Cynthia Ayson Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Advise C-suite leaders and group heads on internal engagement in the US, Canada, and globally to enhance employee perception of the firm’s strategy, leadership and culture
• Support leadership communications, change management initiatives, and culture-related programs requiring thoughtful, strategic communication planning and execution
• With a nimble team, provide internal communications support for corporate, sales, investments, HR, and operational initiatives, using multiple channels to engage (email, video, intranet, events, digital screens.
• Strong writing, presentation and influencing skills that leverage years of financial industry knowledge

• Implemented range of internal communication programs for US & Canadian business, (e.g. annual all-manager meetings, department change initiatives, senior leader communications, institutional business awareness.
• Managed business continuity communications for multiple North America office sites
• Provided communications counsel on culture-related initiatives led by employee volunteers (social, charitable, environmental, women-focused, etc.)

Toronto, Canada Area

• Sourced content from across the firm and managed a bi-weekly digital newsletter to engage employees. Used visual and information-rich content to report on company initiatives, events and financial performance
• Contributed to planning and execution of the firm's global internal brand launch including executive communication, Q&A, supporting video, employee gift and breakfast events held worldwide

Toronto, Canada Area

• Created marketing materials for financial advisors and end-investors
• Produced consumer education materials on topics such as saving for a child’s education, fraud protection, elder care, and financial planning for special needs children
• Employed a multi-channel approach to reach audiences (advertising, web, sales force promotion, direct mail, public relations, sponsorships and tradeshows)

Toronto, Canada Area

• Collaborated with ad agencies to develop creative and media placement for ads supporting the company’s mutual fund, segregated fund, pension and trust product plans as well as for campaigns targeting grandparents and.
• Briefed ad agencies, evaluated media plans, facilitated client approvals, oversaw photo shoots, evaluated focus group sessions, managed invoices