As a Wholesale Manager, I leverage my 15 years of experience in international sales and business development to connect good products with their customers. I am passionate about creating and implementing commercial strategies that boost growth, profitability, and customer satisfaction for eco-responsible brands.I have successfully designed and deployed a B2B distribution strategy from scratch for several companies. I equipped with the necessary tools and channels to access the retail market, such as dashboards, packagings, sales tools, CRM, and landing pages.With Fair Moms have opened over 300 retailers across Europe, created and managed strategic partnerships with major organizations. I am always looking for new opportunities and challenges to expand the reach and impact of the brands I look after
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Head Of Sales - Directrice CommercialeFrench Mush Jan 2024 - PresentParis, Île-De-France, France -
Global Wholesale-B2B ManagerPerifit Jan 2023 - Nov 2023Paris, Île-De-France, FranceDefinition of a commercial B2B distribution strategy from scratch. Make the company get necessary tools to access retail market ( dashboards, adapted packagings, sales tools, Pipedrive CRM, B2B landing pages...) accompany the company to do its first B2B trade shows and department store booth. start from scratch discussions dozens of pharmacy groups and retail chains, build plan to access those marketsResults YTD end of September: new clients x3, +25% TO growth with a budget < 5% margin of the period. -
Founder CeoFair Moms Nov 2018 - Dec 2022Burgundy, France🦜 eco-responsible brand of home decor and homeware for kids, 100% fair trade & handmade. 🧺🧸Creation of the range and its positioning, creation of the brand from A-Z. 🏪 B2B Wholesale (85% turnover): opening over 300 retailers mainly in France and 14 European countries (kids concept stores, department stores and retailers chains) Creating & implementing the full mkg funnel with outbound prospecting A-Z management of strategic partnerships with tailor-made products: Arteum, Oxfam, Bonhomme de bois, RMNGP, Croix Rouge, Daylesford Organic...🏤 B2C (15% turnover): Fair Moms e-commerce & digital marketplaces (Nature & Découvertes, Bébé au Naturel, Dream Act, Sevellia and others) Unique responsible for company financing 💸, P&L management 💰, stocks management, import 🚢 , logistics & distribution 🚴🏾♀️. Direct & indirect management 👩💻👩💻 Profitable company in year 2 sold in bonis in 2022.2019 BFC Women's Entrepreneurship Favorite Award2019 BGE BFC Social and Solidarity Economy Favorite Prize -
Sales And Marketing DirectorGuédelon, A Castle In The Making Jul 2017 - Oct 2018Auxerre, Burgundy FranceManage the promotion of the tourist site (TO 6.5 M€). Head of marketing funnel. Design and deployment of the marketing plan (digital +100K FB likes & classic support)Development and deployment of the commercial action plan. Project Manager on the redesign of Guedelon and ticketing websites.Responsible for B2B (TO, CNAS) and institutional partnerships (Atout France, Bourgogne Franche Comté Tourisme, Yonne Tourisme...) Revamp the store range. Work on developing new branded products. -
International Key Account ManagerLa Martiniquaise Group Feb 2013 - Mar 2015Charenton-Le-Pont, Île-De-France, FranceManagement of 3 of the 4 largest Export Key Accounts: Walmart Mexico, Woolworths Australia, Auchan and Carrefour China on top of the accounts the Asia & Pacific regionResponsible for the profitability and the commercial action plan of the area.Development of brands in the markets: allocation of very important marketing budgets , construction of the local marketing plan.🌟 Major Achievement: Entire marketing funnel management for Woolworths Australia that went in 3 years from not knowing our existence to 2M€ TO/Y🌟 -
Asia & Pacific Regional ManagerLa Martiniquaise Jan 2009 - Jan 2013🚀 Management of a client portfolio which increased from 2.5M€ to 7M€ over 5 years (CAGR +25% over 5 years)🚀 Seeks and finds new distributors for all non-distributed brands (LABEL 5, Poliakov, Porto Cruz, St James) -
Business Development Manager ExportJacquet Brossard - Groupe Limagrain Sep 2007 - Dec 2008Prospecting and implementation of new international contracts: Sainsbury's, ASDA UK, LIDL (brand & private labels) -
Western & Southern Europe Area ManagerMaison Ferrand Jan 2006 - Sep 2007Viroflay, Île-De-France, FranceSales Development on the France, Spain, UK, Italy markets (1.5M€) via partner distributors, sales agents on field and the Nicolas brand. Organization of Rhum and Cognac tastingsDevelopment of promotional tools for Citadelle Gin and Plantation Rum.Application of the commercial action plan in the area. -
Business DeveloperDanone Jul 2005 - Dec 2005Valence, Auvergne-Rhône-Alpes, FranceOptimize turnover at 40 retailers 🏬Implement the commercial action on the field. -
Head Of Advertising AssistantTbwa Paris Jul 2004 - Dec 2004Paris, Île-De-France, France -
Category Manager Promotions AssistantDanone Jul 2002 - Dec 2002Bondoufle, Île-De-France, France -
Business DeveloperKenya Tourist Office Jul 2001 - Dec 2001Barcelona, Catalonia, Spain
Cynthia Relange Education Details
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Management -
Marketing Major -
Cpge St Jean DouaiEconomics -
Lycée Français De MadridBac Es Mention Tb
Frequently Asked Questions about Cynthia Relange
What company does Cynthia Relange work for?
Cynthia Relange works for French Mush
What is Cynthia Relange's role at the current company?
Cynthia Relange's current role is Head of Sales at French Mush.
What schools did Cynthia Relange attend?
Cynthia Relange attended Emlyon Business School, University Of The Pacific - Eberhardt School Of Business, Cpge St Jean Douai, Lycée Français De Madrid.
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cindy relange
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Cynthia Relange
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