Cynthia Mclaughlin, Mba Email & Phone Number

Chicago, Illinois, United States

Indianapolis, Indiana, United States

Created and led award-winning financial education marketing programs and campaigns for retirement plan sponsors across multiple channels and industries. With a focus on creating clarity and understanding of investment concepts, I attracted and retained clients by targeting traditional and digital content to meet specific audience needs.

Developed and steered content strategy to measure and optimize lead generation from web, e-mails, and social media moving clients and prospects to the next step in the sales funnel.Implemented go-to market plans and campaigns for thought leadership optimizing content for SEO searches; improving thought leadership utilization by 25% through A/B/multivariate.

Led and launched educational program helping financial advisors, professionals and retail investors to achieve clarity on ETF topics and characteristics. Defined requirements for and launched Invesco's ETF education platforms: a micro website for continuing education programs, and the ETF Education Center for retail investors. Increased courses completed.

Created and distributed product marketing content and collateral spanning smart beta, equity, fixed income and alternatives topics and asset classes.Developed, edited and distributed two monthly thought leadership pieces on investment themes, convictions and ETF industry updates. Authored ETF product investor guides for equity, income and alternative.

• Project Manager (2000 – 2008)
• Improved project profitability with gross margin analysis using projected hours, expenses, and actual costs. Reduced project hours by roughly 10%; reduced the number of field visits by 5-20%, and cut costs by.
• Created and managed top-down revenue and margin forecast that enabled more efficient head count planning and staffing allocation, which resulted in better meeting of project margins ranging from 10% to 60% of.
• Recognized with President’s Award in 2003, Key Contributor Award in 2001, and Star Performer Award in 2000 and 2002.Product Manager (1997 – 2000)
• Perfomed DCF, NPV, IRR, and EVA valuations for business case development of product feature sets.
• Created and managed top-down revenue and margin forecast. Met or exceeded personal predictions each year.

Terre Haute, Indiana Area

Served in pre- and post-sales technical support roles for a company that provided turn-key software-based solutions to telecommunications providers.Increased revenue by $5M with sales strategies using customer network requirements to create purchase justification. Wrote application descriptions and technical responses and demonstrated products supporting.

Mba, Finance

Activities and Societies: Delta Mu Delta, Eta Chapter, National Honor Society in Business AdministrationGraduated with distinction.

Ba, Math And Computer Science