Cynthia Barber Email & Phone Number

Greater Minneapolis-St. Paul Area

Is YOUR team ready to have their Game Plan challenged? 🧨 Competitive Intelligence, Market Insights & Business Development. 💥Expertise in challenging your strategy, identifying gaps in your competitive profiles, and connecting you to subject matter experts.💥 Incredible training for your team to uncover new insights from patents, FDA & clinical filings, interviews and insights globally💥 Expand intelligence, skills and insights with your current CI database and teams. 💥 Helping you to accelerate your Game Plan for innovation and growth against the competition.

Greater Minneapolis-St. Paul Area

Empowering the Science & Technology team in Cardiac Rhythm Heart Failure - through collaboration, tech scouting and visionary research to anticipate future challenges and partnerships. Expert War Game facilitation, counter-intelligence and white space intelligence. Passionate about taking on new challenges to alleviate pain, restore health, and extend life. You will find me working on the cutting edge of life-changing medical technology.

Neuromodulation provides therapies for chronic pain, movement disorders, spasticity, obsessive compulsive disorder, overactive bladder and urinary retention and gastroparesis. Medtronic developed the field of neuro-modulation, the targeted and regulated delivery of electrical pulses and pharmaceuticals to specific sites in the nervous system.

Focus on delivering market & competitive intelligence data to pan-Medtronic, member of Competitive Intelligence Council, leveraging global resources and watching spend while delivering reliable and valid data to help our marketing teams. Collaborate with business partners to determine best practice and match for suppliers. Recently nominated for the prestigious Star of Excellence Award. Trained in Strategic Wargaming facilitation. Provide intelligence to Strategic Sourcing organization and Operations team members.

Provided market and competitive intelligence for the world’s largest medical device manufacturer.• Provided reliable data and insightful analytical support to the business unit partners to support informed business decisions. Utilized extensive knowledge of secondary data sources and the ability to filter and organize relevant content to address internal customer requirements.• Provided a process for discovering and monitoring competitor’s position, performance and capabilities globally to support strategy development used in new market and product planning.

Greater Minneapolis-St. Paul Area

Expert trainer on using social media and the internet for market and competitive intelligence. Directed business development consulting services across industries that enriched the front-end of a company’s lead generation efforts. • Continuing education trainer for Minnesota Private Detective Board; using social media and internet for intelligence. Including training former FBI agents.• Served as a catalyst for a turning point in client organizations, helping them move to the next level of efficiency and productivity. Assisted in qualifying a client company’s potential and current leads through a strategic investigative approach by applying techniques used in competitive and business intelligence. • Hired by the CEO to provide intelligence for the world’s largest advertising agency use to prepare the agency business development team for a $90 million pitch.• Consulted with music and sound design firm on business development and leveraging their industry connections in advertising and motion picture. Led to company growth up 120% from previous year.

Created marketing department for advertising agency to provide foundation for business development efforts in the core divisions of Advertising, Public Relations and iMarketing. Developed strategic plan for senior management to implement for company growth. Worked closely with partnering advertising agencies, design firms and vendors including corporate sponsorship opportunities. Coordinated internal meetings and developed budgets for agency marketing efforts. Initiated new relationships with target prospects, oversaw research and arranged for senior management's participation in new business pitches and response to RFPs.

Prior to Xcel Energy merger - Supported business development team in the collection of data and research for acquisition of new assets. Co-managed the successful creation of a power marketing department for one of the world's largest independent power producers. Established procedures, processes and standards. Created job descriptions, organization charts and trained personnel. Managed, directed and supervised a project to acquire over 600 contracts in under 8 months. Developed a plan to systematically track the contracts while converting information into database for use by treasury, accounting, settlements, legal and business development departments. Launched a program that provided research and analysis for acquisition and business development efforts. Conceived implementations plan and marketed to Board of Directors and Senior Staff with successful approval to include training team.

Freelancing legal, intelligence and background research including working under other firms and courthouse records collection. Included internships with Minnesota Bureau of Criminal Apprehension and University of Minnesota Police Department.

B.A., Sociology/Criminal Justice

Minnesota Bureau of Criminal Apprehension 1995-1996 University of Minnesota Police Department 1994-1995 Worked under the University.

Aa, Business Management

Education record