Cynthia Daou Email & Phone Number

Montreal, Qc, Ca

Montreal

Montreal, Quebec, Canada

• Develop comprehensive marketing strategies aligned with clients' business objectives• Develop detailed campaign plans integrating various marketing channels• Oversee the implementation of campaigns and ensure their coherence with the overall strategy• Monitor KPIs and adjust strategies based on results• Work closely with creative teams, sales, and other departments to ensure alignment of efforts• Develop and maintain brand consistency across all marketing initiatives• Develop the marketing budget and ensure effective use of allocated resources• Craft key messages and ensure their integration into all marketing communications• Measure and analyze the ROI of marketing initiatives to justify expenses and optimize future investments• Train and mentor members of the marketing team to enhance skills and ensure effective execution of strategies

Montréal, Québec, Canada

• Contribute to the development of the annual marketing and communication strategy• Supervise the implementation of the content strategy (studies, industry reports, white papers) and manage the communication plans for various content publications• Ensure the development of the Studio's brand image and adherence to the brand identity• Develop and manage the marketing budget, ensuring efficient use of resources and budgets• Implement marketing initiatives to increase the Studio's visibility and generate business opportunities• Manage the performance of digital marketing campaigns (Facebook, LinkedIn, Google Ads, SEM)• Oversee the website, its updates, and ensure optimal site performance (Google Analytics, SEO)• Take charge of CRM management and related direct communication activities (newsletters, lead generation campaigns, etc.)

• Develop acquisition strategies based on in-depth analyses of target audiences • Generated +93% new contacts in the Salesforce database within 9 months • Achieved +350% increase in registrations for online conferences• Conduct quantitative and qualitative marketing research to address specific customer needs• Establish KPIs and measurement tools to analyze the usage results of new services• Design detailed campaign plans to highlight the service offerings• Create promotion and visibility plans for services in close collaboration with the Communications department• Manage all stages related to the production of educational materials, establishing partnerships with the scientific community and patients

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Leads all marketing initiatives from strategic planning to development across CRM, catalogs, public relations, website, newsletters and events management :• Develop annual marketing strategies including budget management, as well as KPI objectives• Develop "cross channel" marketing campaigns to maximize retention, as well as the ROI• Coordinate quantitative and qualitative marketing research with our customer database• Manage content creation strategies (print, blog, website, newsletter, etc.) to maximize customer engagement• Manage the brand image of Incursion Voyages across the various digital and traditional platforms• Manage public relations strategies with Simon Durivage as ambassador• Set up 10 events per year across Quebec with more than 200 participants per event

Montréal

Guided over 50 entrepreneurs as part of the Branchons les PME project :- Create user-friendly and efficient E-commerce websites- Use analytics to monitor traffic and visitor interest- Understand customers so they can market to them more effectively- Leverage social media to generate interest in their company

M. Sc., Marketing

Subject: "Travel agencies: best practices and mistakes to avoid in a disintermediation context in the tourism industry"

Bac En Design De L'Environnement

Sciences Humaines