Cynthia Biardeau Email and Phone Number
Je suis co-fondatrice de yoleau, la première marque de cocktail naturel et fermenté à 4,5 % d'alcool. Diplômée d'un MBA en marketing des technologies innovantes, j'ai plus de 5 ans d'expérience dans le marketing des boissons alcoolisées, notamment chez Carlsberg Group où j'ai géré les marques Grimbergen et 1664.Passionnée par l'innovation et l'entrepreneuriat, j'ai créé yoleau avec ma collègue et amie, Pauline Desfarges, pour répondre aux attentes des consommateurs d'aujourd'hui : une boisson fruitée, légère, sans gluten, peu sucrée, et servie dans un joli verre à pied. Au sein de yoleau, je suis responsable du marketing, de la communication, de l'innovation, et de l'événementiel. Je partage aussi nos aventures, nos réussites, nos échecs, et nos conseils sur les réseaux sociaux. Je suis toujours à la recherche de nouveaux projets sympas et de collaborations enrichissantes dans le domaine du marketing en agroalimentaire. N'hésitez pas à me contacter si vous avez des questions, des idées, ou des opportunités.
Yoleau
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Co-FondatriceYoleau May 2022 - PresentVille De Paris, Île-De-France, FranceEt si on inventait une boisson qui soit fruitée et servie dans un beau verre à pied comme un cocktail mais qui soit aussi peu alcoolisée, non sucrée, sans gluten, peu calorique et sans amertume pour répondre aux attentes des consommateurs d'aujourd'hui ? Et si on créait yoleau, la première marque de cocktail naturel? -
Brand Manager - GrimbergenKronenbourg (Carlsberg Group) Mar 2020 - Jun 2022Boulogne-Billancourt, Île-De-France, France -
Brand Manager - 1664Kronenbourg (Carlsberg Group) May 2018 - Mar 2020Boulogne-Billancourt, Île-De-France, FranceIn charge of 1664 blanc and 1664 crafty range growth in France in OFF and ON trade.•3 years strategy marketing plan •Media plan developpement ( DOOH, digital video, social network, partnership, influencer plan...)•Coordinating experience and equity of the brand in OFF & ON trade •Managing global price strategy of the brand in OFF trade •Managing P&L & brand budget•Managing an intern -
Category Manager - Frozen FoodsGroupe Casino Jul 2017 - Apr 2018Vitry Sur Seine• Developing Frozen food section rentability and market share at Géant hypermarket and Casino supermarket • Analyzing the results of range reviews (e.g. distribution changes, share of space, etc.) and the impact in the category (growth/decline by segment, brands performance, customer dynamics, etc.) • Working in advance with supplier to run range review processes across all their formats, from the objectives set up, implementation, to the performance review•Propose and develop the promotional strategy to recruit news users and develop incremental sales -
Junior Brand Manager - Tourtel TwistKronenbourg (Carlsberg Group) Jul 2016 - Jul 2017Paris• Monitored and improved brand’s performance by analyzing distributors’ (IRI) and consumers’ (Kantar) panels.• Built strategic plans for the brand anticipating the market’s evolutions (actions on innovations, event, sampling, media )• Managed packaging development (implementation of the new visual identity on all the references of the range)• Activated Kronenbourg’s digital platform by building brand’s social media strategy, improving its website, analyzing digital KPIs and developing recommendations about optimizations.6 months internship followed by 6 more months with a temporary contract -
Trade Marketing And Communication AssistantLansay France Sa Jan 2016 - Jul 2016Paris• Operational implementation of marketing and innovation plans in collaboration with sales teams. • Organizing trade event in France• Organizing and managing Lansay’s area at international Tradeshow ( Permanent 2017-Paris, Distoy-London)•Collaborate with PR agency to develop creative, innovative partensership -
Sale'S PersonCarrefour Mar 2015 - Apr 2015Saint Pierre Des Corps•Shelf placement•Sales•Advertising the sale area -
Event CoordinatorLeaders League Jan 2014 - Jul 2014Région De Paris, FranceOrganization of the French Finance Leaders Award Ceremony (Trophées Leaders de la Finance) : PARIS, 1 AWARD CEREMONY, 650 PARTICIPANTS•Nomination Management for the Awards•Relationship and negociation with nominees.• Business development: Commercialisation of the event •Communication (creation of the conference program, press releases, advertising for newspapers)• logisticOrganization of the ILASA: NEW YORK, 1 CONFERENCE DAY & AWARDS CEREMONY, 500 PARTICIPANTS• Search for high profile speakers• Business development: Commercialisation of the event (Europe, India and North America) •Coordination with the sponsors -
Web Product AssistantExperts Marketing Sep 2013 - Dec 2013Région De Barcelone, EspagneAuditing for the website: www.interditaupublic.com•Sales administration: benchmark and competitive watch / pricing analysis, management of the after sales service, updating dashboard indicators • Web contente: Internet merchandising, tips of the day, product description, loading the sales on Prestashop software•Community management : Planning the social media action • Logistic : Logistics flow optimizationand coordination between the customers and the distribution hub -
Communication AssistantCep-Socotic Jun 2013 - Sep 2013Région De Tours, France•Setting up communication strategy plan•Event organization•Study about the responsive web design
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Sales AssistantVente-Privee.Com Apr 2011 - May 2011Région De Paris, France•Competitive intelligence•Benchmarketing•BtoB event organization
Cynthia Biardeau Education Details
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Master 2 Marketing -
International Marketing -
Stratégie D'Entreprise -
Management De Projet -
Marketing / Gestion Du Marketing, Général
Frequently Asked Questions about Cynthia Biardeau
What company does Cynthia Biardeau work for?
Cynthia Biardeau works for Yoleau
What is Cynthia Biardeau's role at the current company?
Cynthia Biardeau's current role is Co-fondatrice chez yoleau, passionnée de boissons apéro naturelles avec et sans alcool. 🍸.
What schools did Cynthia Biardeau attend?
Cynthia Biardeau attended Iae Toulouse, Ecole De Management De L'université Toulouse 1 Capitole, Assumption University, Iae Toulouse, Ecole De Management De L'université Toulouse 1 Capitole, Iae Toulouse, Ecole De Management De L'université Toulouse 1 Capitole, Université François Rabelais De Tours.
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Cindy Biardeau
France
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