Proactively drive PR outreach and media relations for 71 owned, managed and franchised hotels under the Starwood umbrella – including Sheraton, Westin, Four Points, Element, Aloft, Le Méridien and W.Liaise with hotel teams and ownership groups to promote hotels to consumer, travel and trade and broadcast media as well as key Social Media influencers and bloggers. Drive top-line revenue and incremental stays by collaborating with field marketing, global sales organization (GSO)… Show more Proactively drive PR outreach and media relations for 71 owned, managed and franchised hotels under the Starwood umbrella – including Sheraton, Westin, Four Points, Element, Aloft, Le Méridien and W.Liaise with hotel teams and ownership groups to promote hotels to consumer, travel and trade and broadcast media as well as key Social Media influencers and bloggers. Drive top-line revenue and incremental stays by collaborating with field marketing, global sales organization (GSO) and hotel sales and marketing teams.Align and action corporate communications to generate positive awareness of Starwood global brand and company stories in Canadian-based media.Drive topline revenues as business lead for Canadian-based travel partners – Aeroplan (accumulation and redemption partner), Air Canada Altitude (one of two hotel category exclusive partners) CAA (CAA Rewards hotel partner), plus owns and manages the exclusive live theatre partnership with Mirvish Productions. Show less