Cynthia Decant

Cynthia Decant Email and Phone Number

Fondatrice | Brand Strategist | Marketing and Digital @ Wonder Strategy
France
Cynthia Decant's Location
France, France
Cynthia Decant's Contact Details

Cynthia Decant work email

Cynthia Decant personal email

n/a
About Cynthia Decant

Besoin de vous (re)lancer, débloquer une situation ou d'optimiser votre stratégie de marque ?Je vous accompagne sur les sujets suivants en consulting ou formation :- Marketing (image de marque, storytelling, plateforme de marque, stratégie marketing)- Marque employeur (stratégie, image de marque, contenus)- LinkedIn (individuel, formation d'équipes, ghostwriting)Dans tous les cas, je vous accompagne pour créer l’effet Wuah pour votre marque ou produit. Une méthode qui permet une prise de recul sur votre activité et de co-construire votre stratégie.Un accompagnement au service de vos objectifs business pour passer à l'action.Résultats : -de la clarté sur vos actions prioritaires, -une marque/un produit visible, identifiable et mémorable.🏆 Une expertise née de 19 ans d’expérience en agences de publicité et chez l’annonceur : → Laboratoires Pierre-Fabre, Léa Nature (Beauté)→ Samsung (Tech)→ Groupe BEL, Kellogg's, Nestlé Cereals (Food)→ Mercedes, Hertz (Automobile)→ ESSEC, TEDx (Education)→ Accor Invest (Hôtellerie)→ KPMG (Conseil)->Rossignol (Sport)✨Je propose 3 types d'accompagnement :1. Consulting : un marketer à vos côtés pour une mission ou direction marketing à temps partagé (ref : KPMG, Accor, Performe)2. Conférences et ateliers workshops auprès des marques /entreprises (ref : Maif, Sunflower)3. Mentoring marketing/entrepreneuriat (ref : Entrepreneurs dans la Ville, French Tech, Les Premières)⭐ Vous souhaitez parler de votre projet ?Email : cynthiawonderstrategy@gmail.comTel : 0621294115

