Cynthia Mclaughlin, Mba Email & Phone Number

Chicago, Illinois, United States

Indianapolis, Indiana, United States

Created and led award-winning financial education marketing programs and campaigns for retirement plan sponsors across multiple channels and industries. With a focus on creating clarity and understanding of investment concepts, I attracted and retained clients by targeting traditional and digital content to meet specific audience needs.

Developed and steered content strategy to measure and optimize lead generation from web, e-mails, and social media moving clients and prospects to the next step in the sales funnel.Implemented go-to market plans and campaigns for thought leadership optimizing content for SEO searches; improving thought leadership utilization by 25% through A/B/multivariate testing.Pioneered timely research pieces, commentary and thought leadership collaborating with SMEs and Compliance partners to articulate investment theses and ideas supporting product campaigns aligning messaging and branding. Magnified reach with distribution strategies for multiple audiences using campaign KPIs and results.Improved time-to-market by 50% with process improvements and automation of thought leadership and product collateral using Agile methodology.Authored product-agnostic educational and product-specific content utilized in digital, social media and print formats. Led cross-functional teams for and developed processes around marketing operations such as new product launches, liquidations and acquisition integrations.Managed and tracked budgets for marketing activities across segments and products.

Led and launched educational program helping financial advisors, professionals and retail investors to achieve clarity on ETF topics and characteristics. Defined requirements for and launched Invesco's ETF education platforms: a micro website for continuing education programs, and the ETF Education Center for retail investors. Increased courses completed each quarter by 50% with e-mail, social media and targeted client promotion. Created and maintained educational platforms resulting in Invesco's ETF Education Center being in the top 10 of shared Invesco content per a survey conducted by Contently.

Created and distributed product marketing content and collateral spanning smart beta, equity, fixed income and alternatives topics and asset classes.Developed, edited and distributed two monthly thought leadership pieces on investment themes, convictions and ETF industry updates. Authored ETF product investor guides for equity, income and alternative product categories collaborating with SME and Compliance partners.Delivered white papers on ETF topics such as securities lending, tracking error, liquidity and trading, authoring some, executing research and working with subject matter experts to develop others Scripted and managed the deployment and content strategy of six educational videos on ETF mechanics, structure and characteristics.

Project Manager (2000 – 2008)• Improved project profitability with gross margin analysis using projected hours, expenses, and actual costs. Reduced project hours by roughly 10%; reduced the number of field visits by 5-20%, and cut costs by approximately 10%.• Created and managed top-down revenue and margin forecast that enabled more efficient head count planning and staffing allocation, which resulted in better meeting of project margins ranging from 10% to 60% of forecasts. Met or exceeded personal predictions each year.• Recognized with President’s Award in 2003, Key Contributor Award in 2001, and Star Performer Award in 2000 and 2002.Product Manager (1997 – 2000)• Perfomed DCF, NPV, IRR, and EVA valuations for business case development of product feature sets.• Created and managed top-down revenue and margin forecast. Met or exceeded personal predictions each year.• Developed and implemented a three-year marketing plan with a product life cycle that resulted in an additional $2M in annual sales.• Led demonstrations and presentations for senior management and customers. Designed promotional materials and tools. Supplied internal and vendor training. Educated management about the importance of software, which resulted in being the first product manager to release a GUI interface that connected client personal computers to Tellabs equipment.• Conducted competitive analysis and market research using SWOT and Porter’s model.• Developed customer purchase justification cases with cost and benefit analysis using Excel-based present value/payback models. Conducted internal business case per feature release and fiscal year using IRR and NPV models.• Recognized with Star Performer Award in 1997 and 1999.Vendor Manager (1995 – 1997)• Developed cost plus and value-based pricing models and strategies for third party hardware and software.• Recognized with Star Performer Award in 1996.

Terre Haute, Indiana Area

Served in pre- and post-sales technical support roles for a company that provided turn-key software-based solutions to telecommunications providers.Increased revenue by $5M with sales strategies using customer network requirements to create purchase justification. Wrote application descriptions and technical responses and demonstrated products supporting the sales strategies.Provided troubleshooting analysis and independent resolution of hardware, software and network problems for Unix-based systems.Post-sales assistance and technical support at customer sites. Installed hardware, operating and applications software at customer sites.

Mba, Finance

Activities and Societies: Delta Mu Delta, Eta Chapter, National Honor Society in Business AdministrationGraduated with distinction.

Ba, Math And Computer Science