Managed all aspects of the DiGiorno Pizza business from test markets to National rollout, with a matrix team of advertising, public relations, consumer promotions, sales, operations, research and development, market research, and finance. - Generated $125M in first year. Today, DiGiorno Rising Crust Pizza generates over $1.4B in revenue.- Created new product long-range plans including California Pizza Kitchen frozen pizzas using DiGiorno crust technology.- Presented with American Marketing Association Edison Award for new product innovation- Presented with Effie Award for "It's not Delivery, It's DiGiorno" campaign that is still used today.- Presented with Marketing Spectrum Award for marketing innovation- Recognized by AdWeek (BrandWeek) as a "Brand Builder"

Strategic advisor on privatization post-cold war era for Olza SA (Prince Polo bought by Jacobs Suchard/Kraft), Synteza CMC (wool yarn manufacturer) and Bielsko-Biala Business School.

Certified Public Accountant, State of Virginia