Manage day to day digital content business with key streaming services reporting to the Sales director.Drive initiatives for SME USL Regional Mexican music roster music to maximize sales and exposure.Develop strong relationships across multiple areas with different departments of Sony Music: artist relations, digital marketing, production, etcMonitor daily performance and flag noteworthy indicators/ suggest optimization pivots based on initial data.Marketing, Artist Development, Community Outreach, Client Relations

Managing day to day relationships with US & MX based label partners acting as the primary contact internallyManaging, organizing and overseeing label and release presentationsManage label partners priority release campaign logistics from inception through to analysis, working with our internal departments as necessaryManage labels physical and digital product logistics and operations, ensuring al content is delivered in a timely mannerLead in business reviews with priority US label partnersPresent new material to Digital Streaming Partners during weekly meetings and pitch to editors for playlistingWork to develop a strategic partnership with the US-based label roster to help guide label level distribution strategy

Assist Marketing Director with radio media buys and outdoor marketing plansAdministrative day to day duties; answering phones, scheduling calendar, coordinating meetingsDevelop and manage social media post calendar; create content and engageCollect and organize all artists assets: bios, artwork, logos, music etc.Monitor trends and assist in the development and implementation of the company’s brand strategyBuild and file Ad Plans for shows and tours, then process invoicesAssist in coordination and execution of events and concerts; organize meet and greets if necessarySeek marketing opportunities, brand partnerships and sponsorshipsMaintain good working relationships with co promoters and media

Develop and implement Brand strategies for Grupo Radio Centro LLCCreate sales packages and sponsorship opportunities to generate revenue and meet quarterly budgetsOversee social media digital department and update radio station website Plan & execute social media campaigns for on-air promotionsDevelop programming concepts and promotions for on- and off-air projectsPlan, coordinate, and execute concerts/events from inception to implementation including: Los Angeles Coliseum 5 de Mayo & Fiestas Patrias events with over 10,000 attendees; also, nightclub private station concerts, a minimum of one per quarterHire, train and manage Promotions Street team with 10+ membersCoordinate & oversee talent during live broadcasting events and concertsProduce ideas for promotional events or activities and execute from start to finishBook musical talent for events and/or promotions & book travel when necessary

Hosted and produced an educational radio show; Punto de VistaMC'd live station events and concertsManaged social media platforms for show topics and listener interactionWrote, produced, and recorded show intros, outros, and Public Service AnnouncementsCreated and sold sales packages & station sponsorships for events/segmentsPlanned, coordinated and executed musical events, station promotions and community fundraisersNegotiated talent for concerts and private eventsCreated and executed yearly special promotions for the radio stationFacilitated managerial duties including customer service

Setup promotional events for stationAssisted talent during concerts and meet & greet'sLive call-ins during radio programmingEvent coordination