Cynthia Decant's Current Company Details
Wonder Strategy

Wonder Strategy

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Fondatrice | Brand Strategist | Marketing and Digital
France
Employees:
1
Cynthia Decant Work Experience Details
  • Wonder Strategy
    Fondatrice | Brand Strategist | Marketing And Digital
    Wonder Strategy
    France
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  • Essec Business School
    Executive Director | Beauty Brand Chair
    Essec Business School Sep 2023 - Present
    La Chaire Beauté de l'ESSEC permet aux étudiants de décoder les multiples facettes de l’industrie de la beauté et ses tendances. Elle fournit une vue d’ensemble du marché et transmet des compétences marketing requises pour diriger une marque de beauté. En partenariat avec Estée Lauder Companies, IFF et MarionnaudCours Building a beauty brand et new beauty insightsOrganisation du Beauty Entrepreneurs day at Station F
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  • Essec Business School
    Directeur Académique Du Mipc- Essec
    Essec Business School Dec 2023 - Present
    Direction académique du Master MIPC (Master Management marketing International Parfumerie & Cosmétique) en partenariat ESSEC, ISIPCA et CYIntervenante cours politique d'innovation produit
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  • Wonder Strategy
    Fondatrice | Brand Strategist | Marketing & Digital
    Wonder Strategy May 2021 - Present
    Marseille, Provence-Alpes-Côte D’Azur, France
    J'accompagne les entrepreneurs et directeurs marketing sur leur positionnement unique, stratégie marketing, stratégie de contenus et je leur apporte une prise de recul et un regard expert.Le tout avec mon enthousiasme et une méthode éprouvée issue de mon expérience dans les grands groupes et agences de publicité anglosaxonnes.
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  • La Collab
    Meneur De Projet-Brand Strategy Et Formatrice Branding Et Linkedin
    La Collab Apr 2021 - Present
    La Collab est une entreprise structurée de freelances experts en marketing, digital et communication en France. Basée à Paris, Toulouse, Marseille, Nantes et Lyon. La nouvelle manière de travailler sur vos projets marketing avec des experts que vous choisissez parmi notre réseau de spécialistes avec des
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  • Pierre Fabre
    Digital Marketing & Data Manager-Skincare
    Pierre Fabre Nov 2015 - May 2021
    Toulouse Area, France
    Galénic (Skincare products)-Brand & content strategy-Global digital marketing strategy (Europe, Middle East and China)-Set up and optimized the brand websites & content in FR, ES, IT, GR, PT, PL, RO, Middle East and China-Media strategy (Precision marketing), toolkits & guidance for the markets-Social media strategy, performance analysis & optimization-E-commerce/e-retail strategy : P&L, conversion, media, A/B tests-Digital innovation & beauty tech: using IA/ AR & tools to enhance user experience and sales-Data & consumer knowledge-Guide markets, prepare launchkits and toolkits
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  • Pierre Fabre Group
    Digital Marketing Manager Haircare & Skincare Products
    Pierre Fabre Group May 2020 - Oct 2020
    Toulouse, Occitanie, France
    Managing strategic and operational digital marketing for 2 brands: René Furterer (Haircare) and Galénic (Skincare).René Furterer (Skincare products):-Digital marketing plan, strategy and budget-Media strategy, follow up and analysis-Social media strategy, planning strategy, content and community management-E-commerce/e-retail strategy : lead generation, conversion optimization through media, etrade marketing, promotion
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  • Mccann Paris
    Global Account Director
    Mccann Paris Jan 2014 - Jun 2015
    Paris Area, France
    Accompanied Nestlé Fitness worldwide throughout its digital transition and rollover in 55 markets :- social media strategy, tone of voice guidelines- new website (nestle-fitness.com), - online brand content including successful online viral films ('Bra Cam, 13M views on Youtube-www.adweek.com/agencyspy/mccann-paris-launches-bra-cam-for-nestle-fitness/73359)-1st TVC campaign staring Nestlé Facebook fans (recruitment of Facebook fans across Europe, shooting in South Africa with them and involving them in the online content)Managed 1 Group Account Manager, 3 Account Managers.Awards from Nestle Fitness Bra Cam :- Webby – Shortlist in ONLINE FILM & VIDEO / VIRAL category.- The Lovie Awards – Silver in ONLINE ADVERTISING / VIRAL ADVERTISING category.- Eurobest – finalist in FILM category.- Shorty awards – finalist, honorable mention in BEST SOCIAL GOOD CAMPAIGN.- New York Festivals – finalist in BRANDED ENTERTAINMENT / FOODS category & FILM /FOODS category.- Webby – Shortlist in ONLINE FILM & VIDEO / VIRAL category.
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  • Samsung Electronics
    Campaign Manager
    Samsung Electronics Jul 2012 - Dec 2013
    Paris Area, France
    Corporate Marketing department of Samsung France (ATL & BTL).Brand comm, strategy and development of campaigns for White & Brown Goods, PC& laptops, mobile phones Business Units:-Managed integrated on & offline campaigns to support new products launches or promotions-Brought new Brand Purpose to life with consumer centric campaign to build brand preference ("Launching People" : online competition to finance and mentor best projects in tech, art, food industries)-Fed Brand platforms, created brand content and websites linked to passion points and clusters. -Worked with creative and media agencies, defined and followed up KPIs-Organized Samsung Design Awards to raise awareness in the design & innovation industry-Organized Products placement in Luc Besson's movies (''3 days to kill', 'Lucy'), TV series, music videos.
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  • Saatchi & Saatchi
    Global Account Director-Europe
    Saatchi & Saatchi Mar 2011 - Jun 2012
    Paris Area, France
    -Communication campaigns (360°) : Apericube, L'Or Espresso (ATL & BTL)-Brand platforms (Sara Lee L'Or Espresso)-Roll out of campaigns for European marketsManagement of 2 account managers + 1 digital project manager
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  • Iris Worldwide
    Global Account Director (London)
    Iris Worldwide Apr 2008 - Mar 2011
    London, United Kingdom
    In charge of pan-european accounts-Hertz and Kellogg's HERTZ Europe (ATL & BTL):Area : France, Spain, Italy, UK, Germany, Portugal.• Participated in strategy and development of Hertz brand re-positioning campaign and pilot for Europe (TV, print, online, PR)• Developed regular online affiliated campaigns for Europe (ie: launch of an advance booking program, ‘Hertz Advance’ – unique in the industry.)• Coordinated Hertz markets to implement brand guidelines and develop local campaigns.KELLOGG'S France (promotions/online):Kids brands (Miel Pops, Frosties, Coco Pops, Chocos).• Led the 2010 Football World Cup activation (microsite, partnership with Steve Mandanda (OM), online activations• Coordination of promotion programs in Europe (eg: "Magic Spoon") Set up the agency in Paris (Iris Paris), searched and identified talents to work with me on local projects in France
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  • Havas C'Direct
    Account Manager. Automotive Accounts
    Havas C'Direct Feb 2007 - Apr 2008
    French West Indies
    .GBH Group -Mercedes, Seat, Mitsubishi, Audi, Skoda (Multi brands automotive retailer):Media planning and management of integrated campaigns•PR for Joué Club (toys industry) : Partnership with the Red Cross to collect toys for disadvantage children. PR on TV and radio to introduce the project
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  • Trace
    Account Manager. Trace Fm
    Trace Feb 2006 - Feb 2007
    French West Indies
    • Took part of the launch of music radio station Trace FM (Trace Group) in the French West Indies.• Initiated promotional activations and helped evangelizing the new radio. Trace FM became leader before historical leader NRJ
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  • Hyatt Hotels Corporation
    Coordinateur Marketing/Ventes
    Hyatt Hotels Corporation Jan 2003 - Jun 2003
    Cancún, Quintana Roo, Mexique
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Cynthia Decant Skills

Advertising Marketing Strategy Marketing Digital Marketing Event Management Media Planning Copywriting Brand Strategy International Marketing

Cynthia Decant Education Details

Frequently Asked Questions about Cynthia Decant

What company does Cynthia Decant work for?

Cynthia Decant works for Wonder Strategy

What is Cynthia Decant's role at the current company?

Cynthia Decant's current role is Fondatrice | Brand Strategist | Marketing and Digital.

What is Cynthia Decant's email address?

Cynthia Decant's email address is cy****@****bre.com

What schools did Cynthia Decant attend?

Cynthia Decant attended Esce International Business School, Lycée Charlemagne Paris 75004.

What skills is Cynthia Decant known for?

Cynthia Decant has skills like Advertising, Marketing Strategy, Marketing, Digital Marketing, Event Management, Media Planning, Copywriting, Brand Strategy, International Marketing.

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