Cynthia Benjamin

Cynthia Benjamin Email and Phone Number

Principal Software Delivery PM @ AT&T
Atlanta, GA, US
Cynthia Benjamin's Location
Atlanta, Georgia, United States, United States
Cynthia Benjamin's Contact Details

Cynthia Benjamin work email

Cynthia Benjamin personal email

n/a
About Cynthia Benjamin

Experienced results-driven analyst with consistent success in data-based decision making within the marketing and advertising disciplines. Highly skilled in utilizing marketing analytics and consultative insight to maximize ROI.

Cynthia Benjamin's Current Company Details
AT&T

At&T

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Principal Software Delivery PM
Atlanta, GA, US
Cynthia Benjamin Work Experience Details
  • At&T
    Principal Software Delivery Pm
    At&T
    Atlanta, Ga, Us
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  • At&T
    Lead Product Marketing Manager
    At&T Jun 2018 - Present
    Atlanta, Georgia, United States
    • Collaborate with partners to deliver strategic insights, provide launch support for offers and initiatives, and execute marketing priorities to increase sales and reduce churn; Reduced account churn by 5%-10% YoY.• Develop Cross Sell team sales forecasts, performance dashboards, and executive materials.• Lead forecasting and forensics for Fiber+Postpaid product bundle and offers to identify key findings and develop actionable recommendations; Reduced account churn by 5%-10% YoY.• Manage initiatives across the organization to support performance tracking of ongoing projects.
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  • At&T
    Lead Marketing And Research Analysis Manager (Consumer Mobility, Video, And Broadband)
    At&T Jul 2011 - Jun 2018
    Greater Atlanta Area
    • Managed media optimization and Return-on-Investment analysis for $1.5B annual spend in marketing and advertising for Consumer Mobility, Video, and Broadband businesses; Drove ~$300M incremental LTV annually.• Delivered strategic recommendations informed by data analytics, machine learning, and consumer research focused on improving brand positioning, price promotions, creative messaging, and media performance; Reduced Average Cost per Sale by 3%-9% YoY.• Enhanced scenario planning/optimization process to drive greater accuracy, quicker results, and more precise guidance; Decreased Average turnaround time by 2 days.
  • At&T
    Senior Marketing Manager (Consumer Wireline/Mobility Marketing)
    At&T Aug 2004 - Jul 2011
    Greater Atlanta Area
    • Utilized Media Optimization tool to forecast impacts of media spend decisions; Achieved 100% of product revenue targets.• Analyzed results of cluster strategy (advertising, ported losses, flow share, and other key metrics) to inform market-level, Mass Media spend recommendations for General Market and Diversity programs; Improved marketing effectiveness by 5%y.• Evaluated Cross-Regional Segmentation strategies, initiatives, and implementation to ensure consistency and alignment with overall Marketing strategies; Increased YoY LTV by $75M.• Managed $1M annual IT budget and negotiated funding increases based on data needs.

Cynthia Benjamin Education Details

Frequently Asked Questions about Cynthia Benjamin

What company does Cynthia Benjamin work for?

Cynthia Benjamin works for At&t

What is Cynthia Benjamin's role at the current company?

Cynthia Benjamin's current role is Principal Software Delivery PM.

What is Cynthia Benjamin's email address?

Cynthia Benjamin's email address is cb****@****att.com

What schools did Cynthia Benjamin attend?

Cynthia Benjamin attended The University Of Chicago Booth School Of Business, Duke University.

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