Cynthia Becker Email & Phone Number

Fort Worth, Texas

• Leading Technical Operations’ project management efforts for AA’s strategic initiatives, including change management and establishment of standards and processes. Facilitating weekly updates to SVP and COO.
• Manage Entry-Into-Service, aircraft modification, real estate, and operational process improvement / reliability projects. Significant projects include Boeing 773, 787, and Airbus fleet introductions, Central.
• Initiated long-term strategy development for aircraft retrofits, coordinating with Marketing and Fleet partners.
• Oversaw 60+ integration efforts to support the merger of US Airways and American, including the single operating certificate evacuation and ditching exercises.
• Automated work request and estimation process. Stream-lined project reporting and metric collection.
• Grew team from 4 project managers to 23 and oversaw more than $4.0B in projects. Managed work priorities and devised staff growth and development plans.

Manage large-scale cross-departmental strategic projects including aircraft retrofits and redesigns, aircraft entry into service projects, marketing initiatives, and process enhancements.

• Managed technology efforts for Premium Services, Customer Relations, Electronic Ticket Delivery Service, and Domestic/International Reservations. Efforts involved aligning interests with company and business unit.
• Delivered both small and large project efforts, including Reservations’ Speech Analytics (Spring 2009 and October 2010 for MCLA), Admirals Club’s Soleil (February 2010), ConciergeKey (August 2010), Secure Flight (Sept.
• Built operational team to provide 24x7 support to customers, defining processes and escalation procedures within a multi-vendor on-shore/off-shore environment.
• Managed RFP and vendor selection process for Customer Relations’ system replacement, negotiating bids and selecting software and supplier.
• Presented at Loyalty Conference (February 2011), Oracle Aviation Conference (Feb 09) and Customer Advisory Board (Oct 09). Invited to speak at 2010 Oracle OpenWorld.
• Introduced new customer-facing technologies to the Admirals Clubs (Twitter, Multi-touch) and co-led change management efforts.

Fort Worth

• Served as Program Manager on Project Ventana, the effort to replace AADVANTAGE’s loyalty/related systems.
• Represented the project in presentations to AA’s CEO and Executive Committee, providing status reports, major decisions, and financials on the project.
• Oversaw RFI evaluation and vendor down-select, development of the RFP and its evaluation, and software proof-of-concept exercise leading to a competitively-priced final vendor selection.
• Managed effort to map AADV business processes, including vendor selection, negotiation and deliverables, providing a roadmap for business requirements and process improvements.
• Developed and oversaw four concurrent work streams including proof-of-technology and detailed requirements definition, through management of a team of employees, contractors and an on-shore/offshore systems integrator.
• Managed all budget activities and financials, including development of business case.

• Portfolio Management; Led IT operations and applications development activities for Legal, Purchasing, and Food & Beverage departments. Key cross-departmental projects included launch of wireless In-Flight Point of.
• Launched the Onboard Sales Recorder to enable credit card sales onboard AA aircraft, interfacing with union, management, and contract workforce to ensure project success, initiated funding through AmEx.
• Earned two ITS Highflyer nominations, including Finalist for Leadership.
• Managed all IT applications and maintenance for Purchasing, Food & Beverage, and Legal departments, including vendor management.
• Reduced Food & Beverage annual maintenance by over 90% through integration of TWA/AA system partitions, moving decision support in-house, and providing more oversight of vendor
• Initiated Supply Chain Management streamlining effort with ITS Architecture and Purchasing.

Mba, Marketing And Operations

Activities and Societies: Project work for 3M, AMD, and Tracor UT MBA Ambassadors

Mba, Management And Operations

Masters Of Education, Elementary Education And Teaching

Bachelor Of Arts - Ba, Political Science And Organizational Studie