Cynthia Sayers Peiser

Cynthia Sayers Peiser Email and Phone Number

Owner and President @ Peiser Marketing LLC
Stamford, CT, US
Cynthia Sayers Peiser's Location
Stamford, Connecticut, United States, United States
Cynthia Sayers Peiser's Contact Details
About Cynthia Sayers Peiser

Innovative, results driven marketing professional with extensive new products, market research and brand management experience. Expertise in uncovering insights and creating, evaluating and launching products to fuel business growth. Peiser Marketing, founded in 2004, specializes in quantitative and qualitative research. Services include conducting research surveys, focus groups, one-on-one interviews, ethnographic in-home research, longitudinal consumer panels, shopper insight research/shop-a-longs, and leveraging consumer learning and insights to develop compelling concepts and innovative product ideas.Prior to launching Peiser Marketing, Cynthia worked at top Fortune 500 packaged goods companies including Unilever, General Mills, Quaker Oats (PepsiCo) and James River (Georgia Pacific). She held a variety of Brand Management and Innovations/New Products Marketing positions during her 12 year tenure at Unilever. Additionally she held Quality assurance and co-packing management positions at Quaker Oats and General Mills.Peiser Marketing Clients include: Unilever, P&G, Prestige Consumer Health, Sun Products (Henkel), Edgewell , Kao Brands, Kraft Foods (Mondelez), HTH pool treatments, News America Marketing (a division of News Corporation), Jarden Corporation, Best Buy, Progressive Leasing, Fred's Dollar Stores, Dollar General, and Whirlpool.

Cynthia Sayers Peiser's Current Company Details
Peiser Marketing LLC

Peiser Marketing Llc

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Owner and President
Stamford, CT, US
Employees:
180
Cynthia Sayers Peiser Work Experience Details
  • Peiser Marketing Llc
    Owner And President
    Peiser Marketing Llc
    Stamford, Ct, Us
  • Prestige Consumer Healthcare
    Consumer Insights Consultant
    Prestige Consumer Healthcare Sep 2019 - Present
    United States
    Provide Consumer Insights support - leading custom research , both quantitative and qualitative , to support base business and NPD business growth opportunities.
  • Peiser Marketing Llc
    Owner And President
    Peiser Marketing Llc Apr 2004 - Present
    Conduct qualitative and quantitative research and provide marketing consulting services for Fortune 500 consumer goods companies including Clairol ( P&G), Edgewell, Unilever, Sun products( Henkel), Prestige Consumer Health, Kraft Foods ( Kraft Heinz), News America Marketing
  • Unilever
    Global Innovation Lead And Group Brand Manager
    Unilever 1992 - 2004
    Held Various Brand Management And Innovation Positions
    Led global projects for Dove, Wisk, and Snuggle, creating and executing brand building innovations and managing leading brands.
  • Pepsico
    Senior Quality Assurance Supervisor
    Pepsico Jun 1987 - Aug 1990
    (Dallas, Chicago)
    Provided quality assurance support at manufacturing plant level and headquartersLed start-up teams for Gatorade line extensions and Quaker Oatmeal Squares cerealSupervised lab techniciansTrained and supervised Gatorade co-packers

Cynthia Sayers Peiser Skills

Concept Development Qualitative Research Consumer Products Fmcg Brand Management Shopper Marketing Focus Groups Consumer Behaviour Ethnography Product Innovation Marketing Customer Insight Brand Architecture Brand Equity Consumer Insight Management Marketing Research Market Research Marketing Strategy

Cynthia Sayers Peiser Education Details

Frequently Asked Questions about Cynthia Sayers Peiser

What company does Cynthia Sayers Peiser work for?

Cynthia Sayers Peiser works for Peiser Marketing Llc

What is Cynthia Sayers Peiser's role at the current company?

Cynthia Sayers Peiser's current role is Owner and President.

What is Cynthia Sayers Peiser's email address?

Cynthia Sayers Peiser's email address is cp****@****ail.com

What is Cynthia Sayers Peiser's direct phone number?

Cynthia Sayers Peiser's direct phone number is +120335*****

What schools did Cynthia Sayers Peiser attend?

Cynthia Sayers Peiser attended University Of Michigan - Stephen M. Ross School Of Business, Michigan State University.

What skills is Cynthia Sayers Peiser known for?

Cynthia Sayers Peiser has skills like Concept Development, Qualitative Research, Consumer Products, Fmcg, Brand Management, Shopper Marketing, Focus Groups, Consumer Behaviour, Ethnography, Product Innovation, Marketing, Customer Insight.

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