Cynthia Biardeau

Cynthia Biardeau Email and Phone Number

Co-fondatrice chez yoleau, passionnée de boissons apéro naturelles avec et sans alcool. 🍸 @ yoleau
Cynthia Biardeau's Location
France, France
About Cynthia Biardeau

Je suis co-fondatrice de yoleau, la première marque de cocktail naturel et fermenté à 4,5 % d'alcool. Diplômée d'un MBA en marketing des technologies innovantes, j'ai plus de 5 ans d'expérience dans le marketing des boissons alcoolisées, notamment chez Carlsberg Group où j'ai géré les marques Grimbergen et 1664.Passionnée par l'innovation et l'entrepreneuriat, j'ai créé yoleau avec ma collègue et amie, Pauline Desfarges, pour répondre aux attentes des consommateurs d'aujourd'hui : une boisson fruitée, légère, sans gluten, peu sucrée, et servie dans un joli verre à pied. Au sein de yoleau, je suis responsable du marketing, de la communication, de l'innovation, et de l'événementiel. Je partage aussi nos aventures, nos réussites, nos échecs, et nos conseils sur les réseaux sociaux. Je suis toujours à la recherche de nouveaux projets sympas et de collaborations enrichissantes dans le domaine du marketing en agroalimentaire. N'hésitez pas à me contacter si vous avez des questions, des idées, ou des opportunités.

Cynthia Biardeau's Current Company Details
yoleau

Yoleau

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Co-fondatrice chez yoleau, passionnée de boissons apéro naturelles avec et sans alcool. 🍸
Cynthia Biardeau Work Experience Details
  • Yoleau
    Co-Fondatrice
    Yoleau May 2022 - Present
    Ville De Paris, Île-De-France, France
    Et si on inventait une boisson qui soit fruitée et servie dans un beau verre à pied comme un cocktail mais qui soit aussi peu alcoolisée, non sucrée, sans gluten, peu calorique et sans amertume pour répondre aux attentes des consommateurs d'aujourd'hui ? Et si on créait yoleau, la première marque de cocktail naturel?
  • Kronenbourg (Carlsberg Group)
    Brand Manager - Grimbergen
    Kronenbourg (Carlsberg Group) Mar 2020 - Jun 2022
    Boulogne-Billancourt, Île-De-France, France
  • Kronenbourg (Carlsberg Group)
    Brand Manager - 1664
    Kronenbourg (Carlsberg Group) May 2018 - Mar 2020
    Boulogne-Billancourt, Île-De-France, France
    In charge of 1664 blanc and 1664 crafty range growth in France in OFF and ON trade.•3 years strategy marketing plan •Media plan developpement ( DOOH, digital video, social network, partnership, influencer plan...)•Coordinating experience and equity of the brand in OFF & ON trade •Managing global price strategy of the brand in OFF trade •Managing P&L & brand budget•Managing an intern
  • Groupe Casino
    Category Manager - Frozen Foods
    Groupe Casino Jul 2017 - Apr 2018
    Vitry Sur Seine
    • Developing Frozen food section rentability and market share at Géant hypermarket and Casino supermarket • Analyzing the results of range reviews (e.g. distribution changes, share of space, etc.) and the impact in the category (growth/decline by segment, brands performance, customer dynamics, etc.) • Working in advance with supplier to run range review processes across all their formats, from the objectives set up, implementation, to the performance review•Propose and develop the promotional strategy to recruit news users and develop incremental sales
  • Kronenbourg (Carlsberg Group)
    Junior Brand Manager - Tourtel Twist
    Kronenbourg (Carlsberg Group) Jul 2016 - Jul 2017
    Paris
    • Monitored and improved brand’s performance by analyzing distributors’ (IRI) and consumers’ (Kantar) panels.• Built strategic plans for the brand anticipating the market’s evolutions (actions on innovations, event, sampling, media )• Managed packaging development (implementation of the new visual identity on all the references of the range)• Activated Kronenbourg’s digital platform by building brand’s social media strategy, improving its website, analyzing digital KPIs and developing recommendations about optimizations.6 months internship followed by 6 more months with a temporary contract
  • Lansay France Sa
    Trade Marketing And Communication Assistant
    Lansay France Sa Jan 2016 - Jul 2016
    Paris
    • Operational implementation of marketing and innovation plans in collaboration with sales teams. • Organizing trade event in France• Organizing and managing Lansay’s area at international Tradeshow ( Permanent 2017-Paris, Distoy-London)•Collaborate with PR agency to develop creative, innovative partensership
  • Carrefour
    Sale'S Person
    Carrefour Mar 2015 - Apr 2015
    Saint Pierre Des Corps
    •Shelf placement•Sales•Advertising the sale area
  • Leaders League
    Event Coordinator
    Leaders League Jan 2014 - Jul 2014
    Région De Paris, France
    Organization of the French Finance Leaders Award Ceremony (Trophées Leaders de la Finance) : PARIS, 1 AWARD CEREMONY, 650 PARTICIPANTS•Nomination Management for the Awards•Relationship and negociation with nominees.• Business development: Commercialisation of the event •Communication (creation of the conference program, press releases, advertising for newspapers)• logisticOrganization of the ILASA: NEW YORK, 1 CONFERENCE DAY & AWARDS CEREMONY, 500 PARTICIPANTS• Search for high profile speakers• Business development: Commercialisation of the event (Europe, India and North America) •Coordination with the sponsors
  • Experts Marketing
    Web Product Assistant
    Experts Marketing Sep 2013 - Dec 2013
    Région De Barcelone, Espagne
    Auditing for the website: www.interditaupublic.com•Sales administration: benchmark and competitive watch / pricing analysis, management of the after sales service, updating dashboard indicators • Web contente: Internet merchandising, tips of the day, product description, loading the sales on Prestashop software•Community management : Planning the social media action • Logistic : Logistics flow optimizationand coordination between the customers and the distribution hub
  • Cep-Socotic
    Communication Assistant
    Cep-Socotic Jun 2013 - Sep 2013
    Région De Tours, France
    •Setting up communication strategy plan•Event organization•Study about the responsive web design
  • Vente-Privee.Com
    Sales Assistant
    Vente-Privee.Com Apr 2011 - May 2011
    Région De Paris, France
    •Competitive intelligence•Benchmarketing•BtoB event organization

Cynthia Biardeau Education Details

Frequently Asked Questions about Cynthia Biardeau

What company does Cynthia Biardeau work for?

Cynthia Biardeau works for Yoleau

What is Cynthia Biardeau's role at the current company?

Cynthia Biardeau's current role is Co-fondatrice chez yoleau, passionnée de boissons apéro naturelles avec et sans alcool. 🍸.

What schools did Cynthia Biardeau attend?

Cynthia Biardeau attended Iae Toulouse, Ecole De Management De L'université Toulouse 1 Capitole, Assumption University, Iae Toulouse, Ecole De Management De L'université Toulouse 1 Capitole, Iae Toulouse, Ecole De Management De L'université Toulouse 1 Capitole, Université François Rabelais De Tours.

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